{"id":25549,"date":"2026-06-11T17:30:28","date_gmt":"2026-06-11T17:30:28","guid":{"rendered":"https:\/\/viadirect.com\/?p=25549"},"modified":"2026-06-17T15:11:09","modified_gmt":"2026-06-17T15:11:09","slug":"aeroport-venise-marco-polo-solution-wayfinding-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/aeroport-venise-marco-polo-solution-wayfinding-viadirect\/","title":{"rendered":"L\u2019A\u00e9roport de Venise Marco Polo modernise l\u2019exp\u00e9rience passager gr\u00e2ce \u00e0 une orientation digitale en temps r\u00e9el"},"content":{"rendered":"\n

L\u2019A\u00e9roport de Venise Marco Polo est l\u2019une des principales portes d\u2019entr\u00e9e internationales d\u2019Italie, accueillant chaque ann\u00e9e des millions de voyageurs. Dans une destination aussi embl\u00e9matique que Venise, la premi\u00e8re impression commence d\u00e8s l\u2019entr\u00e9e dans le terminal.<\/p>\n\n\n\n

Pour Gruppo SAVE<\/a>, qui exploite les a\u00e9roports de Venise Marco Polo, Tr\u00e9vise et V\u00e9rone, l\u2019objectif \u00e9tait clair : offrir une exp\u00e9rience d\u2019orientation aussi intuitive et accueillante que la ville elle-m\u00eame.<\/p>\n\n\n\n

Les Jeux Olympiques d\u2019Hiver Milano Cortina 2026 ont acc\u00e9l\u00e9r\u00e9 ce projet. Face \u00e0 l\u2019augmentation attendue du trafic international dans le nord de l\u2019Italie, le Gruppo SAVE a choisi de moderniser l\u2019exp\u00e9rience de navigation de l\u2019a\u00e9roport bien avant la c\u00e9r\u00e9monie d\u2019ouverture<\/p>\n\n\n\n

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\u00ab Un a\u00e9roport intelligent ne se contente pas de conduire les passagers jusqu\u2019\u00e0 leur porte d\u2019embarquement. Il anticipe leurs besoins, r\u00e9duit leur stress et transforme le temps de transit en une exp\u00e9rience fluide \u00bb<\/p>\n<\/blockquote>\n\n\n\n

Un d\u00e9ploiement con\u00e7u autour du parcours passager<\/strong><\/h2>\n\n\n\n


ViaDirect a install\u00e9 quatre bornes interactives Gazelle 43″ dans l\u2019ensemble du terminal. Deux bornes sont situ\u00e9es dans la zone des arriv\u00e9es, tandis que les deux autres accompagnent les voyageurs dans le hall des d\u00e9parts.<\/p>\n\n\n\n

Chaque borne associe le plan interactif 3D de ViaDirect \u00e0 des flux d\u2019informations en temps r\u00e9el. Les passagers b\u00e9n\u00e9ficient ainsi d\u2019une orientation pr\u00e9cise et d\u2019informations actualis\u00e9es au sein d\u2019une interface unique.<\/p>\n\n\n\n

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4<\/strong><\/h3>\n\n\n\n

Bornes interactives <\/em><\/p>\n\n\n\n

Gazelle 43″<\/em><\/p>\n<\/div>\n\n\n\n

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280<\/strong><\/p>\n\n\n\n

Destinations cartographi\u00e9es<\/em><\/p>\n<\/div>\n\n\n\n

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2<\/strong><\/h3>\n\n\n\n

Zones terminales couvertes<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

La solution accompagne les voyageurs tout au long de leur parcours. Ils peuvent localiser rapidement les comptoirs d\u2019enregistrement, les portes d\u2019embarquement, les contr\u00f4les de s\u00e9curit\u00e9, les postes de contr\u00f4le des passeports, les espaces fumeurs, les bornes de paiement des parkings, les restaurants et les commerces.<\/p>\n\n\n\n

