{"id":25318,"date":"2026-05-21T21:22:28","date_gmt":"2026-05-21T21:22:28","guid":{"rendered":"https:\/\/viadirect.com\/?p=25318"},"modified":"2026-05-21T22:03:47","modified_gmt":"2026-05-21T22:03:47","slug":"quand-un-centre-commercial-decide-de-vraiment-connaitre-ses-visiteurs","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/quand-un-centre-commercial-decide-de-vraiment-connaitre-ses-visiteurs\/","title":{"rendered":"Quand un centre commercial d\u00e9cide de vraiment conna\u00eetre ses visiteurs"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Comment Westland Shopping Centre, AG Real Estate et JC Decaux repensent l\u2019exp\u00e9rience en centre commercial, un point de contact \u00e0 la fois.<\/h3>\n\n\n\n<p>Chaque visiteur conna\u00eet ce moment : entrer dans un grand centre commercial et h\u00e9siter quelques secondes avant de trouver son chemin. Westland Shopping Centre, l\u2019une des destinations retail les plus connues de Bruxelles, a d\u00e9cid\u00e9 de supprimer cette friction.<\/p>\n\n\n\n<p>Le centre commercial, situ\u00e9 \u00e0 Anderlecht et g\u00e9r\u00e9 par <a href=\"https:\/\/www.agrealestate.eu\/\">AG Real Estate<\/a> en partenariat avec <a href=\"https:\/\/www.jcdecaux-belux.com\/fr\"> JC Decaux Belgium<\/a>, a choisi ViaDirect pour apporter une nouvelle dimension intelligente \u00e0 l\u2019exp\u00e9rience visiteur. Quatre bornes interactives \u2014 \u00e9l\u00e9gantes, lumineuses et positionn\u00e9es aux principaux points de circulation du centre \u2014 accueillent les visiteurs avec une navigation instantan\u00e9e et intuitive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une relation construite sur la confiance<\/h2>\n\n\n\n<p>Westland n\u2019est pas le d\u00e9but de l\u2019histoire, mais sa continuit\u00e9. AG Real Estate et JC Decaux Belgium ont travaill\u00e9 pour la premi\u00e8re fois avec ViaDirect sur <a href=\"https:\/\/viadirect.com\/fr\/city2-bruxelles-orientation-digitale-viadirect-jcdecaux\/\">City 2<\/a>, un autre centre commercial embl\u00e9matique de Bruxelles. <\/p>\n\n\n\n<p>Cette premi\u00e8re exp\u00e9rience a permis de construire une vision commune. D\u00e9sormais, les partenaires souhaitent cr\u00e9er des espaces commerciaux plus connect\u00e9s, plus fluides et plus agr\u00e9ables pour les visiteurs.<\/p>\n\n\n\n<p>De plus, chaque nouveau projet permet d\u2019aller encore plus loin. \u00c0 Westland, les bornes adoptent une approche plus raffin\u00e9e. Les totems lumineux en PMMA attirent naturellement le regard. Ainsi, le dispositif s\u2019int\u00e8gre parfaitement \u00e0 l\u2019architecture du centre commercial sans d\u00e9pendre d\u2019\u00e9crans surdimensionn\u00e9s.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab Westland est notre deuxi\u00e8me projet aux c\u00f4t\u00e9s d\u2019AG Real Estate et JC Decaux Belgium, et il montre comment les partenariats solides \u00e9voluent. Chaque d\u00e9ploiement est encore plus r\u00e9fl\u00e9chi que le pr\u00e9c\u00e9dent. \u00bb<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Solution d\u00e9ploy\u00e9e<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4 bornes Gazelle 43\u201d \u2014 finition blanche, orientation paysage, avec points d\u2019ancrage et acc\u00e8s maintenance verrouillable<\/li>\n\n\n\n<li>4 totems LED en PMMA \u2014 signal\u00e9tique lumineuse haute visibilit\u00e9 dans tout le centre commercial<\/li>\n\n\n\n<li>5 \u00e9crans Samsung Full HD 43\u201d<\/li>\n\n\n\n<li>5 lecteurs multim\u00e9dia NUC <\/li>\n\n\n\n<li>5 unit\u00e9s de contr\u00f4le \u00e0 distance VDBox \u2014 pour la gestion centralis\u00e9e et la supervision \u00e0 distance<\/li>\n\n\n\n<li>Int\u00e9gration d\u2019un \u00e9cran d\u2019accueil existant \u2014 r\u00e9utilis\u00e9 et connect\u00e9 au r\u00e9seau ViaDirect<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Repenser ce qu\u2019une borne peut \u00eatre<\/h2>\n\n\n\n<p>L\u2019installation de Westland va bien au-del\u00e0 de l\u2019orientation classique. Oui, un visiteur peut trouver le restaurant le plus proche ou l\u2019itin\u00e9raire le plus rapide vers une boutique pr\u00e9cise. Mais la plateforme permet \u00e9galement \u00e0 l\u2019\u00e9quipe marketing du centre commercial de prendre pleinement part \u00e0 l\u2019exp\u00e9rience. Elle contr\u00f4le le contenu, le design et le ton. La borne devient une extension de la marque, et non un simple annuaire.<\/p>\n\n\n\n<p>Un \u00e9l\u00e9ment particuli\u00e8rement pertinent du projet : un \u00e9cran d\u2019accueil existant pr\u00e8s de l\u2019entr\u00e9e du centre commercial, au lieu d\u2019\u00eatre remplac\u00e9, a \u00e9t\u00e9 int\u00e9gr\u00e9 au nouvel \u00e9cosyst\u00e8me. L\u2019\u00e9cran b\u00e9n\u00e9ficie ainsi d\u2019une seconde vie, connect\u00e9 \u00e0 la m\u00eame plateforme et partageant le m\u00eame langage visuel que les nouvelles bornes. Un petit d\u00e9tail qui r\u00e9v\u00e8le quelque chose de plus grand sur la philosophie derri\u00e8re ce d\u00e9ploiement : rien n\u2019est gaspill\u00e9 ; tout est pens\u00e9 avec soin.