{"id":24992,"date":"2026-04-08T22:25:54","date_gmt":"2026-04-08T22:25:54","guid":{"rendered":"https:\/\/viadirect.com\/?p=24992"},"modified":"2026-04-09T14:30:22","modified_gmt":"2026-04-09T14:30:22","slug":"les-terrasses-du-port-renouvelle-sa-confiance-en-viadirect-plus-dune-decennie-dorientation-digitale-intelligente","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/les-terrasses-du-port-renouvelle-sa-confiance-en-viadirect-plus-dune-decennie-dorientation-digitale-intelligente\/","title":{"rendered":"Les Terrasses du Port renouvelle sa confiance en ViaDirect : plus d&rsquo;une d\u00e9cennie d&rsquo;orientation digitale intelligente"},"content":{"rendered":"\n<p>Situ\u00e9 \u00e0 Marseille, au c\u0153ur d&rsquo;Eurom\u00e9diterran\u00e9e, le plus grand quartier d&rsquo;affaires du sud de l&rsquo;Europe, <strong>Les Terrasses du Port<\/strong> est l&rsquo;un des centres commerciaux les plus embl\u00e9matiques de France. Ce vaste espace rassemble plus de 190 boutiques et restaurants sur 4 niveaux et 61 000 m\u00b2. Gr\u00e2ce \u00e0 une vue imprenable sur la mer et des millions de visiteurs chaque ann\u00e9e, le centre place la barre tr\u00e8s haut en mati\u00e8re de parcours visiteur.<\/p>\n\n\n\n<p>D\u00e8s le d\u00e9but, <a href=\"https:\/\/www.hammerson.com\/\">Hammerson<\/a>  a fait confiance \u00e0 ViaDirect, votre expert en solutions d&rsquo;orientation num\u00e9riques, pour \u00e9quiper Les Terrasses du Port d&rsquo;une solution digitale et interactive haute performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le d\u00e9fi initial<\/h3>\n\n\n\n<p>G\u00e9rer l&rsquo;affluence \u00e0 cette \u00e9chelle implique des d\u00e9fis op\u00e9rationnels bien r\u00e9els :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le personnel \u00e9tait constamment sollicit\u00e9 pour des demandes d&rsquo;information r\u00e9p\u00e9titives <\/li>\n\n\n\n<li>La configuration multi-niveaux rendait difficile l&rsquo;orientation autonome des usagers <\/li>\n\n\n\n<li>Le centre avait besoin de services \u00e0 valeur ajout\u00e9e au-del\u00e0 de la simple localisation : connexions de transport, offre shopping et consultation des soldes de cartes cadeaux<\/li>\n\n\n\n<li>Tout le contenu devait rester mis \u00e0 jour en temps r\u00e9el, sans g\u00e9n\u00e9rer de frustration ni de friction op\u00e9rationnelle<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">La solution ViaDirect<\/h3>\n\n\n\n<p>ViaDirect a d\u00e9ploy\u00e9 une solution digitale et interactive enti\u00e8rement personnalis\u00e9e. Celle-ci se composait de <strong>9 bornes interactives<\/strong> et d&rsquo;une solution int\u00e9gr\u00e9e au comptoir d&rsquo;accueil. Les deux ont \u00e9t\u00e9 con\u00e7us en collaboration avec le studio <strong><a href=\"https:\/\/saguez-and-partners.com\/fr\">Saguez &amp; Partners<\/a><\/strong>, alliant une structure m\u00e9tallique \u00e0 des pieds en bois massif.<\/p>\n\n\n\n<p>La solution comprenait plusieurs fonctionnalit\u00e9s cl\u00e9s. Tout d&rsquo;abord, les usagers pouvaient acc\u00e9der \u00e0 un plan interactif multitouch avec vue 3D multi-niveaux et consulter des itin\u00e9raires personnalis\u00e9s. Ils pouvaient \u00e9galement v\u00e9rifier le trafic et les temps de transport en temps r\u00e9el. Par ailleurs, la consultation du solde des cartes cadeaux et l&rsquo;inscription \u00e0 la newsletter \u00e9taient disponibles directement depuis les bornes. Enfin, un \u00e9cran dynamique de 46\u00a0\u00bb diffusait l&rsquo;offre shopping et les actualit\u00e9s du centre, tandis que les connexions aux services web maintenaient toutes les donn\u00e9es \u00e0 jour.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une relation qui ne s&rsquo;est jamais arr\u00eat\u00e9e : trois \u00e9tapes, un partenariat durable<\/h3>\n\n\n\n<p>Ce qui distingue vraiment ce projet, ce n&rsquo;est pas seulement son envergure initiale. C&rsquo;est sa <strong>continuit\u00e9<\/strong>. Au cours de plus d&rsquo;une d\u00e9cennie, ViaDirect et Les Terrasses du Port ont travers\u00e9 ensemble trois grandes phases d&rsquo;\u00e9volution.