{"id":25938,"date":"2026-08-03T17:58:40","date_gmt":"2026-08-03T17:58:40","guid":{"rendered":"https:\/\/viadirect.com\/?p=25938"},"modified":"2026-08-03T18:12:47","modified_gmt":"2026-08-03T18:12:47","slug":"orientation-centre-commercial-gallerian-omnicanale","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/orientation-centre-commercial-gallerian-omnicanale\/","title":{"rendered":"Gallerian : un partenariat durable pour l\u2019orientation au c\u0153ur de Stockholm"},"content":{"rendered":"\n

Depuis 2018, Gallerian<\/a>, l’un des centres commerciaux les plus fr\u00e9quent\u00e9s de Stockholm, fait confiance \u00e0 ViaDirect pour am\u00e9liorer l’orientation de ses visiteurs. Avec pr\u00e8s de 30 000 m\u00b2<\/strong> et 86 boutiques<\/strong>, le centre accueille chaque jour des milliers de visiteurs. Propri\u00e9t\u00e9 d’AMF Fastigheter<\/a>, il a d\u00e9but\u00e9 son parcours de signal\u00e9tique num\u00e9rique avec quatre bornes interactives. Depuis, ce partenariat n’a cess\u00e9 d’\u00e9voluer gr\u00e2ce \u00e0 des mises \u00e0 niveau r\u00e9guli\u00e8res des \u00e9crans, garantissant une exp\u00e9rience de navigation rapide, fiable et moderne.<\/p>\n\n\n\n

Fort de ce succ\u00e8s, Gallerian est devenu l’un des premiers clients de ViaDirect \u00e0 adopter ViaDirect Mobile<\/strong>. Les visiteurs peuvent ainsi poursuivre leur parcours au-del\u00e0 des bornes interactives, sans n\u00e9cessiter d’investissement suppl\u00e9mentaire en mat\u00e9riel.<\/p>\n\n\n\n

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Une exp\u00e9rience d’orientation qui accompagne le visiteur<\/strong><\/h2>\n\n\n\n

Gallerian se distingue par une transition fluide entre les bornes interactives<\/strong> et la navigation mobile<\/strong>.<\/p>\n\n\n\n

Les visiteurs peuvent commencer \u00e0 pr\u00e9parer leur itin\u00e9raire sur l’une des quatre bornes. Il leur suffit ensuite de scanner le QR Code affich\u00e9 \u00e0 l’\u00e9cran pour retrouver instantan\u00e9ment le m\u00eame itin\u00e9raire sur leur smartphone. Plus besoin de m\u00e9moriser le trajet ni de prendre une photo du plan : l’itin\u00e9raire les accompagne tout au long de leur visite.<\/p>\n\n\n\n

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Les visiteurs peuvent \u00e9galement commencer directement depuis leur t\u00e9l\u00e9phone. Cinq QR Codes sont r\u00e9partis dans le centre commercial, sur les \u00e9crans de veille des bornes et sur des affiches d\u00e9di\u00e9es. Apr\u00e8s avoir scann\u00e9 un QR Code, ils acc\u00e8dent imm\u00e9diatement au plan interactif du centre. Ils peuvent rechercher des boutiques, des restaurants ou des services, puis obtenir un itin\u00e9raire personnalis\u00e9 en fonction du point o\u00f9 ils ont effectu\u00e9 le scan.<\/p>\n\n\n\n

Comme le syst\u00e8me repose sur des QR Codes plut\u00f4t que sur la g\u00e9olocalisation, aucune application mobile n’est n\u00e9cessaire. Le plan s’ouvre instantan\u00e9ment dans le navigateur web, sur n’importe quel smartphone et en plusieurs langues.<\/p>\n\n\n\n

Pourquoi la navigation mobile est essentielle dans les centres commerciaux<\/strong><\/h2>\n\n\n\n

Dans un centre commercial de la taille de Gallerian, une orientation efficace a un impact direct sur l’exp\u00e9rience des visiteurs. Lorsqu’ils trouvent rapidement une boutique ou un restaurant, ils consacrent davantage de temps au shopping qu’\u00e0 chercher leur chemin.<\/p>\n\n\n\n

De plus, l’association des bornes interactives et de la navigation mobile permet \u00e0 chacun de choisir le mode d’utilisation qui lui convient le mieux. Certains pr\u00e9f\u00e8rent utiliser une borne, tandis que d’autres poursuivent leur parcours directement sur leur t\u00e9l\u00e9phone. Dans tous les cas, l’exp\u00e9rience reste fluide, continue et intuitive.<\/p>\n\n\n\n

Par ailleurs, cette infrastructure bas\u00e9e sur les QR Codes fournit des donn\u00e9es analytiques pr\u00e9cieuses. Les \u00e9quipes du centre commercial obtiennent des informations sur les flux de visiteurs, les destinations les plus recherch\u00e9es et les comportements de navigation. Ces donn\u00e9es leur permettent d’optimiser leurs op\u00e9rations et d’am\u00e9liorer continuellement l’exp\u00e9rience client.<\/p>\n\n\n\n

Une solution d’orientation omnicanale compl\u00e8te<\/strong><\/h2>\n\n\n\n

Aujourd’hui, Gallerian propose une exp\u00e9rience d’orientation omnicanale<\/strong> compl\u00e8te.<\/p>\n\n\n\n

Les visiteurs peuvent pr\u00e9parer leur visite depuis chez eux gr\u00e2ce au plan interactif disponible sur le site web du centre commercial. Une fois sur place, ils peuvent utiliser une borne interactive ou poursuivre leur navigation sur leur smartphone en scannant un QR Code. Tout au long de leur visite, l’orientation reste simple, intuitive et toujours \u00e0 jour.<\/p>\n\n\n\n

Cette approche omnicanale garantit une exp\u00e9rience coh\u00e9rente, depuis la pr\u00e9paration de la visite jusqu’au parcours dans le centre commercial. Elle permet \u00e9galement \u00e0 Gallerian d’enrichir ses services num\u00e9riques sans remplacer son infrastructure existante.<\/p>\n\n\n\n

Pr\u00eat \u00e0 offrir la m\u00eame exp\u00e9rience fluide \u00e0 vos visiteurs ?<\/strong><\/strong><\/h2>\n\n\n\n
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Contactez notre \u00e9quipe d\u00e8s aujourd’hui \u2197<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez comment Gallerian, \u00e0 Stockholm, am\u00e9liore l’exp\u00e9rience de ses visiteurs depuis 2018 gr\u00e2ce \u00e0 la solution d’orientation omnicanale de ViaDirect. En combinant des bornes interactives, des plans mobiles accessibles depuis un navigateur et une navigation par QR Code, le centre commercial offre une orientation fluide, sans t\u00e9l\u00e9chargement d’application, permettant aux visiteurs de trouver facilement boutiques, restaurants et services.<\/p>\n","protected":false},"author":3,"featured_media":25918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[343,194,136,330,469,207,133,1146,317,206],"class_list":{"0":"post-25938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-accessibilite","10":"tag-amelioration-de-lexperience-visiteur","11":"tag-bornes-interactives","12":"tag-centre-commercial-2","13":"tag-experience-visiteurs-2","14":"tag-orientation-digitale","15":"tag-satisfaction-client","16":"tag-suisse-2","17":"tag-viadirect-2","18":"tag-viadirect-mobile-2"},"acf":[],"yoast_head":"\nOrientation : l'exp\u00e9rience omnicanale de Gallerian<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Gallerian \u00e0 Stockholm am\u00e9liore l'orientation de ses visiteurs 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