{"id":24960,"date":"2026-04-06T17:59:01","date_gmt":"2026-04-06T17:59:01","guid":{"rendered":"https:\/\/viadirect.com\/?p=24960"},"modified":"2026-04-06T18:38:47","modified_gmt":"2026-04-06T18:38:47","slug":"uberseequartier-orientation-digitale-hambourg","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/","title":{"rendered":"Westfield \u00dcberseequartier : am\u00e9liorer l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 l\u2019orientation digitale"},"content":{"rendered":"\n<p>Situ\u00e9 dans le quartier HafenCity \u00e0 Hambourg, Westfield \u00dcberseequartier s\u2019impose comme l\u2019un des projets de r\u00e9g\u00e9n\u00e9ration urbaine les plus ambitieux d\u2019Europe.<\/p>\n\n\n\n<p>D\u00e9velopp\u00e9 par Unibail-Rodamco-Westfield, ce lieu embl\u00e9matique va bien au-del\u00e0 d\u2019un centre commercial traditionnel. S\u2019\u00e9tendant sur plus de 419 000 m\u00b2, il r\u00e9unit commerces, h\u00f4tellerie, bureaux, loisirs et espaces culturels, cr\u00e9ant un environnement urbain dynamique et mixte.<\/p>\n\n\n\n<p>Dans ce contexte, garantir un parcours visiteur fluide et intuitif est essentiel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un \u00e9cosyst\u00e8me complet d\u2019orientation digitale<\/strong><\/h2>\n\n\n\n<p>Afin de simplifier la navigation sur ses 94 000 m\u00b2 de surface commerciale, Westfield a d\u00e9ploy\u00e9 une solution compl\u00e8te d\u2019orientation digitale d\u00e9velopp\u00e9e par ViaDirect.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1024\" data-id=\"24938\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-771x1024.jpg\" alt=\"\" class=\"wp-image-24938\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-771x1024.jpg 771w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-226x300.jpg 226w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-768x1020.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-1157x1536.jpg 1157w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-1542x2048.jpg 1542w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-scaled.jpg 1928w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1024\" data-id=\"24947\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-771x1024.jpg\" alt=\"\" class=\"wp-image-24947\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-771x1024.jpg 771w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-226x300.jpg 226w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-768x1020.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-1157x1536.jpg 1157w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-1542x2048.jpg 1542w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-scaled.jpg 1928w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1024\" data-id=\"24944\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-771x1024.jpg\" alt=\"\" class=\"wp-image-24944\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-771x1024.jpg 771w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-226x300.jpg 226w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-768x1020.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-1157x1536.jpg 1157w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-1542x2048.jpg 1542w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-scaled.jpg 1928w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1024\" data-id=\"24941\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-771x1024.jpg\" alt=\"\" class=\"wp-image-24941\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-771x1024.jpg 771w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-226x300.jpg 226w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-768x1020.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-1157x1536.jpg 1157w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-1542x2048.jpg 1542w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-scaled.jpg 1928w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Le dispositif comprend :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>13 bornes interactives \u00e9quip\u00e9es du logiciel ViaDirect<\/li>\n\n\n\n<li>Un plan d\u2019orientation mobile, accessible via QR code<\/li>\n\n\n\n<li>Une plateforme logicielle scalable, adapt\u00e9e aux standards URW<\/li>\n<\/ul>\n\n\n\n<p>Cette approche omnicanale permet aux visiteurs de s\u2019orienter facilement, que ce soit sur site ou depuis leurs propres appareils.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Simplifier la navigation \u00e0 chaque point de contact<\/strong><\/h2>\n\n\n\n<p>Les bornes interactives permettent aux visiteurs de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trouver instantan\u00e9ment le meilleur itin\u00e9raire vers leur destination<\/li>\n\n\n\n<li>Explorer les boutiques, services et commodit\u00e9s<\/li>\n\n\n\n<li>Acc\u00e9der aux derni\u00e8res actualit\u00e9s, offres et promotions<\/li>\n<\/ul>\n\n\n\n<p>En compl\u00e9ment, le plan mobile prolonge l\u2019exp\u00e9rience au-del\u00e0 de la borne. Les visiteurs peuvent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acc\u00e9der au plan interactif depuis n\u2019importe quel point du centre<\/li>\n\n\n\n<li>G\u00e9n\u00e9rer des itin\u00e9raires personnalis\u00e9s en fonction de leur position<\/li>\n\n\n\n<li>Localiser rapidement les boutiques et points d\u2019int\u00e9r\u00eat<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-1024x1024.png\" alt=\"\" class=\"wp-image-24950\" style=\"width:293px;height:auto\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-1024x1024.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-300x300.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-150x150.png 150w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-768x768.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-1536x1536.