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"745\" data-id=\"24975\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/Terrasse-du-port-1024x745.jpg\" alt=\"\" class=\"wp-image-24975\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/Terrasse-du-port-1024x745.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/Terrasse-du-port-300x218.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/Terrasse-du-port-768x559.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/Terrasse-du-port-1536x1118.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/Terrasse-du-port-2048x1490.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2013<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>D\u00e9ploiement initial<\/strong><\/h4>\n\n\n\n<p>Neuf bornes interactives sur mesure sont mises en service dans le centre, d\u00e9velopp\u00e9es en collaboration avec Saguez &amp; Partners. Le logiciel d&rsquo;orientation complet et la solution d&rsquo;information sont op\u00e9rationnels d\u00e8s le premier jour.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/P.6-TERRASSES-DU-PORT-HAMMERSON-MARSEILLE-FRANCE-2017-1-JPG-1-1024x768.jpg\" alt=\"\" class=\"wp-image-24978\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/P.6-TERRASSES-DU-PORT-HAMMERSON-MARSEILLE-FRANCE-2017-1-JPG-1-1024x768.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/P.6-TERRASSES-DU-PORT-HAMMERSON-MARSEILLE-FRANCE-2017-1-JPG-1-300x225.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/P.6-TERRASSES-DU-PORT-HAMMERSON-MARSEILLE-FRANCE-2017-1-JPG-1-768x576.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/P.6-TERRASSES-DU-PORT-HAMMERSON-MARSEILLE-FRANCE-2017-1-JPG-1-1536x1152.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/P.6-TERRASSES-DU-PORT-HAMMERSON-MARSEILLE-FRANCE-2017-1-JPG-1-2048x1537.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2022<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Renouvellement hardware et software<\/strong><\/h4>\n\n\n\n<p>Le centre migre vers le <strong>logiciel d&rsquo;orientation ViaDirect V4<\/strong> et renouvelle sa flotte avec <strong>7 nouvelles bornes tactiles<\/strong>. En cons\u00e9quence, l&rsquo;exp\u00e9rience physique est enti\u00e8rement modernis\u00e9e et la dur\u00e9e de vie de la solution prolong\u00e9e pour plusieurs ann\u00e9es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/TDP.jpg\" alt=\"\" class=\"wp-image-24981\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/TDP.jpg 940w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/TDP-300x251.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/05\/TDP-768x644.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2024-2025<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Expansion omnicanale<\/strong><\/h4>\n\n\n\n<p>La derni\u00e8re phase comprend une <strong>refonte compl\u00e8te de l&rsquo;interface aux couleurs du centre<\/strong> et un <strong>nouveau connecteur API<\/strong> pour am\u00e9liorer la fiabilit\u00e9 des donn\u00e9es en temps r\u00e9el. De plus, le lancement de <strong>ViaDirect Mobile<\/strong> permet aux usagers de s&rsquo;orienter directement depuis leur portable gr\u00e2ce \u00e0 un plan mobile, sans t\u00e9l\u00e9charger aucune application. Un simple QR code donne un acc\u00e8s instantan\u00e9 au plan d&rsquo;orientation complet.<\/p>\n\n\n\n<p>En cons\u00e9quence, Les Terrasses du Port devient un espace v\u00e9ritablement omnicanal : les visiteurs b\u00e9n\u00e9ficient d&rsquo;une orientation fluide aussi bien sur les bornes interactives que dans le creux de leur main.