{"id":25506,"date":"2026-06-09T21:49:56","date_gmt":"2026-06-09T21:49:56","guid":{"rendered":"https:\/\/viadirect.com\/?p=25506"},"modified":"2026-06-09T22:02:54","modified_gmt":"2026-06-09T22:02:54","slug":"oparinor-solution-orientation-digitale-viadirect-france","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/oparinor-solution-orientation-digitale-viadirect-france\/","title":{"rendered":"O’Parinor : Plus de 10 ans \u00e0 guider des millions de visiteurs avec ViaDirect"},"content":{"rendered":"\n

Depuis 2014, O’Parinor s\u2019appuie sur la solution d\u2019orientation digitale de ViaDirect d\u00e9ploy\u00e9e sur ses 9 bornes interactives. Plus d\u2019une d\u00e9cennie de collaboration illustre parfaitement comment une solution d\u2019orientation performante peut devenir un v\u00e9ritable atout strat\u00e9gique pour un centre commercial.<\/p>\n\n\n\n

O’Parinor, une destination incontournable de la r\u00e9gion parisienne<\/strong><\/h2>\n\n\n\n

G\u00e9r\u00e9 par Hammerson<\/a>, O’Parinor est un centre commercial r\u00e9gional situ\u00e9 \u00e0 Aulnay-sous-Bois, au nord-est de Paris. Depuis son ouverture en ao\u00fbt 1974, il n\u2019a cess\u00e9 de se d\u00e9velopper. Aujourd\u2019hui, il propose 90 000 m\u00b2 de surface commerciale et accueille pr\u00e8s de 12 millions de visiteurs chaque ann\u00e9e.<\/p>\n\n\n\n

Le centre r\u00e9unit plus de 210 enseignes. On y trouve des boutiques, des restaurants et des espaces de restauration rapide. De plus, les visiteurs b\u00e9n\u00e9ficient d\u2019un hypermarch\u00e9 Carrefour, d\u2019un complexe cin\u00e9matographique de 14 salles et de vastes espaces de stationnement.<\/p>\n\n\n\n

Une solution active en constante \u00e9volution<\/strong><\/h2>\n\n\n\n
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O’Parinor a d\u00e9ploy\u00e9 la solution ViaDirect d\u00e8s 2014 \u00e0 travers des bornes con\u00e7ues sur mesure. Depuis lors, le centre poursuit ses investissements pour am\u00e9liorer l\u2019exp\u00e9rience visiteur.<\/p>\n\n\n\n

Plus r\u00e9cemment, il a choisi de moderniser son syst\u00e8me en adoptant la derni\u00e8re version du logiciel ViaDirect V4. Ainsi, il b\u00e9n\u00e9ficie des derni\u00e8res innovations en mati\u00e8re d\u2019orientation digitale.<\/p>\n\n\n\n

La nouvelle interface propose un design de plan plus moderne. Les noms des enseignes sont d\u00e9sormais int\u00e9gr\u00e9s directement sur les blocs du plan. Par cons\u00e9quent, l\u2019orientation devient plus claire et plus intuitive. Les visiteurs trouvent ainsi leur destination plus rapidement.<\/p>\n\n\n\n

Par ailleurs, les 9 bornes interactives sont strat\u00e9giquement r\u00e9parties sur les deux niveaux du centre. Cette implantation garantit une visibilit\u00e9 optimale et une couverture homog\u00e8ne de l\u2019ensemble du parcours visiteur.<\/p>\n\n\n\n

Les principales fonctionnalit\u00e9s de la version V4<\/strong><\/h2>\n\n\n\n

Le logiciel ViaDirect V4 install\u00e9 chez O’Parinor offre un ensemble complet d\u2019outils con\u00e7us pour am\u00e9liorer l\u2019exp\u00e9rience visiteur tout en renfor\u00e7ant la communication commerciale du centre.<\/p>\n\n\n\n

Navigation et accessibilit\u00e9<\/strong><\/h3>\n\n\n\n

Les visiteurs peuvent consulter un plan interactif 3D couvrant les deux niveaux du centre, rechercher un itin\u00e9raire \u00e9tape par \u00e9tape et afficher des parcours accessibles aux personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR).<\/p>\n\n\n\n

