{"id":25119,"date":"2026-04-17T21:29:21","date_gmt":"2026-04-17T21:29:21","guid":{"rendered":"https:\/\/viadirect.com\/?p=25119"},"modified":"2026-04-17T21:36:41","modified_gmt":"2026-04-17T21:36:41","slug":"digitalisation-centres-commerciaux-mexique-gicsa-plans-interactifs","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/digitalisation-centres-commerciaux-mexique-gicsa-plans-interactifs\/","title":{"rendered":"Transformation digitale des centres commerciaux au Mexique"},"content":{"rendered":"\n

Les centres commerciaux au Mexique entrent dans une nouvelle \u00e8re. D\u00e9sormais, l\u2019exp\u00e9rience visiteur<\/strong> et l\u2019orientation digitale<\/strong> deviennent des leviers cl\u00e9s de diff\u00e9renciation. Dans ce contexte, des groupes leaders comme GICSA<\/a> ouvrent la voie. Ils d\u00e9ploient des strat\u00e9gies innovantes qui connectent l\u2019espace physique \u00e0 l\u2019environnement digital.<\/p>\n\n\n\n

GICSA acc\u00e9l\u00e8re la digitalisation de l\u2019exp\u00e9rience dans ses centres commerciaux<\/h3>\n\n\n\n

GICSA, l\u2019un des principaux d\u00e9veloppeurs et op\u00e9rateurs de centres commerciaux au Mexique, a lanc\u00e9 un ambitieux processus de digitalisation afin de transformer la mani\u00e8re dont les visiteurs interagissent avec ses espaces.<\/p>\n\n\n\n

Pr\u00e9sent dans des villes cl\u00e9s telles que Mexico, Puebla, Culiac\u00e1n, Cuernavaca, M\u00e9rida, Quer\u00e9taro et Canc\u00fan, le groupe d\u00e9ploie des plans interactifs mobiles<\/strong>, accessibles depuis n\u2019importe quel smartphone sans t\u00e9l\u00e9chargement d\u2019application.<\/p>\n\n\n\n

L\u2019objectif est clair : faciliter l\u2019orientation, encourager la d\u00e9couverte des enseignes et enrichir chaque \u00e9tape du parcours visiteur.<\/p>\n\n\n\n

L\u2019orientation digitale : une r\u00e9ponse aux nouvelles attentes des consommateurs<\/h3>\n\n\n\n

\u00c0 mesure que les centres commerciaux gagnent en taille et en complexit\u00e9, trouver une boutique ou un service peut devenir un v\u00e9ritable d\u00e9fi.<\/p>\n\n\n\n

C\u2019est pourquoi des solutions comme ViaDirect Mobile proposent un plan interactif 3D<\/strong>, accessible via un simple QR code, transformant l\u2019exp\u00e9rience visiteur en un parcours fluide et autonome.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 cette technologie, les utilisateurs peuvent :<\/p>\n\n\n\n

    \n
  • Acc\u00e9der \u00e0 des informations en temps r\u00e9el depuis leur smartphone<\/li>\n\n\n\n
  • Localiser facilement les boutiques et services<\/li>\n\n\n\n
  • Planifier leurs itin\u00e9raires au sein du centre<\/li>\n\n\n\n
  • D\u00e9couvrir de nouveaux espaces et points d\u2019int\u00e9r\u00eat<\/li>\n<\/ul>\n\n\n\n

    Une solution digitale au service du visiteur<\/h3>\n\n\n\n

    Gr\u00e2ce \u00e0 cette int\u00e9gration, les visiteurs peuvent consulter le plan interactif du centre commercial \u00e0 tout moment, am\u00e9liorant consid\u00e9rablement leur exp\u00e9rience.<\/p>\n\n\n\n

    L\u2019interface, enti\u00e8rement adapt\u00e9e \u00e0 l\u2019identit\u00e9 visuelle de chaque centre, r\u00e9pond aux attentes des consommateurs modernes :<\/p>\n\n\n\n

      \n
    • Autonomie dans le parcours<\/li>\n\n\n\n
    • Acc\u00e8s imm\u00e9diat \u00e0 l\u2019information<\/li>\n\n\n\n
    • Exp\u00e9riences omnicanales fluides<\/li>\n<\/ul>\n\n\n\n

