{"id":25737,"date":"2026-07-10T20:59:21","date_gmt":"2026-07-10T20:59:21","guid":{"rendered":"https:\/\/viadirect.com\/?p=25737"},"modified":"2026-07-10T21:17:27","modified_gmt":"2026-07-10T21:17:27","slug":"parque-la-colina-wayfinding-digital-signage-bogota","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/parque-la-colina-wayfinding-digital-signage-bogota\/","title":{"rendered":"Comment ViaDirect a transform\u00e9 l&rsquo;exp\u00e9rience des visiteurs de Parque La Colina \u00e0 Bogot\u00e1"},"content":{"rendered":"\n<p>Guider des millions de visiteurs dans un centre commercial de plus de 62\u202f500 m\u00b2 tout en les informant en temps r\u00e9el des promotions : tel \u00e9tait le d\u00e9fi lanc\u00e9 par Parque Arauco, l&rsquo;un des plus grands groupes de centres commerciaux d&rsquo;Am\u00e9rique latine. La r\u00e9ponse a pris la forme d&rsquo;une installation hybride associant wayfinding interactif et affichage dynamique, aujourd&rsquo;hui devenue une r\u00e9f\u00e9rence en Colombie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le d\u00e9fi : orienter et communiquer dans un m\u00eame espace<\/h2>\n\n\n\n<p>Parque Arauco est le troisi\u00e8me plus grand exploitant de centres commerciaux du Chili et un leader du march\u00e9 au P\u00e9rou et en Colombie. En 2016, le groupe a inaugur\u00e9 Parque La Colina \u00e0 Bogot\u00e1, l&rsquo;un des plus grands centres commerciaux de la capitale colombienne, dont l&rsquo;aire m\u00e9tropolitaine compte plus de 7 millions d&rsquo;habitants.<\/p>\n\n\n\n<p>Le centre ne se limite pas \u00e0 une offre commerciale : il comprend un espace de restauration avec concerts le week-end, un parc ext\u00e9rieur de 13\u202f263 m\u00b2 d\u00e9di\u00e9 aux familles ainsi qu&rsquo;un complexe Cinemark avec salles 3D. Compte tenu de sa taille et de la diversit\u00e9 de son offre, une signal\u00e9tique traditionnelle ne suffisait plus. Parque Arauco recherchait une solution capable d&rsquo;orienter les visiteurs tout en diffusant des promotions et des offres de mani\u00e8re dynamique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La solution : wayfinding interactif et affichage dynamique int\u00e9gr\u00e9s<\/h2>\n\n\n\n<p>Parque Arauco a confi\u00e9 \u00e0 ViaDirect la conception et le d\u00e9ploiement d&rsquo;une solution num\u00e9rique r\u00e9pondant \u00e0 ces deux besoins. Le r\u00e9sultat : des bornes double face combinant orientation interactive et contenu commercial sur un m\u00eame mobilier. Pour la partie affichage dynamique, ViaDirect s&rsquo;est appuy\u00e9 sur Telelogos et sa plateforme Media4Display.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"25722\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/Borne-Parque-La-Colina-2-768x1024.png\" alt=\"\" class=\"wp-image-25722\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/Borne-Parque-La-Colina-2-768x1024.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/Borne-Parque-La-Colina-2-225x300.png 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/Borne-Parque-La-Colina-2.png 960w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><strong>Face A<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"511\" height=\"675\" data-id=\"25725\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/dir-parque-la-colina-.jpg\" alt=\"\" class=\"wp-image-25725\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/dir-parque-la-colina-.jpg 511w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/dir-parque-la-colina--227x300.jpg 227w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><figcaption class=\"wp-element-caption\"><strong>Face <\/strong>B<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab Media4Display est une solution professionnelle qui permet de g\u00e9rer les contenus \u00e0 distance gr\u00e2ce \u00e0 une plateforme personnalisable selon les diff\u00e9rents profils d&rsquo;utilisateurs. Nous pouvons \u00e9galement surveiller les \u00e9crans de nos clients et d\u00e9tecter d&rsquo;\u00e9ventuels probl\u00e8mes de mani\u00e8re proactive gr\u00e2ce \u00e0 notre outil d&rsquo;administration des appareils. Media4Display et la solution de wayfinding de ViaDirect sont enti\u00e8rement int\u00e9gr\u00e9es et, ensemble, offrent la solution num\u00e9rique id\u00e9ale. \u00bb<\/p>\n<cite>Etienne, Sales Manager \u2013 ViaDirect<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"D\u00e9monstration de bornes d\u2019orientation et map mobile ViaDirect\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/UEvH_fL2qls?