{"id":25142,"date":"2026-04-21T21:36:38","date_gmt":"2026-04-21T21:36:38","guid":{"rendered":"https:\/\/viadirect.com\/?p=25142"},"modified":"2026-04-21T21:56:56","modified_gmt":"2026-04-21T21:56:56","slug":"mall-aventura-bornes-interactives-experience-omnicanale","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/","title":{"rendered":"Mall Aventura : des bornes interactives \u00e0 une exp\u00e9rience omnicanale compl\u00e8te"},"content":{"rendered":"\n<p>Depuis 2019, le groupe Mall Aventura mise activement sur l\u2019innovation pour transformer l\u2019exp\u00e9rience de ses visiteurs. Dans un premier temps, le groupe a d\u00e9ploy\u00e9 des bornes interactives dans ses centres commerciaux. Progressivement, cette approche a \u00e9volu\u00e9 vers une strat\u00e9gie omnicanale compl\u00e8te, int\u00e9grant des solutions mobiles en phase avec les nouveaux usages digitaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une premi\u00e8re \u00e9tape : digitaliser l\u2019exp\u00e9rience sur site<\/strong><\/h2>\n\n\n\n<p>Pour commencer, Mall Aventura s\u2019est associ\u00e9 \u00e0 ViaDirect afin d\u2019installer des bornes interactives dans plusieurs centres commerciaux au P\u00e9rou.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"25124\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Kiosco-Mall-Aventura-768x1024.jpeg\" alt=\"\" class=\"wp-image-25124\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Kiosco-Mall-Aventura-768x1024.jpeg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Kiosco-Mall-Aventura-225x300.jpeg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/Kiosco-Mall-Aventura.jpeg 960w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"25130\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/mall_aventura_photo-1024x768.jpg\" alt=\"\" class=\"wp-image-25130\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/mall_aventura_photo-1024x768.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/mall_aventura_photo-300x225.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/mall_aventura_photo-768x576.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/mall_aventura_photo-1536x1152.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/mall_aventura_photo.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"25127\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/mall-aventura-kiosk-1-768x1024.jpg\" alt=\"\" class=\"wp-image-25127\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/mall-aventura-kiosk-1-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/mall-aventura-kiosk-1-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/mall-aventura-kiosk-1.jpg 1100w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Ces dispositifs, \u00e9quip\u00e9s d\u2019\u00e9crans tactiles de 43\u201d, <strong>permettent<\/strong> aux visiteurs de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consulter des plans interactifs en 3D<\/li>\n\n\n\n<li>Rechercher des boutiques, restaurants et services<\/li>\n\n\n\n<li>G\u00e9n\u00e9rer des itin\u00e9raires au sein du centre commercial<\/li>\n\n\n\n<li>Acc\u00e9der \u00e0 des informations en temps r\u00e9el<\/li>\n<\/ul>\n\n\n\n<p>Ainsi, les visiteurs b\u00e9n\u00e9ficient d\u2019une exp\u00e9rience plus autonome et intuitive. De plus, avec plus de 200 points d\u2019int\u00e9r\u00eat et des fonctionnalit\u00e9s telles que des itin\u00e9raires accessibles aux personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR), Mall Aventura <strong>propose<\/strong> une exp\u00e9rience moderne et inclusive sur site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le changement : nouveaux usages, nouvelles attentes<\/strong><\/h2>\n\n\n\n<p>Cependant, les comportements des visiteurs ont \u00e9volu\u00e9. D\u00e9sormais, le parcours client ne commence plus uniquement dans le centre commercial. Il d\u00e9bute souvent sur mobile, avant m\u00eame la visite.<\/p>\n\n\n\n<p>vPar cons\u00e9quent, s\u2019appuyer uniquement sur des bornes physiques a rapidement montr\u00e9 ses limites. En d\u2019autres termes, Mall Aventura avait besoin d\u2019une solution plus flexible et continue pour r\u00e9pondre \u00e0 ces nouvelles attentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u2019\u00e9volution : vers une strat\u00e9gie omnicanale<\/strong><\/h2>\n\n\n\n<p>Pour r\u00e9pondre \u00e0 ces \u00e9volutions, Mall Aventura a franchi une \u00e9tape cl\u00e9. Plus pr\u00e9cis\u00e9ment, le groupe a mis en place des plans mobiles int\u00e9gr\u00e9s via iframe, \u00e9tendant ainsi l\u2019exp\u00e9rience digitale au-del\u00e0 de l\u2019espace physique.