{"id":26066,"date":"2026-08-18T21:00:04","date_gmt":"2026-08-18T21:00:04","guid":{"rendered":"https:\/\/viadirect.com\/?p=26066"},"modified":"2026-08-18T21:22:35","modified_gmt":"2026-08-18T21:22:35","slug":"wayfinding-digital-mexique","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/wayfinding-digital-mexique\/","title":{"rendered":"Transformation digitale et wayfinding au Mexique : ViaDirect consolide sa pr\u00e9sence multisectorielle depuis 2017"},"content":{"rendered":"\n<p>Depuis l\u2019ouverture de sa filiale en <strong>2017<\/strong>, ViaDirect accompagne la transformation digitale des espaces \u00e0 forte fr\u00e9quentation au Mexique.<\/p>\n\n\n\n<p><strong>Tout d\u2019abord<\/strong>, l\u2019aventure a commenc\u00e9 avec l\u2019installation des premiers kiosques interactifs. <strong>Par exemple<\/strong>, <strong>Torre Manacar<\/strong>, \u00e0 Mexico, compte parmi les premiers projets r\u00e9alis\u00e9s par ViaDirect dans le pays. <strong>Depuis<\/strong>, l\u2019entreprise a d\u00e9velopp\u00e9 un r\u00e9seau de plus de <strong>30 sites \u00e9quip\u00e9s \u00e0 travers le Mexique<\/strong>.<\/p>\n\n\n\n<p><strong>Aujourd\u2019hui<\/strong>, ViaDirect est pr\u00e9sente dans plusieurs secteurs. Son expertise couvre notamment les centres commerciaux, les destinations lifestyle et les resorts de luxe.<\/p>\n\n\n\n<p><strong>Par ailleurs<\/strong>, en pr\u00e8s de dix ans sur le march\u00e9 mexicain, ViaDirect a d\u00e9velopp\u00e9 des partenariats avec de grands acteurs de l\u2019immobilier et de l\u2019h\u00f4tellerie. Parmi eux figurent <em>GICSA, Thor Urbana, Citelis, Fibra Shop, Pulso Inmobiliario, MRP, Frisa, DMI<\/em> et <em>Hyatt<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Innovation omnicanale<\/strong><\/strong><\/h2>\n\n\n\n<p>Le <strong>wayfinding digital au Mexique<\/strong> r\u00e9pond aux nouveaux besoins des espaces \u00e0 forte fr\u00e9quentation. <strong>C\u2019est pourquoi<\/strong>, ViaDirect combine plusieurs technologies pour faciliter l\u2019orientation des visiteurs et des clients.<\/p>\n\n\n\n<p>La solution associe des kiosques interactifs et des solutions mobiles accessibles par QR code. <strong>Ainsi<\/strong>, les utilisateurs peuvent consulter les plans directement depuis leur smartphone. <strong>De plus<\/strong>, aucune application n\u2019est n\u00e9cessaire.<\/p>\n\n\n\n<p><strong>De cette mani\u00e8re<\/strong>, chaque site peut adapter l\u2019exp\u00e9rience d\u2019orientation \u00e0 ses flux de visiteurs. <strong>En parall\u00e8le<\/strong>, les informations restent accessibles \u00e0 diff\u00e9rents moments du parcours. Elles peuvent \u00e9galement \u00eatre consult\u00e9es depuis plusieurs types d\u2019appareils.<\/p>\n\n\n\n<p><strong><strong>1. Centres commerciaux et malls de style lifestyle<\/strong><\/strong><\/p>\n\n\n\n<p>Le secteur de l\u2019immobilier commercial concentre la plus grande pr\u00e9sence de la marque au Mexique, avec des plans mobiles interactifs 3D, la g\u00e9olocalisation indoor (<em>Blue Dot<\/em>) et des bornes tactiles sur mesure :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GICSA :<\/strong> d\u00e9ploiement \u00e0 grande \u00e9chelle de <em>ViaDirect Mobile<\/em> dans 10 centres commerciaux, notamment Forum Buenavista, Paseo Interlomas et Arcos Bosques \u00e0 Mexico ; Grand Outlet Riviera Maya \u00e0 Canc\u00fan ; Explanada Puebla ; La Isla M\u00e9rida ; Paseo Quer\u00e9taro ; Forum Cuernavaca ; Forum Culiac\u00e1n ; Explanada Culiac\u00e1n et Explanada Pachuca.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/GIf-Gicsa.gif\" alt=\"\" class=\"wp-image-26036\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thor Urbana :<\/strong> mise en place de plans mobiles interactifs accessibles sans t\u00e9l\u00e9chargement dans des destinations lifestyle telles que Town Square Metepec, Marina Puerto Canc\u00fan, Landmark Guadalajara et The Park San Luis Potos\u00ed.