{"id":24929,"date":"2026-04-01T19:36:03","date_gmt":"2026-04-01T19:36:03","guid":{"rendered":"https:\/\/viadirect.com\/?p=24929"},"modified":"2026-04-01T19:45:30","modified_gmt":"2026-04-01T19:45:30","slug":"citelis-plans-interactifs-mexique-viadirect-mobile","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/citelis-plans-interactifs-mexique-viadirect-mobile\/","title":{"rendered":"Transformation digitale dans les centres commerciaux : Citelis mise sur l\u2019orientation mobile avec ViaDirect"},"content":{"rendered":"\n<p><strong>ViaDirect renforce sa pr\u00e9sence au Mexique gr\u00e2ce \u00e0 une nouvelle collaboration avec le groupe Citelis<\/strong>, acteur cl\u00e9 du secteur de l\u2019immobilier commercial dans le pays et li\u00e9 au leader de l\u2019exploitation cin\u00e9matographique en Am\u00e9rique latine, Cin\u00e9polis.<\/p>\n\n\n\n<p>Ce projet s\u2019appuie sur plusieurs d\u00e9ploiements d\u00e9j\u00e0 r\u00e9alis\u00e9s par ViaDirect sur le march\u00e9 mexicain. Il confirme ainsi l\u2019adoption croissante des solutions d\u2019orientation digitale dans les centres commerciaux de la r\u00e9gion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Deux centres commerciaux strat\u00e9giques au Mexique<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" data-id=\"24918\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-1.jpeg\" alt=\"\" class=\"wp-image-24918\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-1.jpeg 640w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-1-300x169.jpeg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"24915\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-1024x682.jpeg\" alt=\"\" class=\"wp-image-24915\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-1024x682.jpeg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-300x200.jpeg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-768x512.jpeg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-900x600.jpeg 900w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image.jpeg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"24921\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-2-1024x682.jpeg\" alt=\"\" class=\"wp-image-24921\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-2-1024x682.jpeg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-2-300x200.jpeg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-2-768x512.jpeg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-2-900x600.jpeg 900w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-2.jpeg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Les solutions sont d\u00e9sormais disponibles dans :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Espacio Las Am\u00e9ricas, \u00e0 Morelia<\/li>\n\n\n\n<li>Esfera Monterrey, \u00e0 Monterrey<\/li>\n<\/ul>\n\n\n\n<p>Ces deux centres proposent une offre vari\u00e9e de commerces, de restauration et de loisirs. Faciliter l\u2019orientation des visiteurs y joue donc un r\u00f4le cl\u00e9 dans l\u2019am\u00e9lioration de l\u2019exp\u00e9rience globale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une exp\u00e9rience mobile, fluide et sans friction<\/strong><\/h2>\n\n\n\n<p>Avec ViaDirect Mobile, les visiteurs acc\u00e8dent \u00e0 un <strong>plan interactif sans t\u00e9l\u00e9chargement<\/strong>, directement depuis leur smartphone.<\/p>\n\n\n\n<p>La solution permet notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La localisation en temps r\u00e9el \u00e0 l\u2019int\u00e9rieur du centre<\/li>\n\n\n\n<li>La recherche rapide de boutiques, restaurants et services<\/li>\n\n\n\n<li>La g\u00e9n\u00e9ration d\u2019itin\u00e9raires pas \u00e0 pas<\/li>\n\n\n\n<li>Une exp\u00e9rience intuitive, autonome et accessible<\/li>\n<\/ul>\n\n\n\n<p>Cette approche r\u00e9pond \u00e0 l\u2019\u00e9volution des comportements des visiteurs, de plus en plus tourn\u00e9s vers l\u2019usage du mobile tout au long de leur parcours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un outil strat\u00e9gique pour optimiser la performance des actifs<\/strong><\/h2>\n\n\n\n<p>Au-del\u00e0 de l\u2019am\u00e9lioration de l\u2019exp\u00e9rience visiteur, l\u2019orientation digitale devient un levier strat\u00e9gique pour les gestionnaires de centres commerciaux.<\/p>\n\n\n\n<p>Avec ViaDirect Mobile, il est possible de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimiser les flux de visiteurs au sein du centre<\/li>\n\n\n\n<li>Redistribuer le trafic vers des zones strat\u00e9giques<\/li>\n\n\n\n<li>Obtenir des donn\u00e9es concr\u00e8tes sur le comportement des visiteurs<\/li>\n\n\n\n<li>Soutenir les d\u00e9cisions commerciales et marketing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ViaDirect poursuit sa croissance en Am\u00e9rique latine<\/strong><\/h2>\n\n\n\n<p>Avec ce projet, ViaDirect continue de renforcer son d\u00e9veloppement en Am\u00e9rique latine et sa capacit\u00e9 \u00e0 accompagner de grands groupes dans la transformation digitale de leurs actifs.<\/p>\n\n\n\n<p>Le Mexique s\u2019impose comme un march\u00e9 strat\u00e9gique, o\u00f9 l\u2019orientation digitale joue un r\u00f4le de plus en plus central dans l\u2019\u00e9volution de l\u2019exp\u00e9rience en centre commercial.<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/www.viadirect.com\/fr\/contact\/\">Contactez notre \u00e9quipe commerciale<\/a><\/strong> pour d\u00e9couvrir comment ViaDirect peut am\u00e9liorer l\u2019exp\u00e9rience de vos visiteurs et optimiser la performance de vos actifs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ViaDirect renforce sa pr\u00e9sence au Mexique avec le d\u00e9ploiement de plans interactifs mobiles \u00e0 Espacio Las Am\u00e9ricas et Esfera Monterrey, en collaboration avec le groupe Citelis, am\u00e9liorant ainsi l\u2019exp\u00e9rience visiteur et la gestion des flux.<\/p>\n","protected":false},"author":3,"featured_media":24926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[469,120,525,207,133,317,206],"class_list":{"0":"post-24929","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-experience-visiteurs-2","10":"tag-geolocalisation-interieur","11":"tag-mexique","12":"tag-orientation-digitale","13":"tag-satisfaction-client","14":"tag-viadirect-2","15":"tag-viadirect-mobile-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Citelis d\u00e9ploie des plans interactifs au Mexique<\/title>\n<meta name=\"description\" content=\"Citelis d\u00e9ploie des plans interactifs mobiles, am\u00e9liorant l\u2019orientation digitale, 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