Ils peuvent \u00e9galement zoomer, d\u00e9zoomer, faire pivoter le plan et utiliser l\u2019interface en fran\u00e7ais ou en anglais.<\/p>\n\n\n\n

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\u00c9v\u00e9nements et promotions <\/strong><\/h3>\n\n\n\n

Le syst\u00e8me met activement en avant les offres et promotions en cours, transformant les bornes en un v\u00e9ritable canal de communication promotionnelle en temps r\u00e9el.<\/p>\n\n\n\n

Cette fonctionnalit\u00e9 permet \u00e0 O’Parinor de valoriser ses enseignes et de renforcer ses programmes de fid\u00e9lisation directement depuis les points d\u2019orientation.<\/p>\n\n\n\n

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Transports et services pratiques<\/strong><\/h3>\n\n\n\n

Un bouton d\u2019acc\u00e8s rapide aux services permet aux visiteurs de localiser facilement les distributeurs automatiques, sanitaires, points d\u2019accueil et autres services du centre.<\/p>\n\n\n\n

L\u2019int\u00e9gration des informations de transport facilite \u00e9galement les d\u00e9placements \u00e0 l\u2019arriv\u00e9e comme au d\u00e9part, r\u00e9pondant aux besoins des visiteurs venant de toute la r\u00e9gion parisienne.<\/p>\n\n\n\n

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Recherche d\u2019enseignes<\/strong><\/h3>\n\n\n\n

Les visiteurs peuvent rechercher les enseignes par cat\u00e9gorie ou par ordre alphab\u00e9tique afin de trouver rapidement le magasin, le restaurant ou le service souhait\u00e9.<\/p>\n\n\n\n

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Un partenariat durable fond\u00e9 sur la confiance<\/strong><\/h2>\n\n\n\n

Le fait qu\u2019O’Parinor travaille avec ViaDirect depuis plus de dix ans n\u2019est pas le fruit du hasard. La possibilit\u00e9 de faire \u00e9voluer la solution sans remplacer l\u2019infrastructure existante permet aux centres commerciaux d\u2019optimiser leur investissement tout en s\u2019adaptant aux nouvelles attentes des visiteurs.<\/p>\n\n\n\n

Aujourd\u2019hui, ViaDirect \u00e9quipe des centres commerciaux \u00e0 travers toute l\u2019Europe avec des solutions d\u2019orientation digitale sur mesure. Ces solutions permettent de valoriser l\u2019offre commerciale, d\u2019am\u00e9liorer la navigation et d\u2019enrichir l\u2019exp\u00e9rience de chaque visite.<\/p>\n\n\n\n

Vous souhaitez transformer l\u2019exp\u00e9rience d\u2019orientation dans votre centre commercial ?<\/h2>\n\n\n\n
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Contactez-nous \u2197<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Plus d\u2019une d\u00e9cennie apr\u00e8s avoir d\u00e9ploy\u00e9 la solution d\u2019orientation digitale de ViaDirect, O’Parinor a choisi de moderniser son syst\u00e8me avec la derni\u00e8re version du logiciel, d\u00e9montrant ainsi la valeur \u00e0 long terme et l\u2019\u00e9volutivit\u00e9 de la plateforme.<\/p>\n","protected":false},"author":3,"featured_media":25499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[136,330,118,207,117,133,1135,317],"class_list":{"0":"post-25506","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-bornes-interactives","10":"tag-centre-commercial-2","11":"tag-france-3","12":"tag-orientation-digitale","13":"tag-paris-3","14":"tag-satisfaction-client","15":"tag-software-interactif","16":"tag-viadirect-2"},"acf":[],"yoast_head":"\nO'Parinor modernise sa solution d\u2019orientation digitale<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment O'Parinor a mis \u00e0 niveau sa solution d\u2019orientation digitale avec des bornes interactives qui optimisent la navigation.\" \/>\n<meta name=\"robots\" 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