{"id":25370,"date":"2026-05-28T14:43:22","date_gmt":"2026-05-28T14:43:22","guid":{"rendered":"https:\/\/viadirect.com\/?p=25370"},"modified":"2026-05-28T15:58:39","modified_gmt":"2026-05-28T15:58:39","slug":"salitre-plaza-orientation-digitale-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/salitre-plaza-orientation-digitale-viadirect\/","title":{"rendered":"Salitre Plaza choisit ViaDirect pour moderniser l\u2019exp\u00e9rience de navigation \u00e0 Bogot\u00e1"},"content":{"rendered":"\n<p><a href=\"https:\/\/salitreplaza.com.co\/\">Salitre Plaza<\/a> est l\u2019une des propri\u00e9t\u00e9s commerciales les plus embl\u00e9matiques de Bogot\u00e1, une destination urbaine qui, depuis plus de deux d\u00e9cennies, s\u2019est impos\u00e9e comme un point de rencontre incontournable. Avec une forte affluence quotidienne et une offre commerciale en constante \u00e9volution, Salitre Plaza recherchait une solution capable de moderniser l\u2019exp\u00e9rience au sein du centre commercial, en facilitant l\u2019orientation, en am\u00e9liorant l\u2019acc\u00e8s \u00e0 l\u2019information et en optimisant la communication avec les visiteurs.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab Epicca 2025 a \u00e9t\u00e9 le v\u00e9ritable tournant. Pouvoir rencontrer l\u2019\u00e9quipe dirigeante en face \u00e0 face nous a permis de comprendre pleinement leur vision et de concr\u00e9tiser un projet qui se construisait depuis plusieurs ann\u00e9es. \u00bb<\/p>\n\n\n\n<p>\u2014 \u00c9quipe ViaDirect<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le d\u00e9fi<\/strong><\/h2>\n\n\n\n<p>Avec des centaines de boutiques, restaurants et services, Salitre Plaza avait besoin d\u2019une solution capable de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faciliter l\u2019orientation dans le centre commercial<\/li>\n\n\n\n<li>Am\u00e9liorer l\u2019acc\u00e8s \u00e0 l\u2019information pour les visiteurs<\/li>\n\n\n\n<li>Moderniser l\u2019exp\u00e9rience digitale<\/li>\n\n\n\n<li>G\u00e9rer les promotions et contenus de mani\u00e8re autonome<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" data-id=\"25350\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/PISO-1-MARCAS-Modelo_page-0001-1-1024x791.jpg\" alt=\"\" class=\"wp-image-25350\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/PISO-1-MARCAS-Modelo_page-0001-1-1024x791.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/PISO-1-MARCAS-Modelo_page-0001-1-300x232.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/PISO-1-MARCAS-Modelo_page-0001-1-768x593.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/PISO-1-MARCAS-Modelo_page-0001-1-1536x1187.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/PISO-1-MARCAS-Modelo_page-0001-1.jpg 1650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" data-id=\"25347\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Comercio-Centros-comerciales-Compras2-1024x536.jpg\" alt=\"\" class=\"wp-image-25347\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Comercio-Centros-comerciales-Compras2-1024x536.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Comercio-Centros-comerciales-Compras2-300x157.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Comercio-Centros-comerciales-Compras2-768x402.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Comercio-Centros-comerciales-Compras2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La solution mise en place<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Orientation interactive en 3D<\/h3>\n\n\n\n<p>Le projet inclut un plan 3D enti\u00e8rement interactif avec navigation tactile et itin\u00e9raires en temps r\u00e9el. Les visiteurs peuvent visualiser des parcours dynamiques, acc\u00e9der \u00e0 des informations d\u00e9taill\u00e9es sur les boutiques et services, et explorer les points d\u2019int\u00e9r\u00eat gr\u00e2ce \u00e0 une exp\u00e9rience intuitive et immersive.<\/p>\n\n\n\n<p>Les fonctionnalit\u00e9s incluent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Itin\u00e9raires dynamiques en temps r\u00e9el<\/li>\n\n\n\n<li>Informations d\u00e9taill\u00e9es sur les destinations<\/li>\n\n\n\n<li>Logos et pictogrammes<\/li>\n\n\n\n<li>Interactions tactiles avanc\u00e9es<\/li>\n\n\n\n<li>Plus de 300 points d\u2019int\u00e9r\u00eat int\u00e9gr\u00e9s<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Recherche intelligente<\/h3>\n\n\n\n<p>Les visiteurs peuvent facilement trouver boutiques, restaurants, toilettes et services gr\u00e2ce \u00e0 plusieurs m\u00e9thodes de recherche :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ordre alphab\u00e9tique<\/li>\n\n\n\n<li>Cat\u00e9gories<\/li>\n\n\n\n<li>Recherches th\u00e9matiques<\/li>\n\n\n\n<li>Acc\u00e8s rapides aux services principaux<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/SALITRE-PLAZA.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">ViaDirect Mobile : l\u2019exp\u00e9rience se poursuit sur smartphone<\/h2>\n\n\n\n<p>Dans le cadre de la strat\u00e9gie de d\u00e9ploiement, ViaDirect Mobile a \u00e9t\u00e9 inclus durant la premi\u00e8re ann\u00e9e afin de faciliter l\u2019adoption de la solution et d\u2019\u00e9tendre l\u2019exp\u00e9rience au-del\u00e0 des bornes interactives.