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/GIf-Malk-Aventrua.gif\" alt=\"\" class=\"wp-image-25133\"\/><\/figure>\n\n\n\n<p>Cette nouvelle couche digitale s\u2019est d\u00e9ploy\u00e9e dans les centres commerciaux d\u00e9j\u00e0 \u00e9quip\u00e9s, assurant ainsi une continuit\u00e9 entre les points de contact physiques et digitaux. Par ailleurs, Mall Aventura a int\u00e9gr\u00e9 Mall Aventura Iquitos \u2014 un nouveau d\u00e9veloppement en Amazonie p\u00e9ruvienne, directement dans cette strat\u00e9gie omnicanale d\u00e8s son ouverture.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 cette \u00e9volution, les visiteurs peuvent d\u00e9sormais :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acc\u00e9der au plan depuis leur smartphone via QR code<\/li>\n\n\n\n<li>Pr\u00e9parer leur visite en amont<\/li>\n\n\n\n<li>Poursuivre leur parcours sans interruption<\/li>\n\n\n\n<li>S\u2019orienter facilement au sein du centre commercial<\/li>\n<\/ul>\n\n\n\n<p>De plus, l\u2019int\u00e9gration via iframe <strong>permet<\/strong> d\u2019int\u00e9grer directement les plans sur le site web du groupe, renfor\u00e7ant ainsi la coh\u00e9rence de l\u2019exp\u00e9rience digitale.ectamente en el sitio web del grupo, fortaleciendo la coherencia de la experiencia digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un d\u00e9ploiement rapide et strat\u00e9gique<\/strong><\/h2>\n\n\n\n<p>\u00c0 noter que le projet a \u00e9t\u00e9 men\u00e9 avec une approche agile. Cette m\u00e9thode a permis de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9ployer les plans mobiles en moins de 30 jours<\/li>\n\n\n\n<li>Fournir les QR codes en amont pour leur installation sur site<\/li>\n\n\n\n<li>Simplifier l\u2019int\u00e9gration web via iframe<\/li>\n<\/ul>\n\n\n\n<p>Ainsi, Mall Aventura a acc\u00e9l\u00e9r\u00e9 sa transformation digitale de mani\u00e8re efficace, tout en \u00e9vitant les frictions op\u00e9rationnelles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pr\u00eat pour l\u2019avenir<\/strong><\/h2>\n\n\n\n<p>\u00c0 l\u2019avenir, Mall Aventura ne s\u2019est pas seulement content\u00e9 de moderniser son infrastructure digitale, mais a \u00e9galement pos\u00e9 des bases solides pour de futures innovations. Par exemple, le groupe peut d\u00e9sormais :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9ployer de nouvelles fonctionnalit\u00e9s mobiles<\/li>\n\n\n\n<li>Int\u00e9grer des applications<\/li>\n\n\n\n<li>Am\u00e9liorer en continu l\u2019accessibilit\u00e9<\/li>\n<\/ul>\n\n\n\n<p>En d\u00e9finitive, dans un contexte o\u00f9 l\u2019exp\u00e9rience visiteur est essentielle, Mall Aventura <strong>d\u00e9montre<\/strong> que la combinaison de bornes interactives et de solutions mobiles constitue la voie vers une orientation v\u00e9ritablement connect\u00e9e et intelligente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vous souhaitez faire \u00e9voluer l\u2019exp\u00e9rience de votre centre commercial ?<\/strong><\/h2>\n\n\n\n<p>Chez ViaDirect, nous accompagnons les centres commerciaux dans la mise en place de strat\u00e9gies d\u2019orientation digitale omnicanale, en combinant bornes interactives et solutions mobiles adapt\u00e9es aux nouvelles attentes des visiteurs.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong><a href=\"http:\/\/www.viadirect.com\/fr\/contact\/\">Contactez nos experts<\/a><\/strong> et d\u00e9couvrez comment transformer votre exp\u00e9rience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mall Aventura fait \u00e9voluer sa strat\u00e9gie d\u2019orientation digitale, passant des bornes interactives \u00e0 une exp\u00e9rience omnicanale compl\u00e8te avec des plans mobiles int\u00e9gr\u00e9s. Une approche qui am\u00e9liore la navigation, connecte les environnements physique et digital, et r\u00e9pond aux nouvelles attentes des visiteurs en centre commercial.