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-2048x2048.png 2048w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-140x140.png 140w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-500x500.png 500w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-350x350.png 350w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-1000x1000.png 1000w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-800x800.png 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ensemble, ces outils cr\u00e9ent un parcours fluide et connect\u00e9, r\u00e9duisant les frictions et am\u00e9liorant la satisfaction globale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une approche \u00e9prouv\u00e9e dans les destinations Westfield<\/strong><\/h2>\n\n\n\n<p>Ce projet s\u2019inscrit dans une collaboration plus large avec Unibail-Rodamco-Westfield, o\u00f9 les solutions ViaDirect am\u00e9liorent d\u00e9j\u00e0 l\u2019exp\u00e9rience visiteur dans plusieurs destinations embl\u00e9matiques.<\/p>\n\n\n\n<p>D\u00e9couvrez comment l\u2019orientation digitale transforme la navigation dans d\u2019autres grands centres :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/viadirect.com\/fr\/viadirect-orientation-numerique-euralille\/\">Une technologie qui guide les visiteurs \u00e0 Euralille<\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/viadirect.com\/forum-des-halles-wayfinding-interactive-kiosks\/https:\/\/viadirect.com\/fr\/geolocalisation-interieur-forum-des-halles\/\">Des bornes interactives pour am\u00e9liorer la navigation et l\u2019engagement client au Forum des Halles<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Offrir une exp\u00e9rience plus intelligente et intuitive<\/strong><\/h2>\n\n\n\n<p>En int\u00e9grant l\u2019orientation digitale dans ce projet d\u2019envergure, Westfield \u00dcberseequartier renforce son ambition d\u2019offrir une exp\u00e9rience visiteur de r\u00e9f\u00e9rence.<\/p>\n\n\n\n<p>Ce d\u00e9ploiement illustre comment la technologie permet de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimiser les flux de visiteurs dans des environnements complexes<\/li>\n\n\n\n<li>Am\u00e9liorer l\u2019accessibilit\u00e9 et l\u2019autonomie<\/li>\n\n\n\n<li>Soutenir l\u2019engagement commercial au sein de l\u2019espace<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4f Un grand merci \u00e0 Westfield pour sa confiance dans l\u2019int\u00e9gration des solutions ViaDirect au c\u0153ur de cette destination embl\u00e9matique.<br><\/p>\n\n\n\n<p>Si vous souhaitez d\u00e9ployer un projet similaire, n\u2019h\u00e9sitez pas <a href=\"http:\/\/www.viadirect.com\/fr\/contact\">\u00e0 nous contacter.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Westfield \u00dcberseequartier \u00e0 Hambourg am\u00e9liore l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 une solution d\u2019orientation digitale omnicanale d\u00e9velopp\u00e9e par ViaDirect. En combinant des bornes interactives et un plan mobile, le syst\u00e8me simplifie la navigation, am\u00e9liore l\u2019accessibilit\u00e9 et garantit un parcours fluide au sein de l\u2019un des projets urbains mixtes les plus ambitieux d\u2019Europe.<\/p>\n","protected":false},"author":3,"featured_media":24936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[],"class_list":{"0":"post-24960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00dcberseequartier : l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience visiteur<\/title>\n<meta name=\"description\" content=\"\u00dcberseequartier am\u00e9liore l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 l\u2019orientation digitale. D\u00e9couvrez comment les plans simplifient navigation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00dcberseequartier : l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience visiteur\" \/>\n<meta property=\"og:description\" content=\"\u00dcberseequartier am\u00e9liore l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 l\u2019orientation digitale. D\u00e9couvrez comment les plans simplifient navigation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/\" \/>\n<meta property=\"og:site_name\" content=\"ViaDirect\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-06T17:59:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T18:38:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Uberseequartier_Article.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ViaDirect Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"ViaDirect Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/\"},\"author\":{\"name\":\"ViaDirect Admin\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f\"},\"headline\":\"Westfield \u00dcberseequartier : am\u00e9liorer l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 l\u2019orientation digitale\",\"datePublished\":\"2026-04-06T17:59:01+00:00\",\"dateModified\":\"2026-04-06T18:38:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/\"},\"wordCount\":464,\"publisher\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Uberseequartier_Article.jpg\",\"articleSection\":[\"Centres commerciaux\",\"\u00c9tude de cas\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/\",\"url\":\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/\",\"name\":\"\u00dcberseequartier : l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience visiteur\",\"isPartOf\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Uberseequartier_Article.jpg\",\"datePublished\":\"2026-04-06T17:59:01+00:00\",\"dateModified\":\"2026-04-06T18:38:47+00:00\",\"description\":\"\u00dcberseequartier am\u00e9liore l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 l\u2019orientation digitale. D\u00e9couvrez comment les plans simplifient navigation.\",\"breadcrumb\":{\"@id\":\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#primaryimage\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Uberseequartier_Article.jpg\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Uberseequartier_Article.jpg\",\"width\":612,\"height\":408,\"caption\":\"Digital wayfinding kiosk at Westfield \u00dcberseequartier, enhancing visitor navigation through interactive maps and real-time information.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viadirect.