<\/p>\n\n\n\n<p>Gr\u00e2ce aux QR codes r\u00e9partis dans le centre commercial, les visiteurs peuvent acc\u00e9der directement depuis leur smartphone \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un plan 3D responsive<\/li>\n\n\n\n<li>Une navigation mobile avec guidage d\u2019itin\u00e9raire<\/li>\n\n\n\n<li>Une interface personnalis\u00e9e aux couleurs de Salitre Plaza<\/li>\n\n\n\n<li>Un acc\u00e8s complet aux points d\u2019int\u00e9r\u00eat du centre commercial<\/li>\n<\/ul>\n\n\n\n<p>Cette approche omnicanale permet aux visiteurs de poursuivre leur parcours de mani\u00e8re fluide entre les environnements physique et digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Communication visuelle et gestion autonome des contenus<\/strong><\/h2>\n\n\n\n<p>La solution int\u00e8gre \u00e9galement un module de communication visuelle directement sur les \u00e9crans des bornes, permettant d\u2019afficher promotions, campagnes et messages dynamiques en temps r\u00e9el.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25359\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/homepage-1024x576.png\" alt=\"\" class=\"wp-image-25359\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/homepage-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/homepage-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/homepage-768x432.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/homepage-1536x864.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/homepage.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25353\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/sotres-by-category-1024x576.png\" alt=\"\" class=\"wp-image-25353\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/sotres-by-category-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/sotres-by-category-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/sotres-by-category-768x432.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/sotres-by-category-1536x864.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/sotres-by-category.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25355\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/itinereary-1024x576.png\" alt=\"\" class=\"wp-image-25355\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/itinereary-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/itinereary-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/itinereary-768x432.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/itinereary-1536x864.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/itinereary.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Pour les \u00e9quipes internes, ViaDirect a mis en place un CMS d\u00e9di\u00e9 permettant de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mettre \u00e0 jour les contenus et destinations<\/li>\n\n\n\n<li>G\u00e9rer les promotions et campagnes<\/li>\n\n\n\n<li>Modifier les informations des boutiques<\/li>\n\n\n\n<li>Consulter les statistiques et rapports d\u2019utilisation<\/li>\n\n\n\n<li>Administrer le syst\u00e8me de mani\u00e8re autonome<\/li>\n<\/ul>\n\n\n\n<p>L\u2019int\u00e9gration avec Google Analytics fournit \u00e9galement des tableaux de bord exportables permettant d\u2019analyser le comportement des visiteurs et d\u2019optimiser continuellement l\u2019exp\u00e9rience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une solution pens\u00e9e pour \u00e9voluer<\/strong><\/h2>\n\n\n\n<p>Au-del\u00e0 du d\u00e9ploiement, <a href=\"https:\/\/www.viadirect.com?utm_source=chatgpt.com\">ViaDirect<\/a> assurera un support continu, une maintenance pr\u00e9ventive et des mises \u00e0 jour illimit\u00e9es du plan et des contenus afin de garantir une exp\u00e9rience toujours actualis\u00e9e.<\/p>\n\n\n\n<p>Avec ce projet, Salitre Plaza franchit une nouvelle \u00e9tape vers une exp\u00e9rience visiteur plus moderne, intuitive et connect\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Vous souhaitez moderniser l\u2019orientation des visiteurs dans votre centre commercial ?<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"http:\/\/www.viadirect.com\/fr\/contact\/\">Parlons de votre projet !<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salitre Plaza modernise l\u2019exp\u00e9rience de ses visiteurs gr\u00e2ce \u00e0 la mise en place de la solution d\u2019orientation digitale de ViaDirect. Le projet int\u00e8gre des bornes interactives, une navigation 3D en temps r\u00e9el et un acc\u00e8s mobile via QR codes, offrant une exp\u00e9rience plus intuitive, connect\u00e9e et fluide au sein de l\u2019un des centres commerciaux les plus embl\u00e9matiques de Bogot\u00e1.<\/p>\n","protected":false},"author":3,"featured_media":25366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[136,330,243,120,207,417,133,206,449],"class_list":{"0":"post-25370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-bornes-interactives","10":"tag-centre-commercial-2","11":"tag-colombie","12":"tag-geolocalisation-interieur","13":"tag-orientation-digitale","14":"tag-orientation-indoor","15":"tag-satisfaction-client","16":"tag-viadirect-mobile-2","17":"tag-wayfinding-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salitre Plaza am\u00e9liore la navigation en centre commercial<\/title>\n<meta name=\"description\" content=\"Salitre Plaza 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