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">L&rsquo;installation en chiffres<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>17 bornes verticales \u00e9quip\u00e9es de deux \u00e9crans de 65 pouces chacune 34 \u00e9crans au total <\/li>\n\n\n\n<li>Une face \u00e9quip\u00e9e d&rsquo;un \u00e9cran tactile avec le logiciel de wayfinding interactif ViaDirect <\/li>\n\n\n\n<li>L&rsquo;autre face d\u00e9di\u00e9e \u00e0 la diffusion de contenus vid\u00e9o commerciaux g\u00e9r\u00e9s avec Media4Display <\/li>\n\n\n\n<li>2 des 17 bornes disposent de deux \u00e9crans tactiles (avant et arri\u00e8re), doublant ainsi les points d&rsquo;acc\u00e8s au logiciel de wayfinding<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que les visiteurs peuvent faire sur chaque borne<\/h2>\n\n\n\n<p>Le logiciel de wayfinding d\u00e9velopp\u00e9 sur mesure pour Parque La Colina permet de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consulter une carte interactive 3D des quatre niveaux du centre commercial<\/li>\n\n\n\n<li>Envoyer l&rsquo;itin\u00e9raire choisi sur son t\u00e9l\u00e9phone via un QR code<\/li>\n\n\n\n<li>Utiliser une interface accessible aux personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR), avec des itin\u00e9raires sans escaliers<\/li>\n\n\n\n<li>Effectuer une recherche g\u00e9n\u00e9rale gr\u00e2ce \u00e0 un clavier QWERTY tactile<\/li>\n\n\n\n<li>Rechercher les boutiques par cat\u00e9gorie ou par ordre alphab\u00e9tique<\/li>\n\n\n\n<li>Trouver les restaurants, de la restauration rapide aux \u00e9tablissements gastronomiques<\/li>\n\n\n\n<li>Localiser les services : parking, transports publics, infirmerie, salle d&rsquo;allaitement, distributeurs automatiques<\/li>\n\n\n\n<li>Consulter les horaires et s\u00e9ances du Cinemark en temps r\u00e9el<\/li>\n\n\n\n<li>Visualiser les offres et \u00e9v\u00e9nements en direct<\/li>\n\n\n\n<li>Acc\u00e9der \u00e0 des informations touristiques<\/li>\n\n\n\n<li>R\u00e9pondre \u00e0 une enqu\u00eate de satisfaction<\/li>\n\n\n\n<li>Utiliser l&rsquo;interface en espagnol ou en anglais<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Un projet port\u00e9 par trois partenaires sp\u00e9cialis\u00e9s<\/h2>\n\n\n\n<p>Cette installation est le fruit d&rsquo;une collaboration entre plusieurs sp\u00e9cialistes. <a href=\"https:\/\/gablecompany.com\/\">Gable<\/a>, expert en mobilier et mat\u00e9riel d&rsquo;affichage dynamique, a fourni les bornes. ViaDirect a pilot\u00e9 le d\u00e9ploiement sur site, d\u00e9velopp\u00e9 le logiciel de wayfinding personnalis\u00e9 pour Parque La Colina et assure aujourd&rsquo;hui la maintenance du logiciel comme du mat\u00e9riel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats : une exp\u00e9rience qui guide, informe et engage les visiteurs<\/h2>\n\n\n\n<p>Cette installation r\u00e9unit orientation et communication commerciale sur un point de contact unique, offrant des avantages concrets pour l&rsquo;exploitation du centre commercial :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une exp\u00e9rience visiteur optimis\u00e9e gr\u00e2ce \u00e0 la combinaison de l&rsquo;affichage dynamique et du wayfinding interactif sur une m\u00eame borne<\/li>\n\n\n\n<li>Une mise \u00e0 jour rapide des contenus via la plateforme de gestion \u00e0 distance Media4Display<\/li>\n\n\n\n<li>Une gestion distribu\u00e9e des contenus avec des droits d&rsquo;acc\u00e8s personnalisables selon les profils utilisateurs<\/li>\n\n\n\n<li>Un meilleur retour sur investissement publicitaire gr\u00e2ce \u00e0 une gestion centralis\u00e9e du DOOH (Digital Out-of-Home)<\/li>\n\n\n\n<li>Une supervision \u00e0 distance des 34 \u00e9crans gr\u00e2ce \u00e0 l&rsquo;outil d&rsquo;administration des appareils de Telelogos<\/li>\n<\/ul>\n\n\n\n<p>Quatre ans apr\u00e8s sa premi\u00e8re installation dans un centre commercial colombien, ce projet r\u00e9alis\u00e9 \u00e0 Parque La Colina a confirm\u00e9 ViaDirect comme partenaire technologique de r\u00e9f\u00e9rence pour les grands acteurs du retail en Colombie, d\u00e9montrant que le wayfinding et l&rsquo;affichage dynamique gagnent \u00e0 \u00eatre r\u00e9unis dans une solution unique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Vous recherchez une solution similaire pour votre centre commercial?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/fr\/contact\">Contactez notre \u00e9quipe \u2197<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>17 bornes, 34 \u00e9crans, une seule exp\u00e9rience : comment Parque La Colina associe wayfinding interactif et affichage dynamique pour guider, informer et divertir des millions de visiteurs chaque ann\u00e9e \u00e0 Bogot\u00e1.<\/p>\n","protected":false},"author":3,"featured_media":25730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[343,194,136,469,120,503,207,133,317],"class_list":{"0":"post-25737","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-accessibilite","10":"tag-amelioration-de-lexperience-visiteur","11":"tag-bornes-interactives","12":"tag-experience-visiteurs-2","13":"tag-geolocalisation-interieur","14":"tag-iframe","15":"tag-orientation-digitale","16":"tag-satisfaction-client","17":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wayfinding et affichage dynamique \u00e0 Parque La Colina, Bogota<\/title>\n<meta name=\"description\" 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