{"id":25335,"date":"2026-05-25T21:22:35","date_gmt":"2026-05-25T21:22:35","guid":{"rendered":"https:\/\/viadirect.com\/?p=25335"},"modified":"2026-05-26T19:48:36","modified_gmt":"2026-05-26T19:48:36","slug":"halifax-stanfield-airport-orientation-digitale-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/halifax-stanfield-airport-orientation-digitale-viadirect\/","title":{"rendered":"Halifax Stanfield International Airport (YHZ) d\u00e9ploie la solution d\u2019orientation digitale de ViaDirect"},"content":{"rendered":"\n<p>Halifax Stanfield International Airport (YHZ) s\u2019est associ\u00e9 \u00e0 ViaDirect, sp\u00e9cialiste de l\u2019orientation digitale pour les a\u00e9roports, afin de moderniser l\u2019orientation des passagers au sein de son terminal. Le projet remplace la signal\u00e9tique statique par un \u00e9cosyst\u00e8me d\u2019orientation multi-plateforme int\u00e9gr\u00e9. R\u00e9sultat : une meilleure fluidit\u00e9 des flux passagers, moins de confusion et davantage d\u2019opportunit\u00e9s de revenus non a\u00e9ronautiques.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"25330\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-5-768x1024.jpg\" alt=\"\" class=\"wp-image-25330\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-5-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-5-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-5-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-5.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"25327\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-3-819x1024.jpg\" alt=\"\" class=\"wp-image-25327\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-3-819x1024.jpg 819w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-3-240x300.jpg 240w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-3-768x960.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-3.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Le d\u00e9fi : la complexit\u00e9 de l\u2019orientation dans un a\u00e9roport moderne<\/strong><\/strong><\/h3>\n\n\n\n<p>Les terminaux a\u00e9roportuaires sont des environnements en constante \u00e9volution. Les changements de portes d\u2019embarquement, les r\u00e9novations, les mises \u00e0 jour des espaces commerciaux et les modifications des horaires de vols rendent rapidement obsol\u00e8tes les plans imprim\u00e9s et la signal\u00e9tique statique. YHZ avait donc besoin d\u2019une solution \u00e9volutive et en temps r\u00e9el capable de s\u2019adapter instantan\u00e9ment.<\/p>\n\n\n\n<p>En parall\u00e8le, l\u2019a\u00e9roport souhaitait une plateforme accessible \u00e0 tous les profils de voyageurs, notamment les personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR), les passagers \u00e2g\u00e9s et les visiteurs qui ne d\u00e9pendent pas des smartphones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La solution : un \u00e9cosyst\u00e8me d\u2019orientation phygital<\/strong><\/h3>\n\n\n\n<p>Cette transformation a \u00e9t\u00e9 rendue possible gr\u00e2ce \u00e0 une approche multi-plateforme.<\/p>\n\n\n\n<p>ViaDirect a d\u00e9ploy\u00e9 un syst\u00e8me d\u2019orientation sur trois canaux \u00e0 Halifax Stanfield :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bornes interactives d\u2019orientation 3D<\/strong> \u2014 Des bornes sur mesure conformes aux normes ADA, \u00e9quip\u00e9es de plans 3D du terminal, offrent une navigation tactile sur site adapt\u00e9e \u00e0 tous les profils de passagers, y compris ceux qui ne peuvent pas utiliser d\u2019appareils personnels.<\/li>\n\n\n\n<li><strong>Orientation mobile via QR Code<\/strong> \u2014 Les passagers scannent un QR code pour acc\u00e9der \u00e0 un plan du terminal g\u00e9olocalis\u00e9 et mis \u00e0 jour en temps r\u00e9el sur leur smartphone, sans t\u00e9l\u00e9chargement d\u2019application. Cette solution \u00e9conomique garantit une orientation fluide dans l\u2019ensemble du terminal.<\/li>\n\n\n\n<li><strong>Plan web avant le voyage (int\u00e9gration iFrame)<\/strong> \u2014 Un plan interactif int\u00e9grable sur le site web de YHZ permet aux voyageurs d\u2019explorer le terminal, localiser les portes d\u2019embarquement, les boutiques, les espaces restauration et les services avant m\u00eame leur arriv\u00e9e \u00e0 l\u2019a\u00e9roport.