      Par ailleurs, l\u2019int\u00e9gration de technologies telles que la g\u00e9olocalisation indoor (Blue Dot)<\/strong> permet aux visiteurs de se situer en temps r\u00e9el dans le centre commercial, offrant une navigation encore plus pr\u00e9cise et fluide.<\/p>\n\n\n\n

      Les centres commerciaux GICSA d\u00e9j\u00e0 \u00e9quip\u00e9s de plans mobiles<\/h3>\n\n\n\n

      Plusieurs centres commerciaux du groupe ont d\u00e9j\u00e0 franchi ce cap :<\/p>\n\n\n\n

        \n
      • Forum Buenavista (Mexico)<\/li>\n\n\n\n
      • Forum Culiac\u00e1n (Culiac\u00e1n)<\/li>\n\n\n\n
      • Explanada Puebla (Puebla)<\/li>\n\n\n\n
      • Explanada Culiac\u00e1n (Culiac\u00e1n)<\/li>\n\n\n\n
      • Outlet Cuernavaca (Cuernavaca)<\/li>\n\n\n\n
      • Paseo Interlomas (Mexico)<\/li>\n\n\n\n
      • Paseo Quer\u00e9taro (Quer\u00e9taro)<\/li>\n\n\n\n
      • La Isla M\u00e9rida (M\u00e9rida)<\/li>\n\n\n\n
      • Grand Outlet Riviera Maya (Canc\u00fan)<\/li>\n\n\n\n
      • Explanada Pachuca (Pachuca)<\/li>\n<\/ul>\n\n\n\n

        Dans chacun de ces centres, la mise en place de plans mobiles va au-del\u00e0 d\u2019un besoin fonctionnel : elle s\u2019inscrit dans une strat\u00e9gie globale de modernisation de l\u2019exp\u00e9rience client.<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        Une innovation au service du retail au Mexique<\/h3>\n\n\n\n

        En misant sur des solutions d\u2019orientation digitale, de plans interactifs et de g\u00e9olocalisation<\/strong>, GICSA renforce son positionnement en tant que r\u00e9f\u00e9rence du secteur retail au Mexique.<\/p>\n\n\n\n

        Cette initiative d\u00e9montre comment la technologie permet de :<\/p>\n\n\n\n

          \n
        • Am\u00e9liorer l\u2019exp\u00e9rience visiteur<\/li>\n\n\n\n
        • Augmenter le temps de visite<\/li>\n\n\n\n
        • Valoriser les enseignes<\/li>\n\n\n\n
        • Fluidifier et personnaliser les parcours<\/li>\n<\/ul>\n\n\n\n

          Connecter l\u2019espace physique \u00e0 l\u2019exp\u00e9rience digitale<\/h3>\n\n\n\n

          La digitalisation de l\u2019orientation repr\u00e9sente bien plus qu\u2019une \u00e9volution technologique : c\u2019est une transformation de la mani\u00e8re dont les visiteurs vivent leur exp\u00e9rience en centre commercial.<\/p>\n\n\n\n

          Avec des solutions comme ViaDirect Mobile, les centres commerciaux au Mexique construisent des exp\u00e9riences plus intuitives, connect\u00e9es et align\u00e9es avec les attentes des consommateurs d\u2019aujourd\u2019hui.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Les centres commerciaux au Mexique \u00e9voluent vers des exp\u00e9riences plus digitales et intuitives. GICSA m\u00e8ne cette transformation en d\u00e9ployant des plans interactifs mobiles permettant aux visiteurs de s\u2019orienter facilement, de d\u00e9couvrir les enseignes et d\u2019optimiser leur parcours depuis leur smartphone. Une d\u00e9marche innovante qui red\u00e9finit la navigation dans les espaces retail et am\u00e9liore significativement l\u2019exp\u00e9rience visiteur.<\/p>\n","protected":false},"author":3,"featured_media":25116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[],"class_list":{"0":"post-25119","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude"},"acf":[],"yoast_head":"\nDigitalisation des centres commerciaux au Mexique<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment GICSA acc\u00e9l\u00e8re la digitalisation des centres commerciaux au Mexique gr\u00e2ce \u00e0 des plans interactifs mobiles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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