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"512\" data-id=\"25303\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-Kiosk.png\" alt=\"A ViaDirect wayfinding kiosk at Westland Shopping Centre, Anderlecht \u2014 making it easier for shoppers to find their way\" class=\"wp-image-25303\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-Kiosk.png 453w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-Kiosk-265x300.png 265w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><figcaption class=\"wp-element-caption\">L\u2019une des quatre bornes ViaDirect Gazelle.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" data-id=\"25300\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/image001.jpg\" alt=\"\" class=\"wp-image-25300\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/image001.jpg 640w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/image001-300x169.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u00c9crans d\u2019accueil existants adapt\u00e9s au logiciel ViaDirect.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Vous avez d\u00e9j\u00e0 du mat\u00e9riel ? ViaDirect travaille avec l\u2019existant<\/h2>\n\n\n\n<p>\u00c0 Westland, le logiciel ViaDirect a \u00e9t\u00e9 int\u00e9gr\u00e9 directement sur un \u00e9cran existant, sans n\u00e9cessit\u00e9 d\u2019ajouter un nouveau mat\u00e9riel. Et ce n\u2019est pas une exception. C\u2019est m\u00eame l\u2019un des points forts de ViaDirect : redonner vie aux bornes et \u00e9crans d\u00e9j\u00e0 install\u00e9s en les connectant \u00e0 une plateforme unifi\u00e9e et g\u00e9r\u00e9e de mani\u00e8re centralis\u00e9e, sans les co\u00fbts ni les perturbations li\u00e9s \u00e0 un remplacement complet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-shopping-center-gif-1024x576.gif\" alt=\"\" class=\"wp-image-25309\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-shopping-center-gif-1024x576.gif 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-shopping-center-gif-300x169.gif 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-shopping-center-gif-768x432.gif 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-shopping-center-gif-1536x864.gif 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un mod\u00e8le bas\u00e9 sur une ambition partag\u00e9e<\/h2>\n\n\n\n<p>En coulisses, le projet refl\u00e8te une approche moderne de l\u2019investissement dans les infrastructures digitales des grands espaces commerciaux. Au lieu qu\u2019un seul propri\u00e9taire supporte l\u2019ensemble de l\u2019investissement, les co\u00fbts sont intelligemment partag\u00e9s entre le propri\u00e9taire du site et le concessionnaire m\u00e9dia \u2014 chacun investissant sur le long terme et s\u2019impliquant pleinement dans le projet.<\/p>\n\n\n\n<p>C\u2019est un mod\u00e8le qui rend des projets comme celui-ci viables, reproductibles et finalement plus ambitieux. Et c\u2019est un mod\u00e8le que ViaDirect esp\u00e8re voir adopt\u00e9 plus largement dans le retail europ\u00e9en.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00eat \u00e0 transformer l\u2019exp\u00e9rience de vos visiteurs ?<\/h2>\n\n\n\n<p>Que vous planifiiez une nouvelle installation ou que vous cherchiez \u00e0 tirer davantage parti de votre mat\u00e9riel existant, notre \u00e9quipe vous aidera \u00e0 trouver l\u2019approche adapt\u00e9e. Aucun lieu ne se ressemble ; parlons du v\u00f4tre.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/fr\/contact\">Contactez-nous<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-vivid-red-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/viadirect.com\/fr\/#kiosk\">D\u00e9couvrez nos solutions<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Westland Shopping Centre \u00e0 Anderlecht a choisi ViaDirect pour moderniser l\u2019exp\u00e9rience de ses visiteurs gr\u00e2ce \u00e0 quatre bornes interactives Gazelle et une signal\u00e9tique digitale int\u00e9gr\u00e9e, marquant ainsi un nouveau chapitre pour les environnements retail intelligents en Belgique.<\/p>\n","protected":false},"author":3,"featured_media":25307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[1127,545,136,330,318,350,207,417],"class_list":{"0":"post-25318","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-belgique","10":"tag-borne-dorientation","11":"tag-bornes-interactives","12":"tag-centre-commercial-2","13":"tag-jc-decaux-2","14":"tag-navigation-fluide","15":"tag-orientation-digitale","16":"tag-orientation-indoor"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orientation 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