{"id":25446,"date":"2026-06-05T21:44:15","date_gmt":"2026-06-05T21:44:15","guid":{"rendered":"https:\/\/viadirect.com\/?p=25446"},"modified":"2026-06-05T21:50:57","modified_gmt":"2026-06-05T21:50:57","slug":"navigation-intelligente-pour-une-meilleure-experience-visiteur-aux-4-temps","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/navigation-intelligente-pour-une-meilleure-experience-visiteur-aux-4-temps\/","title":{"rendered":"Smarter navigation for better visitor experiences at Les 4 Temps"},"content":{"rendered":"\n

Situ\u00e9 au c\u0153ur de La D\u00e9fense, Westfield Les 4 Temps<\/a>\u00a0est l\u2019une des plus grandes destinations commerciales et mixtes de la r\u00e9gion parisienne. Chaque ann\u00e9e, le centre accueille des millions de visiteurs venus faire du shopping, se restaurer ou profiter de ses espaces de loisirs.<\/p>\n\n\n\n

Dans le cadre de sa strat\u00e9gie de transformation digitale,\u00a0Unibail-Rodamco-Westfield (URW)<\/a>\u00a0continue d\u2019investir dans des technologies innovantes visant \u00e0 am\u00e9liorer l\u2019exp\u00e9rience visiteur. Ainsi, ViaDirect a d\u00e9ploy\u00e9 quatre bornes interactives VDMapWall personnalis\u00e9es au sein des 4 Temps. Chaque borne est \u00e9quip\u00e9e d\u2019une tablette de contr\u00f4le d\u00e9di\u00e9e de 10 pouces, offrant une exp\u00e9rience d\u2019orientation simple et intuitive.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une orientation digitale simple et intuitive<\/h2>\n\n\n\n

Gr\u00e2ce \u00e0 la solution VDMapWall de ViaDirect, les visiteurs peuvent consulter facilement un plan interactif du centre. Ils localisent rapidement les boutiques, restaurants, services et autres points d\u2019int\u00e9r\u00eat.<\/p>\n\n\n\n

De plus, la conception \u00e0 double \u00e9cran permet d\u2019afficher simultan\u00e9ment le plan interactif et l\u2019annuaire complet des enseignes. Les visiteurs b\u00e9n\u00e9ficient ainsi d\u2019une recherche plus fluide et plus efficace.<\/p>\n\n\n\n

L\u2019interface permet notamment de :<\/p>\n\n\n\n

\ud83d\udd0e Rechercher rapidement et intuitivement n\u2019importe quelle boutique ou service<\/p>\n\n\n\n

\ud83d\udccd Obtenir un itin\u00e9raire clair vers n\u2019importe quelle destination du centre<\/p>\n\n\n\n

\ud83d\udce2 Consulter les actualit\u00e9s, \u00e9v\u00e9nements et promotions du centre et de ses enseignes<\/p>\n\n\n\n

\ud83d\udc46\ud83c\udffd Naviguer facilement gr\u00e2ce \u00e0 la tablette de contr\u00f4le d\u00e9di\u00e9e de 10 pouces<\/p>\n\n\n\n

Ainsi, les visiteurs trouvent plus rapidement ce qu\u2019ils recherchent et peuvent profiter pleinement de leur visite.<\/p>\n\n\n\n

Une solution enti\u00e8rement personnalis\u00e9e aux standards de la marque URW<\/h2>\n\n\n\n

Chaque borne a \u00e9t\u00e9 con\u00e7ue sur mesure afin de refl\u00e9ter l\u2019identit\u00e9 visuelle d\u2019URW. De plus, chaque finition a \u00e9t\u00e9 valid\u00e9e \u00e0 travers un processus d\u2019approbation d\u00e9di\u00e9 afin de garantir une parfaite coh\u00e9rence avec l\u2019image du centre.<\/p>\n\n\n\n

Les bornes s\u2019int\u00e8grent harmonieusement dans leur environnement. Elles restent toutefois parfaitement identifiables comme points d\u2019information et d\u2019orientation pour les visiteurs.<\/p>\n\n\n\n