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Westfield \u00dcberseequartier : am\u00e9liorer l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 l\u2019orientation digitale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viadirect.com\/fr\/#website\",\"url\":\"https:\/\/viadirect.com\/fr\/\",\"name\":\"ViaDirect\",\"description\":\"Leaders in wayfinding solutions\",\"publisher\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viadirect.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/viadirect.com\/fr\/#organization\",\"name\":\"Viadirect\",\"url\":\"https:\/\/viadirect.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg\",\"width\":508,\"height\":511,\"caption\":\"Viadirect\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/viadirectiledesmedias\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f\",\"name\":\"ViaDirect Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png\",\"caption\":\"ViaDirect Admin\"},\"url\":\"https:\/\/viadirect.com\/fr\/author\/viadirect-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00dcberseequartier : l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience visiteur","description":"\u00dcberseequartier am\u00e9liore l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 l\u2019orientation digitale. D\u00e9couvrez comment les plans simplifient navigation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00dcberseequartier : l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience visiteur","og_description":"\u00dcberseequartier am\u00e9liore l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 l\u2019orientation digitale. D\u00e9couvrez comment les plans simplifient navigation.","og_url":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/","og_site_name":"ViaDirect","article_published_time":"2026-04-06T17:59:01+00:00","article_modified_time":"2026-04-06T18:38:47+00:00","og_image":[{"width":612,"height":408,"url":"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Uberseequartier_Article.jpg","type":"image\/jpeg"}],"author":"ViaDirect Admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"ViaDirect Admin","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#article","isPartOf":{"@id":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/"},"author":{"name":"ViaDirect Admin","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f"},"headline":"Westfield \u00dcberseequartier : am\u00e9liorer l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 l\u2019orientation digitale","datePublished":"2026-04-06T17:59:01+00:00","dateModified":"2026-04-06T18:38:47+00:00","mainEntityOfPage":{"@id":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/"},"wordCount":464,"publisher":{"@id":"https:\/\/viadirect.com\/fr\/#organization"},"image":{"@id":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#primaryimage"},"thumbnailUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Uberseequartier_Article.jpg","articleSection":["Centres commerciaux","\u00c9tude de cas"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/","url":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/","name":"\u00dcberseequartier : l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience visiteur","isPartOf":{"@id":"https:\/\/viadirect.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#primaryimage"},"image":{"@id":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#primaryimage"},"thumbnailUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Uberseequartier_Article.jpg","datePublished":"2026-04-06T17:59:01+00:00","dateModified":"2026-04-06T18:38:47+00:00","description":"\u00dcberseequartier am\u00e9liore l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 l\u2019orientation digitale. D\u00e9couvrez comment les plans simplifient navigation.","breadcrumb":{"@id":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#primaryimage","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Uberseequartier_Article.jpg","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Uberseequartier_Article.jpg","width":612,"height":408,"caption":"Digital wayfinding kiosk at Westfield \u00dcberseequartier, enhancing visitor navigation through interactive maps and real-time information."},{"@type":"BreadcrumbList","@id":"https:\/\/viadirect.com\/fr\/uberseequartier-orientation-digitale-hambourg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/viadirect.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Westfield \u00dcberseequartier : am\u00e9liorer l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 l\u2019orientation digitale"}]},{"@type":"WebSite","@id":"https:\/\/viadirect.com\/fr\/#website","url":"https:\/\/viadirect.com\/fr\/","name":"ViaDirect","description":"Leaders in wayfinding solutions","publisher":{"@id":"https:\/\/viadirect.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/viadirect.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/viadirect.com\/fr\/#organization","name":"Viadirect","url":"https:\/\/viadirect.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg","width":508,"height":511,"caption":"Viadirect"},"image":{"@id":"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/viadirectiledesmedias"]},{"@type":"Person","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f","name":"ViaDirect Admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png","caption":"ViaDirect Admin"},"url":"https:\/\/viadirect.com\/fr\/author\/viadirect-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/posts\/24960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/comments?post=24960"}],"version-history":[{"count":2,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/posts\/24960\/revisions"}],"predecessor-version":[{"id":24963,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/posts\/24960\/revisions\/24963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/media\/24936"}],"wp:attachment":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/media?parent=24960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/categories?post=24960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/tags?post=24960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}