{"id":24874,"date":"2026-03-18T21:30:51","date_gmt":"2026-03-18T21:30:51","guid":{"rendered":"https:\/\/viadirect.com\/?p=24874"},"modified":"2026-03-18T21:43:05","modified_gmt":"2026-03-18T21:43:05","slug":"orientation-digitale-perumin-37-evenements","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/orientation-digitale-perumin-37-evenements\/","title":{"rendered":"Comment ViaDirect a optimis\u00e9 l\u2019orientation \u00e0 PERUMIN 37 Convention Mini\u00e8re"},"content":{"rendered":"\n<p>Depuis 2023, ViaDirect accompagne PERUMIN pour am\u00e9liorer en continu son exp\u00e9rience d\u2019orientation. Tout commence lorsque l\u2019\u00e9quipe organisatrice d\u00e9couvre notre solution lors d\u2019un projet d\u00e9ploy\u00e9 au Mall Aventura Arequipa. Cette premi\u00e8re exp\u00e9rience r\u00e9v\u00e8le un besoin clair : int\u00e9grer des bornes interactives et une plateforme de navigation capable de g\u00e9rer la complexit\u00e9 d\u2019un \u00e9v\u00e9nement de grande envergure.<\/p>\n\n\n\n<p>L\u2019organisation prend alors une d\u00e9cision strat\u00e9gique. Elle d\u00e9ploie la solution et acquiert les bornes. Ce choix \u00e9tablit un partenariat durable, fond\u00e9 sur l\u2019\u00e9volution continue de la plateforme et de ses contenus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une solution con\u00e7ue pour un \u00e9v\u00e9nement de grande envergure<\/h3>\n\n\n\n<p>Lors de PERUMIN 37 Convention Mini\u00e8re, ViaDirect d\u00e9ploie une solution compl\u00e8te d\u2019orientation digitale. L\u2019objectif est clair : faciliter les d\u00e9placements de milliers de participants.<\/p>\n\n\n\n<p>Sept bornes interactives sont install\u00e9es \u00e0 des points strat\u00e9giques du site. Elles permettent aux visiteurs de s\u2019orienter rapidement. Ils acc\u00e8dent facilement \u00e0 des informations essentielles : sanitaires, restauration, exposants, salles de conf\u00e9rence et espaces commerciaux.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-KIOSCO.jpg\" alt=\"\" class=\"wp-image-24850\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-KIOSCO.jpg 940w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-KIOSCO-300x251.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-KIOSCO-768x644.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>La plateforme int\u00e8gre \u00e9galement des informations en temps r\u00e9el. Les visiteurs consultent le programme des conf\u00e9rences, l\u2019agenda des salles et les itin\u00e9raires de transport. L\u2019orientation devient ainsi \u00e0 la fois spatiale et informationnelle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Des innovations qui am\u00e9liorent l\u2019exp\u00e9rience des visiteurs<\/h3>\n\n\n\n<p>Plusieurs am\u00e9liorations renforcent l\u2019exp\u00e9rience par rapport aux \u00e9ditions pr\u00e9c\u00e9dentes.<\/p>\n\n\n\n<p>L\u2019identit\u00e9 visuelle est enti\u00e8rement mise \u00e0 jour. Elle inclut les nouveaux logos et les contenus du programme. En parall\u00e8le, la base de donn\u00e9es s\u2019enrichit et atteint 850 points d\u2019int\u00e9r\u00eat. Cette \u00e9volution garantit une couverture plus compl\u00e8te de l\u2019\u00e9v\u00e9nement.<\/p>\n\n\n\n<p>Le moteur de recherche est \u00e9galement optimis\u00e9. Les participants trouvent plus facilement un lieu par nom d\u2019\u00e9v\u00e9nement ou par pavillon. Des fiches d\u00e9taill\u00e9es pour chaque conf\u00e9rence sont ajout\u00e9es. Accessibles d\u00e8s l\u2019\u00e9cran principal, elles aident les visiteurs \u00e0 mieux organiser leur parcours.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" data-id=\"24859\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-1.png\" alt=\"\" class=\"wp-image-24859\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-1.png 512w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-1-300x169.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" data-id=\"24865\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-3.png\" alt=\"\" class=\"wp-image-24865\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-3.png 512w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-3-300x169.