{"id":25942,"date":"2026-08-05T16:00:48","date_gmt":"2026-08-05T16:00:48","guid":{"rendered":"https:\/\/viadirect.com\/?p=25942"},"modified":"2026-08-05T16:29:50","modified_gmt":"2026-08-05T16:29:50","slug":"bornes-orientation-italie-deux-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/bornes-orientation-italie-deux-viadirect\/","title":{"rendered":"Italie Deux : une fid\u00e9lit\u00e9 de plusieurs ann\u00e9es, des bornes d&rsquo;orientation renouvel\u00e9es"},"content":{"rendered":"\n<p>Depuis plusieurs ann\u00e9es, ViaDirect accompagne le centre commercial <a href=\"https:\/\/www.italiedeux.com\/fr\">Italie Deux<\/a>, \u00e0 Paris, dans l&rsquo;orientation de ses visiteurs. Cette collaboration de longue date a r\u00e9cemment franchi une nouvelle \u00e9tape. En effet, le parc de bornes interactives a \u00e9t\u00e9 enti\u00e8rement renouvel\u00e9. Ce remplacement illustre une relation de confiance qui s&rsquo;est construite au fil des ann\u00e9es. Il montre \u00e9galement que les solutions d&rsquo;orientation \u00e9voluent avec les technologies et les besoins des visiteurs.<\/p>\n\n\n\n<p><em>Bornes en 2022<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"650\" data-id=\"25959\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-3.jpg\" alt=\"\" class=\"wp-image-25959\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-3.jpg 867w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-3-300x225.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-3-768x576.jpg 768w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"25962\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-2-1-1024x768.jpg\" alt=\"\" class=\"wp-image-25962\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-2-1-1024x768.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-2-1-300x225.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-2-1-768x576.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-2-1-1536x1152.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-2-1-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"25963\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-1-2-1024x768.jpg\" alt=\"\" class=\"wp-image-25963\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-1-2-1024x768.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-1-2-300x225.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-1-2-768x576.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-1-2-1536x1152.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-1-2-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><em>Bornes en 2026<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"25978\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-576x1024.jpg\" alt=\"\" class=\"wp-image-25978\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-1152x2048.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"25972\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-576x1024.jpg\" alt=\"\" class=\"wp-image-25972\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-1152x2048.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25969\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_123730-1024x576.jpg\" alt=\"\" class=\"wp-image-25969\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_123730-1024x576.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_123730-300x169.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_123730-768x432.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_123730-1536x864.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_123730-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un dispositif d&rsquo;orientation complet<\/h2>\n\n\n\n<p>Italie Deux s&rsquo;\u00e9tend sur trois niveaux et propose une offre commerciale vari\u00e9e. Les visiteurs y trouvent des grandes enseignes, des boutiques de mode, des restaurants et des espaces de loisirs. Afin de faciliter leurs d\u00e9placements, le centre a install\u00e9 sept bornes Gazelle r\u00e9parties dans les principales zones de circulation.<\/p>\n\n\n\n<p>Chaque borne comprend :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>un \u00e9cran tactile de 43 pouces ;<\/li>\n\n\n\n<li>un logiciel d&rsquo;orientation disponible en fran\u00e7ais et en anglais ;<\/li>\n\n\n\n<li>une VDBOX et un PC d\u00e9di\u00e9s au pilotage \u00e0 distance ;<\/li>\n\n\n\n<li>une interface intuitive, accessible sans t\u00e9l\u00e9chargement ni application.<\/li>\n<\/ul>\n\n\n\n<p>Gr\u00e2ce \u00e0 ces bornes, les visiteurs peuvent rechercher une boutique par nom ou par cat\u00e9gorie. Ils peuvent \u00e9galement trouver un restaurant, localiser les services du centre, rep\u00e9rer les parkings ou identifier les acc\u00e8s aux transports en commun. Enfin, ils consultent facilement les \u00e9v\u00e9nements et les informations sur les cartes cadeaux. Ainsi, l&rsquo;exp\u00e9rience r\u00e9pond aussi bien aux besoins d&rsquo;une visite rapide qu&rsquo;\u00e0 une journ\u00e9e de shopping en famille.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une cartographie claire sur trois niveaux<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/image-1024x683.png\" alt=\"\" class=\"wp-image-25981\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/image-1024x683.