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Synchronisation des donn\u00e9es en temps r\u00e9el et disponibilit\u00e9<\/strong><\/strong><\/h3>\n\n\n\n<p>ViaDirect g\u00e8re l\u2019ensemble de la stack technologique : mat\u00e9riel, logiciel, connectivit\u00e9 r\u00e9seau et supervision 24\/7, avec un SLA garantissant 99,9 % de disponibilit\u00e9. Les changements de portes, mises \u00e0 jour de vols et modifications du terminal sont synchronis\u00e9s en temps r\u00e9el afin d\u2019assurer une information toujours fiable, quel que soit le canal utilis\u00e9 par les passagers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Transformer l\u2019orientation en outil de revenus et d\u2019analyse<\/strong><\/strong><\/h3>\n\n\n\n<p>Au-del\u00e0 de l\u2019orientation des passagers, la plateforme ViaDirect agit comme un v\u00e9ritable centre d\u2019analytique en temps r\u00e9el. Gr\u00e2ce \u00e0 l\u2019int\u00e9gration avec Looker Studio, l\u2019a\u00e9roport d\u2019Halifax acc\u00e8de \u00e0 des donn\u00e9es comportementales telles que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les zones du terminal les plus consult\u00e9es<\/li>\n\n\n\n<li>Les p\u00e9riodes de forte congestion<\/li>\n\n\n\n<li>Les taux d\u2019engagement des commerces et espaces restauration<\/li>\n<\/ul>\n\n\n\n<p>Ces donn\u00e9es permettent aux \u00e9quipes op\u00e9rationnelles et commerciales de prendre des d\u00e9cisions bas\u00e9es sur les donn\u00e9es afin d\u2019augmenter la visibilit\u00e9 des enseignes et d\u00e9velopper les revenus non a\u00e9ronautiques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pourquoi choisir ViaDirect pour l\u2019orientation a\u00e9roportuaire<\/strong><\/h3>\n\n\n\n<p>ViaDirect est sp\u00e9cialis\u00e9 exclusivement dans les plans, la signal\u00e9tique et les solutions d\u2019orientation digitale pour les a\u00e9roports, centres commerciaux et espaces publics. Contrairement aux fournisseurs g\u00e9n\u00e9ralistes d\u2019affichage digital, ViaDirect con\u00e7oit, fabrique, d\u00e9ploie et exploite ses propres syst\u00e8mes \u2014 du mat\u00e9riel des bornes sur mesure jusqu\u2019\u00e0 la gestion cloud des plans \u2014 garantissant ainsi une responsabilit\u00e9 de bout en bout et une r\u00e9solution plus rapide des incidents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vous souhaitez moderniser l\u2019orientation des passagers dans votre a\u00e9roport ?<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"http:\/\/www.viadirect.com\/fr\/contact\/\" style=\"border-radius:29px\">Parlons de votre projet !<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Halifax Stanfield International Airport s\u2019est associ\u00e9 \u00e0 ViaDirect afin d\u2019offrir une exp\u00e9rience d\u2019orientation phygitale fluide gr\u00e2ce \u00e0 des bornes interactives 3D, une navigation mobile via QR code et des plans web int\u00e9gr\u00e9s. Le projet am\u00e9liore les flux passagers, renforce l\u2019accessibilit\u00e9 et fournit une orientation en temps r\u00e9el, tout en aidant l\u2019a\u00e9roport \u00e0 accro\u00eetre son efficacit\u00e9 op\u00e9rationnelle et sa croissance commerciale.<\/p>\n","protected":false},"author":3,"featured_media":25324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80,79],"tags":[319,136,1129,316,207,492,230,227,317],"class_list":{"0":"post-25335","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aeroports","8":"category-etude","9":"tag-aeroports","10":"tag-bornes-interactives","11":"tag-canada-2","12":"tag-innovation-aeroportuaire","13":"tag-orientation-digitale","14":"tag-passenger-satisfaction","15":"tag-solutions-technologiques-pour-aeroports","16":"tag-technologie-de-navigation-dans-les-aeroports","17":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Halifax Stanfield Airport am\u00e9liore l\u2019orientation des passagers<\/title>\n<meta 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