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" data-id=\"24861\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-2.png\" alt=\"\" class=\"wp-image-24861\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-2.png 512w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-2-300x169.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" data-id=\"24853\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-5.png\" alt=\"\" class=\"wp-image-24853\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-5.png 512w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-5-300x169.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" data-id=\"24856\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-4.png\" alt=\"\" class=\"wp-image-24856\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-4.png 512w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PERUMIN-4-300x169.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Une orientation renforc\u00e9e, \u00e0 la fois digitale et physique<\/h3>\n\n\n\n<p>Parall\u00e8lement, la signal\u00e9tique physique a \u00e9t\u00e9 renforc\u00e9e afin de compl\u00e9ter l\u2019exp\u00e9rience digitale. Les noms des pavillons ont \u00e9t\u00e9 int\u00e9gr\u00e9s dans les all\u00e9es, et une distinction claire a \u00e9t\u00e9 \u00e9tablie entre les zones nationales et internationales.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 cette approche combin\u00e9e, la navigation est devenue plus intuitive, m\u00eame lors des p\u00e9riodes de forte affluence, r\u00e9duisant la congestion et am\u00e9liorant la fluidit\u00e9 des d\u00e9placements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9sultats : une exp\u00e9rience plus fluide et efficace<\/h3>\n\n\n\n<p>En cons\u00e9quence, ViaDirect a contribu\u00e9 \u00e0 offrir une exp\u00e9rience plus claire, moderne et efficace lors de PERUMIN 37. Les frictions li\u00e9es \u00e0 l\u2019orientation ont \u00e9t\u00e9 r\u00e9duites, tandis que l\u2019autonomie des participants a consid\u00e9rablement augment\u00e9.<\/p>\n\n\n\n<p>Ainsi, l\u2019organisation de l\u2019\u00e9v\u00e9nement a atteint un niveau sup\u00e9rieur, en phase avec les standards d\u2019une convention mini\u00e8re de r\u00e9f\u00e9rence internationale.<\/p>\n\n\n\n<p>Chez ViaDirect, nous transformons les environnements complexes en exp\u00e9riences intuitives. Car lors d\u2019\u00e9v\u00e9nements comme PERUMIN, une bonne orientation ne se contente pas de guider : elle am\u00e9liore l\u2019exp\u00e9rience globale et renforce la valeur de l\u2019\u00e9v\u00e9nement.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Vous souhaitez offrir une exp\u00e9rience d\u2019orientation aussi performante pour votre \u00e9v\u00e9nement ou votre site ? <a href=\"http:\/\/www.viadirect.com\/fr\/contact\/\">Contactez notre \u00e9quipe commerciale<\/a> et d\u00e9couvrez comment nous pouvons optimiser le parcours de vos visiteurs.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ViaDirect a accompagn\u00e9 PERUMIN 37 Convention Mini\u00e8re avec une solution compl\u00e8te d\u2019orientation digitale, con\u00e7ue pour am\u00e9liorer l\u2019exp\u00e9rience de milliers de participants. Gr\u00e2ce \u00e0 la mise en place de bornes interactives, d\u2019informations en temps r\u00e9el et d\u2019une plateforme optimis\u00e9e, l\u2019\u00e9v\u00e9nement a offert une navigation plus fluide, intuitive et efficace dans un environnement de grande envergure.<\/p>\n","protected":false},"author":3,"featured_media":24870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84,79],"tags":[343,194,136,469,120,207,538,133],"class_list":{"0":"post-24874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-autres","8":"category-etude","9":"tag-accessibilite","10":"tag-amelioration-de-lexperience-visiteur","11":"tag-bornes-interactives","12":"tag-experience-visiteurs-2","13":"tag-geolocalisation-interieur","14":"tag-orientation-digitale","15":"tag-perou","16":"tag-satisfaction-client"},"acf":[],"yoast_head":"<!-- This site is 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