<\/p>\n","protected":false},"author":3,"featured_media":25138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[136,330,120,207,538,317],"class_list":{"0":"post-25142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-bornes-interactives","10":"tag-centre-commercial-2","11":"tag-geolocalisation-interieur","12":"tag-orientation-digitale","13":"tag-perou","14":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mall Aventura : des bornes \u00e0 une exp\u00e9rience omnicanale<\/title>\n<meta name=\"description\" content=\"Mall Aventura fait \u00e9voluer sa strat\u00e9gie d\u2019orientation digitale : des bornes interactives aux plans mobiles omnicanaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mall Aventura : des bornes \u00e0 une exp\u00e9rience omnicanale\" \/>\n<meta property=\"og:description\" content=\"Mall Aventura fait \u00e9voluer sa strat\u00e9gie d\u2019orientation digitale : des bornes interactives aux plans mobiles omnicanaux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/\" \/>\n<meta property=\"og:site_name\" content=\"ViaDirect\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-21T21:36:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T21:56:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/article-images-aventura.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1071\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ViaDirect Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"ViaDirect Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/\"},\"author\":{\"name\":\"ViaDirect Admin\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f\"},\"headline\":\"Mall Aventura : des bornes interactives \u00e0 une exp\u00e9rience omnicanale compl\u00e8te\",\"datePublished\":\"2026-04-21T21:36:38+00:00\",\"dateModified\":\"2026-04-21T21:56:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/\"},\"wordCount\":676,\"publisher\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/article-images-aventura.jpg\",\"keywords\":[\"Bornes interactives\",\"Centre Commercial\",\"G\u00e9olocalisation Int\u00e9rieur\",\"Orientation Digitale\",\"Perou\",\"ViaDirect\"],\"articleSection\":[\"Centres commerciaux\",\"\u00c9tude de cas\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/\",\"url\":\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/\",\"name\":\"Mall Aventura : des bornes \u00e0 une exp\u00e9rience omnicanale\",\"isPartOf\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/article-images-aventura.jpg\",\"datePublished\":\"2026-04-21T21:36:38+00:00\",\"dateModified\":\"2026-04-21T21:56:56+00:00\",\"description\":\"Mall Aventura fait \u00e9voluer sa strat\u00e9gie d\u2019orientation digitale : des bornes interactives aux plans mobiles omnicanaux.\",\"breadcrumb\":{\"@id\":\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#primaryimage\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/article-images-aventura.jpg\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/article-images-aventura.jpg\",\"width\":1071,\"height\":714,\"caption\":\"Mall Aventura evoluciona hacia una experiencia omnicanal combinando kioscos interactivos y mapas m\u00f3viles accesibles desde el celular.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viadirect.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mall Aventura : des bornes interactives \u00e0 une exp\u00e9rience omnicanale compl\u00e8te\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viadirect.com\/fr\/#website\",\"url\":\"https:\/\/viadirect.com\/fr\/\",\"name\":\"ViaDirect\",\"description\":\"Leaders in wayfinding solutions\",\"publisher\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viadirect.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/viadirect.com\/fr\/#organization\",\"name\":\"Viadirect\",\"url\":\"https:\/\/viadirect.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg\",\"width\":508,\"height\":511,\"caption\":\"Viadirect\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/viadirectiledesmedias\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f\",\"name\":\"ViaDirect Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png\",\"caption\":\"ViaDirect Admin\"},\"url\":\"https:\/\/viadirect.com\/fr\/author\/viadirect-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mall Aventura : des bornes \u00e0 une exp\u00e9rience omnicanale","description":"Mall Aventura fait \u00e9voluer sa strat\u00e9gie d\u2019orientation digitale : des bornes interactives aux plans mobiles omnicanaux.