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9sultats cl\u00e9s<\/h3>\n\n\n\n<p>Les r\u00e9sultats parlent d&rsquo;eux-m\u00eames. Le parcours visiteur a \u00e9t\u00e9 modernis\u00e9 dans l&rsquo;un des centres commerciaux les plus fr\u00e9quent\u00e9s du sud de la France. Les interruptions du personnel ont diminu\u00e9 gr\u00e2ce \u00e0 une plus grande autonomie digitale des usagers. De plus, l&rsquo;orientation sur borne interactive et sur solution mobile est d\u00e9sormais enti\u00e8rement coh\u00e9rente. Le hardware et le logiciel d&rsquo;orientation ont \u00e9t\u00e9 mis \u00e0 jour au cours de trois grandes phases de projet. Au total, le partenariat avec Hammerson d\u00e9passe d\u00e9sormais les <strong>10 ans de continuit\u00e9<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ce que cela d\u00e9montre<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><em>\u00ab\u00a0Lorsqu&rsquo;un client du calibre d&rsquo;Hammerson renouvelle sa confiance ann\u00e9e apr\u00e8s ann\u00e9e, ce n&rsquo;est pas par inertie. C&rsquo;est parce que la solution continue de d\u00e9livrer une valeur r\u00e9elle.\u00a0\u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Les Terrasses du Port prouve qu&rsquo;une solution d&rsquo;orientation digitale bien mise en \u0153uvre n&rsquo;est pas un projet ponctuel. C&rsquo;est une <strong>infrastructure digitale vivante<\/strong>, qui \u00e9volue aux c\u00f4t\u00e9s de l&rsquo;\u00e9tablissement et des attentes de ses visiteurs. De la premi\u00e8re borne interactive install\u00e9e \u00e0 la derni\u00e8re mise \u00e0 jour de ViaDirect Mobile, chaque couche de la solution a \u00e9volu\u00e9. Et tout au long de cette p\u00e9riode, le partenariat est rest\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Votre centre commercial est-il pr\u00eat pour la prochaine \u00e9tape ?<\/h3>\n\n\n\n<p>Si vous g\u00e9rez un \u00e9tablissement \u00e0 forte affluence et souhaitez offrir \u00e0 vos visiteurs un parcours fluide, sur borne interactive et sur solution mobile, sans g\u00e9n\u00e9rer de frustration, <strong>parlons-en<\/strong>.<\/p>\n\n\n\n<p><br><a href=\"http:\/\/www.viadirect.com\/fr\/contact\"><strong>\ud83d\udc49 Demandez une d\u00e9mo personnalis\u00e9e<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Terrasses du Port fait confiance \u00e0 ViaDirect depuis plus d&rsquo;une d\u00e9cennie. Du d\u00e9ploiement initial des bornes interactives au renouvellement complet du hardware en 2022, en passant par le r\u00e9cent lancement de ViaDirect Mobile, le flagship marseillais ne cesse d&rsquo;\u00e9voluer \u2014 et le partenariat aussi. D\u00e9couvrez comment l&rsquo;un des centres commerciaux les plus embl\u00e9matiques de France a fait de l&rsquo;orientation digitale un avantage concurrentiel durable.<\/p>\n","protected":false},"author":3,"featured_media":24990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[194,136,290,462,109,120,207,133,196],"class_list":{"0":"post-24992","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-amelioration-de-lexperience-visiteur","10":"tag-bornes-interactives","11":"tag-centre-commercial","12":"tag-experience-visiteurs","13":"tag-france","14":"tag-geolocalisation-interieur","15":"tag-orientation-digitale","16":"tag-satisfaction-client","17":"tag-viadirect"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les Terrasses du Port renouvelle sa confiance en ViaDirect : plus d&#039;une d\u00e9cennie d&#039;orientation digitale intelligente &#8226; ViaDirect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viadirect.com\/fr\/les-terrasses-du-port-renouvelle-sa-confiance-en-viadirect-plus-dune-decennie-dorientation-digitale-intelligente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Terrasses du Port renouvelle sa confiance en ViaDirect : plus d&#039;une d\u00e9cennie d&#039;orientation digitale intelligente &#8226; ViaDirect\" \/>\n<meta property=\"og:description\" content=\"Les Terrasses du Port fait confiance \u00e0 ViaDirect depuis plus d&#039;une d\u00e9cennie. Du d\u00e9ploiement initial des bornes interactives au renouvellement complet du hardware en 2022, en passant par le r\u00e9cent lancement de ViaDirect Mobile, le flagship marseillais ne cesse d&#039;\u00e9voluer \u2014 et le partenariat aussi. 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