De plus, la plateforme g\u00e8re la navigation entre les zones publiques et les zones sous douane au sein d\u2019une exp\u00e9rience cartographique unifi\u00e9e. Cette approche simplifie les d\u00e9placements complexes et r\u00e9duit le stress des passagers.<\/p>\n\n\n\n

Trois API en temps r\u00e9el, une seule exp\u00e9rience fluide<\/strong><\/h2>\n\n\n\n


Ce qui distingue ce projet est la profondeur de son int\u00e9gration de donn\u00e9es en temps r\u00e9el. Au lieu de s\u2019appuyer sur des informations statiques, les bornes re\u00e7oivent des mises \u00e0 jour en direct gr\u00e2ce \u00e0 trois connexions API d\u00e9di\u00e9es.<\/p>\n\n\n\n

Les passagers disposent ainsi d\u2019informations fiables au moment o\u00f9 ils en ont le plus besoin.<\/p>\n\n\n\n

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API d\u2019informations de vol<\/strong><\/h4>\n\n\n\n

La plateforme se connecte directement aux donn\u00e9es de vol en temps r\u00e9el via une int\u00e9gration SOAP. Les passagers peuvent rechercher un vol par num\u00e9ro ou consulter les tableaux complets des arriv\u00e9es et des d\u00e9parts.<\/p>\n<\/div>\n\n\n\n

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Accessibilit\u00e9 pour les personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR)<\/strong><\/h4>\n\n\n\n

ViaDirect a con\u00e7u les bornes pour r\u00e9pondre aux besoins des passagers \u00e0 mobilit\u00e9 r\u00e9duite, notamment les cat\u00e9gories WCHR, WCHS et WCHC. <\/p>\n<\/div>\n\n\n\n

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Plan interactif 3D<\/strong><\/h4>\n\n\n\n

Les utilisateurs peuvent zoomer, faire pivoter le plan, changer d\u2019\u00e9tage et suivre un itin\u00e9raire guid\u00e9 gr\u00e2ce \u00e0 une interface enti\u00e8rement multitouch. La navigation dans les grands espaces du terminal devient ainsi plus simple et plus intuitive.<\/p>\n<\/div>\n\n\n\n

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Analyse d\u2019utilisation<\/strong><\/h4>\n\n\n\n

La solution fournit \u00e9galement des indicateurs d\u00e9taill\u00e9s gr\u00e2ce \u00e0 Google Analytics et Google Data Studio. Les \u00e9quipes de l\u2019a\u00e9roport peuvent ainsi mieux comprendre le comportement des voyageurs et am\u00e9liorer continuellement leur exp\u00e9rience.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Une exp\u00e9rience multicanale : borne, mobile et web<\/strong><\/h2>\n\n\n\n

Le projet va bien au-del\u00e0 des bornes interactives.<\/p>\n\n\n\n

ViaDirect Mobile permet aux passagers d\u2019acc\u00e9der directement au plan interactif 3D de l\u2019a\u00e9roport depuis leur smartphone. En scannant un QR code, ils peuvent s\u2019orienter dans le terminal avant m\u00eame leur arriv\u00e9e ou pendant leur d\u00e9placement.<\/p>\n\n\n\n

Afin de maximiser l\u2019adoption de la solution, l\u2019a\u00e9roport a donn\u00e9 la priorit\u00e9 \u00e0 la version mobile. Cette strat\u00e9gie a permis d\u2019installer les QR codes dans tout le terminal avant la mise en service des bornes.<\/p>\n\n\n\n

Parall\u00e8lement, ViaDirect Web int\u00e8gre la m\u00eame exp\u00e9rience cartographique au site internet de l\u2019a\u00e9roport gr\u00e2ce \u00e0 un iframe. Les visiteurs peuvent ainsi pr\u00e9parer leur parcours avant leur voyage.<\/p>\n\n\n\n

L\u2019\u00e9quipe projet a livr\u00e9 cette solution en amont afin de laisser suffisamment de temps aux \u00e9quipes digitales pour finaliser l\u2019int\u00e9gration avant la mise en service pr\u00e9vue en janvier 2026.<\/p>\n\n\n\n