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/","og_locale":"fr_FR","og_type":"article","og_title":"Mall Aventura : des bornes \u00e0 une exp\u00e9rience omnicanale","og_description":"Mall Aventura fait \u00e9voluer sa strat\u00e9gie d\u2019orientation digitale : des bornes interactives aux plans mobiles omnicanaux.","og_url":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/","og_site_name":"ViaDirect","article_published_time":"2026-04-21T21:36:38+00:00","article_modified_time":"2026-04-21T21:56:56+00:00","og_image":[{"width":1071,"height":714,"url":"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/article-images-aventura.jpg","type":"image\/jpeg"}],"author":"ViaDirect Admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"ViaDirect Admin","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#article","isPartOf":{"@id":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/"},"author":{"name":"ViaDirect Admin","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f"},"headline":"Mall Aventura : des bornes interactives \u00e0 une exp\u00e9rience omnicanale compl\u00e8te","datePublished":"2026-04-21T21:36:38+00:00","dateModified":"2026-04-21T21:56:56+00:00","mainEntityOfPage":{"@id":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/"},"wordCount":676,"publisher":{"@id":"https:\/\/viadirect.com\/fr\/#organization"},"image":{"@id":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#primaryimage"},"thumbnailUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/article-images-aventura.jpg","keywords":["Bornes interactives","Centre Commercial","G\u00e9olocalisation Int\u00e9rieur","Orientation Digitale","Perou","ViaDirect"],"articleSection":["Centres commerciaux","\u00c9tude de cas"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/","url":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/","name":"Mall Aventura : des bornes \u00e0 une exp\u00e9rience omnicanale","isPartOf":{"@id":"https:\/\/viadirect.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#primaryimage"},"image":{"@id":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#primaryimage"},"thumbnailUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/article-images-aventura.jpg","datePublished":"2026-04-21T21:36:38+00:00","dateModified":"2026-04-21T21:56:56+00:00","description":"Mall Aventura fait \u00e9voluer sa strat\u00e9gie d\u2019orientation digitale : des bornes interactives aux plans mobiles omnicanaux.","breadcrumb":{"@id":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#primaryimage","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/article-images-aventura.jpg","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/article-images-aventura.jpg","width":1071,"height":714,"caption":"Mall Aventura evoluciona hacia una experiencia omnicanal combinando kioscos interactivos y mapas m\u00f3viles accesibles desde el celular."},{"@type":"BreadcrumbList","@id":"https:\/\/viadirect.com\/fr\/mall-aventura-bornes-interactives-experience-omnicanale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/viadirect.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Mall Aventura : des bornes interactives \u00e0 une exp\u00e9rience omnicanale compl\u00e8te"}]},{"@type":"WebSite","@id":"https:\/\/viadirect.com\/fr\/#website","url":"https:\/\/viadirect.com\/fr\/","name":"ViaDirect","description":"Leaders in wayfinding solutions","publisher":{"@id":"https:\/\/viadirect.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/viadirect.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/viadirect.com\/fr\/#organization","name":"Viadirect","url":"https:\/\/viadirect.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg","width":508,"height":511,"caption":"Viadirect"},"image":{"@id":"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/viadirectiledesmedias"]},{"@type":"Person","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f","name":"ViaDirect Admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png","caption":"ViaDirect Admin"},"url":"https:\/\/viadirect.com\/fr\/author\/viadirect-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/posts\/25142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/comments?post=25142"}],"version-history":[{"count":0,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/posts\/25142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/media\/25138"}],"wp:attachment":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/media?parent=25142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/categories?post=25142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/tags?post=25142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}