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/image-300x200.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/image-768x512.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/image-900x600.png 900w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/image.png 1360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Un syst\u00e8me d&rsquo;orientation performant doit refl\u00e9ter l&rsquo;organisation r\u00e9elle du lieu. \u00c0 Italie Deux, chaque niveau poss\u00e8de une identit\u00e9 bien d\u00e9finie.<\/p>\n\n\n\n<p>Le niveau 1 accueille les grandes enseignes et constitue le principal point d&rsquo;entr\u00e9e. Les visiteurs y acc\u00e8dent facilement depuis l&rsquo;avenue d&rsquo;Italie et la place Bobillot.<\/p>\n\n\n\n<p>Le niveau 2 regroupe la majorit\u00e9 des boutiques de mode, des services et des restaurants. De plus, il accueille l&rsquo;accueil principal, la station de taxis et la plupart des acc\u00e8s aux transports en commun. Il repr\u00e9sente donc une zone de passage essentielle.<\/p>\n\n\n\n<p>Enfin, le niveau 3 est consacr\u00e9 aux loisirs, \u00e0 la culture et aux activit\u00e9s familiales. Il permet ainsi de prolonger naturellement la visite.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 cette organisation, la signal\u00e9tique digitale guide les visiteurs de mani\u00e8re simple et intuitive, quel que soit leur point d&rsquo;arriv\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;accessibilit\u00e9, un enjeu pris au s\u00e9rieux<\/h2>\n\n\n\n<p>Un bon parcours d&rsquo;orientation ne s&rsquo;arr\u00eate pas \u00e0 l&rsquo;\u00e9cran de la borne. \u00c0 Italie Deux, les circulations verticales s&rsquo;articulent autour d&rsquo;un double escalator central situ\u00e9 dans l&rsquo;Atrium, sous une verri\u00e8re lumineuse qui sert aussi de rep\u00e8re visuel dans le centre. ViaDirect travaille en continu avec ses clients pour que l&rsquo;information d&rsquo;orientation int\u00e8gre au mieux les contraintes d&rsquo;accessibilit\u00e9 du b\u00e2timent, afin que chaque visiteur, y compris les personnes \u00e0 mobilit\u00e9 r\u00e9duite, puisse se d\u00e9placer avec le moins de friction possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une relation de confiance qui s&rsquo;inscrit dans la dur\u00e9e<\/h2>\n\n\n\n<p>Ce qui distingue le partenariat entre ViaDirect et Italie Deux, c&rsquo;est sa continuit\u00e9. Apr\u00e8s plusieurs ann\u00e9es de collaboration, le centre a choisi de renouveler son parc de bornes interactives plut\u00f4t que de changer de solution, un signal fort de la confiance accord\u00e9e \u00e0 ViaDirect et \u00e0 la qualit\u00e9 du support apport\u00e9 au fil du temps.<\/p>\n\n\n\n<p>Ce renouvellement illustre une conviction que ViaDirect porte depuis toujours : l&rsquo;orientation digitale n&rsquo;est pas un projet ponctuel, mais un service qui s&rsquo;entretient et \u00e9volue avec le centre qu&rsquo;il sert. \u00c0 mesure que les usages, les enseignes et les attentes des visiteurs changent, la solution d&rsquo;orientation doit pouvoir suivre, se mettre \u00e0 jour et, quand c&rsquo;est n\u00e9cessaire, se renouveler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>Vous g\u00e9rez un centre commercial et souhaitez en savoir plus sur les solutions d&rsquo;orientation digitale de ViaDirect ?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/fr\/contact\">Contactez notre \u00e9quipe \u2197<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s plusieurs ann\u00e9es de collaboration, Italie Deux renouvelle son parc de bornes d\u2019orientation ViaDirect. D\u00e9couvrez comment cette modernisation am\u00e9liore l\u2019exp\u00e9rience des visiteurs gr\u00e2ce \u00e0 une signal\u00e9tique digitale intuitive, multilingue et accessible.<\/p>\n","protected":false},"author":3,"featured_media":25984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79,85],"tags":[343,194,136,290,462,109,120,207,108,133,196],"class_list":{"0":"post-25942","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"category-instal","10":"tag-accessibilite","11":"tag-amelioration-de-lexperience-visiteur","12":"tag-bornes-interactives","13":"tag-centre-commercial","14":"tag-experience-visiteurs","15":"tag-france","16":"tag-geolocalisation-interieur","17":"tag-orientation-digitale","18":"tag-paris","19":"tag-satisfaction-client","20":"tag-viadirect"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bornes d\u2019orientation interactives \u00e0 Italie Deux<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Italie Deux a renouvel\u00e9 ses bornes d\u2019orientation pour offrir une exp\u00e9rience fluide, multilingue et accessible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viadirect.com\/fr\/bornes-orientation-italie-deux-viadirect\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bornes d\u2019orientation interactives \u00e0 Italie Deux\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Italie Deux a renouvel\u00e9 ses bornes d\u2019orientation pour offrir une exp\u00e9rience fluide, multilingue et accessible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viadirect.com\/fr\/bornes-orientation-italie-deux-viadirect\/\" \/>\n<meta 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