Un mat\u00e9riel con\u00e7u pour les environnements a\u00e9roportuaires<\/strong><\/h2>\n\n\n\n

Chaque borne repose sur le design Gazelle de ViaDirect, un totem interactif paysage de 43 pouces dot\u00e9 d\u2019un indicateur lumineux r\u00e9tro\u00e9clair\u00e9. L\u2019a\u00e9roport a \u00e9galement s\u00e9lectionn\u00e9 une finition RAL personnalis\u00e9e en accord avec son identit\u00e9 visuelle.<\/p>\n\n\n\n

L\u2019\u00e9cran tactile Samsung Full HD 43 pouces fonctionne en continu, 24 heures sur 24 et 365 jours par an. Les passagers disposent ainsi d\u2019une assistance permanente, quelle que soit l\u2019heure de leur vol.<\/p>\n\n\n\n

La plateforme de supervision VDBox de ViaDirect facilite l\u2019exploitation quotidienne. Les \u00e9quipes peuvent g\u00e9rer \u00e0 distance les \u00e9crans, les mises \u00e0 jour logicielles et les param\u00e8tres r\u00e9seau sans intervention sur site.<\/p>\n\n\n\n

Pendant ce temps, les \u00e9quipes techniques de l\u2019a\u00e9roport assurent la maintenance courante, tandis que ViaDirect fournit un accompagnement et une assistance \u00e0 distance pendant toute la dur\u00e9e du contrat.<\/p>\n\n\n\n

Le syst\u00e8me de gestion de contenu permet \u00e9galement aux \u00e9quipes de l\u2019a\u00e9roport de mettre \u00e0 jour en temps r\u00e9el les points d\u2019int\u00e9r\u00eat, les promotions et les informations destin\u00e9es aux passagers.<\/p>\n\n\n\n

Par ailleurs, ViaDirect traite toutes les demandes de support sous 48 heures afin de garantir des informations toujours \u00e0 jour.<\/p>\n\n\n\n

Pr\u00eat \u00e0 transformer l\u2019exp\u00e9rience de vos passagers ?<\/strong><\/h2>\n\n\n\n

D\u00e9couvrez comment les solutions d\u2019orientation digitale de ViaDirect peuvent aider votre A\u00e9roport \u00e0 am\u00e9liorer la navigation, l\u2019accessibilit\u00e9 et la satisfaction des voyageurs<\/p>\n\n\n\n

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Contactez nous \u2197<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Lorsque l\u2019A\u00e9roport de Venise Marco Polo se pr\u00e9pare \u00e0 accueillir l\u2019augmentation du trafic passagers attendue \u00e0 l\u2019occasion des Jeux Olympiques d\u2019Hiver Milano Cortina 2026, le Gruppo SAVE a choisi ViaDirect pour d\u00e9ployer un \u00e9cosyst\u00e8me complet d\u2019orientation digitale. Associant bornes interactives, navigation mobile, cartographie web et informations de vol en temps r\u00e9el, cette solution permet aux voyageurs de s\u2019orienter facilement dans l\u2019a\u00e9roport tout en offrant une exp\u00e9rience passager plus accessible, fluide et connect\u00e9e.<\/p>\n","protected":false},"author":3,"featured_media":25547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80,79],"tags":[343,319,136,312,120,316,270,207,133,230,206,144],"class_list":{"0":"post-25549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aeroports","8":"category-etude","9":"tag-accessibilite","10":"tag-aeroports","11":"tag-bornes-interactives","12":"tag-experience-passager","13":"tag-geolocalisation-interieur","14":"tag-innovation-aeroportuaire","15":"tag-map-mobile","16":"tag-orientation-digitale","17":"tag-satisfaction-client","18":"tag-solutions-technologiques-pour-aeroports","19":"tag-viadirect-mobile-2","20":"tag-viadirect-web"},"acf":[],"yoast_head":"\nL\u2019A\u00e9roport de Venise Marco Polo am\u00e9liore l\u2019orientation<\/title>\n<meta name=\"description\" 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