Par ailleurs, la plateforme de gestion \u00e0 distance VDBox garantit une disponibilit\u00e9 continue du syst\u00e8me. Elle permet aux \u00e9quipes ViaDirect de surveiller, mettre \u00e0 jour et maintenir les bornes \u00e0 distance. De nombreuses interventions peuvent ainsi \u00eatre r\u00e9alis\u00e9es sans d\u00e9placement sur site.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une collaboration durable avec URW<\/h2>\n\n\n\n

L\u2019installation r\u00e9alis\u00e9e aux 4 Temps s\u2019inscrit dans le cadre d\u2019un partenariat de longue date entre ViaDirect et URW.<\/p>\n\n\n\n

Ensemble, nous avons d\u00e9ploy\u00e9 des solutions d\u2019orientation sur mesure dans plusieurs destinations embl\u00e9matiques du groupe. Ces installations aident chaque ann\u00e9e des millions de visiteurs \u00e0 se d\u00e9placer facilement dans des environnements complexes.<\/p>\n\n\n\n

Autres destinations URW \u00e9quip\u00e9es des solutions ViaDirect<\/p>\n\n\n\n

\n
\n

Forum des Halles<\/a><\/h4>\n<\/div>\n\n\n\n
\n

\u00dcberseequartier<\/a><\/h4>\n<\/div>\n\n\n\n
\n

La Part-Dieu<\/a><\/h4>\n<\/div>\n\n\n\n
\n

Euralille<\/a><\/h4>\n<\/div>\n<\/div>\n\n\n\n

Une exp\u00e9rience visiteur am\u00e9lior\u00e9e<\/h2>\n\n\n\n

Gr\u00e2ce \u00e0 cette installation, Les 4 Temps renforce encore davantage son dispositif d\u2019orientation digitale. Les visiteurs b\u00e9n\u00e9ficient d\u00e9sormais d\u2019un acc\u00e8s fiable \u00e0 des outils de navigation aux points strat\u00e9giques du centre.<\/p>\n\n\n\n

En outre, les quatre bornes interactives fournissent des informations actualis\u00e9es \u00e0 tout moment. Les visiteurs peuvent ainsi s\u2019orienter plus facilement et profiter pleinement de leur exp\u00e9rience.<\/p>\n\n\n\n

Vous souhaitez am\u00e9liorer l\u2019orientation au sein de votre \u00e9tablissement ?<\/h2>\n\n\n\n

Notre \u00e9quipe vous accompagne dans la d\u00e9finition de votre strat\u00e9gie d\u2019orientation, le d\u00e9ploiement de bornes interactives et la mise en place de solutions de signal\u00e9tique digitale.<\/p>\n\n\n\n

\n
Contactez-nous d\u00e8s aujourd\u2019hui \u2197<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Westfield Les 4 Temps, l\u2019une des plus grandes destinations commerciales de la r\u00e9gion parisienne, a enrichi l\u2019exp\u00e9rience de ses visiteurs gr\u00e2ce \u00e0 l\u2019installation de quatre bornes interactives ViaDirect con\u00e7ues sur mesure. \u00c9quip\u00e9es de plans interactifs intuitifs, d\u2019un moteur de recherche des enseignes, d\u2019itin\u00e9raires guid\u00e9s et d\u2019informations en temps r\u00e9el, ces solutions d\u2019orientation permettent \u00e0 des millions de visiteurs de se d\u00e9placer facilement dans le centre tout en soutenant la strat\u00e9gie de transformation digitale d\u2019URW.<\/p>\n","protected":false},"author":3,"featured_media":25443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[136,330,434,118,120,207,117,133,416],"class_list":{"0":"post-25446","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-bornes-interactives","10":"tag-centre-commercial-2","11":"tag-experience-utilisateur","12":"tag-france-3","13":"tag-geolocalisation-interieur","14":"tag-orientation-digitale","15":"tag-paris-3","16":"tag-satisfaction-client","17":"tag-urw-3"},"acf":[],"yoast_head":"\nLes 4 Temps am\u00e9liore l\u2019orientation des visiteurs<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les plans interactifs, le guidage d\u2019itin\u00e9raire et la recherche intuitive am\u00e9liorent l\u2019exp\u00e9rience visiteur 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