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/GIF-Thor-Urbana.gif\" alt=\"\" class=\"wp-image-26039\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Citelis :<\/strong> orientation mobile avanc\u00e9e \u00e0 Espacio Las Am\u00e9ricas (Morelia) et Esfera Monterrey.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/GIF-Citelis.gif\" alt=\"\" class=\"wp-image-26042\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fibra Shop :<\/strong> installation de kiosques interactifs haute r\u00e9sistance (<em>Gazelles<\/em>, <em>MediaMe<\/em> et mod\u00e8les sur mesure) \u00e0 Distrito La Perla (Guadalajara), Puerta la Victoria (Quer\u00e9taro), Plaza Cibeles (Guanajuato) et Galer\u00edas Mall (Hermosillo).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/GIF-Fibra-Shop.gif\" alt=\"\" class=\"wp-image-26045\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pulso Inmobiliario :<\/strong> projets embl\u00e9matiques avec des bornes personnalis\u00e9es \u00e0 Torre Manacar, pionnier du projet depuis 2017, et Encuentro Ocean\u00eda \u00e0 Mexico.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/GIF-Pulso-Immobiliario.gif\" alt=\"\" class=\"wp-image-26048\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Autres projets cl\u00e9s :<\/strong> pr\u00e9sence dans des sites \u00e0 forte fr\u00e9quentation tels que Mundo E (<em>Frisa<\/em>), Forum Tlaquepaque (<em>Parks<\/em>), Plaza Andares (<em>DMI<\/em>), Fashion Drive et Paseo San Pedro \u00e0 Monterrey, ainsi que Sentura Tlalnepantla (<em>Iurbana<\/em>).<\/li>\n<\/ul>\n\n\n\n<p><strong><strong>2. H\u00f4tellerie &amp; Resorts de luxe<\/strong><\/strong><\/p>\n\n\n\n<p>Les grands \u00e9tablissements h\u00f4teliers pr\u00e9sentent des besoins sp\u00e9cifiques en mati\u00e8re d\u2019orientation. Les resorts peuvent couvrir de vastes superficies. Ils regroupent \u00e9galement de nombreux services et points d\u2019int\u00e9r\u00eat.<\/p>\n\n\n\n<p>La <strong>signal\u00e9tique digitale interactive<\/strong> permet aux clients de trouver plus facilement leur destination. Elle facilite \u00e9galement l\u2019acc\u00e8s aux diff\u00e9rents services du site.<\/p>\n\n\n\n<p>La combinaison de kiosques et de plans mobiles accompagne les visiteurs tout au long de leur parcours. Ils peuvent commencer leur navigation sur une borne. Ils peuvent ensuite poursuivre leur trajet depuis leur smartphone.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hyatt Hotels :<\/strong> mise en place d\u2019un \u00e9cosyst\u00e8me hybride, combinant des kiosques <em>Gazelles<\/em> et l\u2019orientation mobile <em>ViaDirect Mobile<\/em>, au resort <strong>Secrets &amp; Dreams Bah\u00eda Mita<\/strong>, \u00e0 Puerto Vallarta \/ Riviera Nayarit. Les clients peuvent ainsi consulter les informations depuis des points physiques et poursuivre leur parcours depuis leurs propres appareils mobiles.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Kioscos-Hyatt-1024x576.png\" alt=\"\" class=\"wp-image-26057\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Kioscos-Hyatt-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Kioscos-Hyatt-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Kioscos-Hyatt-768x432.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Kioscos-Hyatt-1536x864.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Kioscos-Hyatt.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une plateforme int\u00e9gr\u00e9e pour la gestion des sites<\/strong><\/h2>\n\n\n\n<p>Le <strong>wayfinding digital au Mexique<\/strong> am\u00e9liore l\u2019exp\u00e9rience des visiteurs. Il offre \u00e9galement de nouveaux outils aux gestionnaires de sites.<\/p>\n\n\n\n<p>ViaDirect centralise les informations li\u00e9es aux espaces et facilite leur diffusion sur diff\u00e9rents canaux digitaux.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c9cosyst\u00e8me hybride :<\/strong> combinaison de kiosques tactiles install\u00e9s \u00e0 des points strat\u00e9giques et d\u2019une orientation mobile en temps r\u00e9el.<\/li>\n\n\n\n<li><strong>Gestion centralis\u00e9e :<\/strong> mise \u00e0 jour simultan\u00e9e des plans, de l\u2019annuaire des enseignes, des \u00e9v\u00e9nements et des informations sur plusieurs sites depuis une seule plateforme.<\/li>\n\n\n\n<li><strong>G\u00e9olocalisation indoor (Blue Dot) :<\/strong> guidage \u00e9tape par \u00e9tape pour une navigation pr\u00e9cise dans les espaces de grande envergure.<\/li>\n\n\n\n<li><strong>Analyse des flux :<\/strong> donn\u00e9es cl\u00e9s sur les habitudes de d\u00e9placement et les itin\u00e9raires les plus fr\u00e9quent\u00e9s afin d\u2019\u00e9clairer les d\u00e9cisions commerciales et marketing.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Innovation continue pour les espaces de demain<\/h2>\n\n\n\n<p>Pr\u00e8s de dix ans apr\u00e8s le d\u00e9but de ses activit\u00e9s au Mexique, ViaDirect continue de d\u00e9velopper des solutions destin\u00e9es \u00e0 am\u00e9liorer l\u2019exp\u00e9rience des visiteurs.<\/p>\n\n\n\n<p>L\u2019entreprise accompagne diff\u00e9rents secteurs et diff\u00e9rents types d\u2019espaces, notamment de grands complexes retail, des centres commerciaux et des resorts de luxe.<\/p>\n\n\n\n<p><strong>De plus<\/strong>, la combinaison de kiosques interactifs, de plans mobiles et de la g\u00e9olocalisation permet de cr\u00e9er des exp\u00e9riences d\u2019orientation toujours plus connect\u00e9es.<\/p>\n\n\n\n<p>L\u2019objectif est simple : aider les personnes \u00e0 trouver rapidement et intuitivement ce qu\u2019elles recherchent.<\/p>\n\n\n\n<p>Dans le m\u00eame temps, ces technologies offrent de nouveaux outils aux gestionnaires de sites. Ainsi, le <strong>wayfinding digital<\/strong> devient bien plus qu\u2019un simple outil de navigation.<\/p>\n\n\n\n<p>Il peut \u00e9galement contribuer \u00e0 am\u00e9liorer l\u2019exp\u00e9rience des visiteurs, \u00e0 augmenter leur temps de pr\u00e9sence et \u00e0 optimiser la gestion des espaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong><strong>Vous souhaitez int\u00e9grer l\u2019orientation digitale et la technologie interactive \u00e0 votre prochain projet ?<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/fr\/contact\"><strong>Contactez notre \u00e9quipe commerciale au Mexique \u2197<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis 2017, ViaDirect accompagne la transformation digitale des espaces \u00e0 forte fr\u00e9quentation au Mexique gr\u00e2ce \u00e0 des solutions de wayfinding, des kiosques interactifs et des plans mobiles. Avec plus de 30 sites \u00e9quip\u00e9s, l\u2019entreprise accompagne les centres commerciaux, les promoteurs immobiliers et les resorts dans la cr\u00e9ation d\u2019exp\u00e9riences d\u2019orientation plus intuitives, connect\u00e9es et accessibles.<\/p>\n","protected":false},"author":3,"featured_media":26062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[343,194,136,120,509,525,207,317,206],"class_list":{"0":"post-26066","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-instal","8":"tag-accessibilite","9":"tag-amelioration-de-lexperience-visiteur","10":"tag-bornes-interactives","11":"tag-geolocalisation-interieur","12":"tag-innovation-2","13":"tag-mexique","14":"tag-orientation-digitale","15":"tag-viadirect-2","16":"tag-viadirect-mobile-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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