{"id":26099,"date":"2026-09-04T20:05:26","date_gmt":"2026-09-04T20:05:26","guid":{"rendered":"https:\/\/viadirect.com\/?p=26099"},"modified":"2026-09-04T20:27:20","modified_gmt":"2026-09-04T20:27:20","slug":"centre-commercial-beaugrenelle-bornes-orientation","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/","title":{"rendered":"Centre Commercial Beaugrenelle : Bornes d&rsquo;orientation digitales \u00e0 Paris"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Am\u00e9liorer l&rsquo;exp\u00e9rience visiteur gr\u00e2ce \u00e0 la signal\u00e9tique digitale<\/strong><\/h2>\n\n\n\n<p>Dans un centre commercial, orienter les visiteurs rapidement est essentiel pour la satisfaction client. Qu&rsquo;ils cherchent une boutique, un restaurant ou un service, une navigation intuitive simplifie leur parcours. Ainsi, les clients explorent l&rsquo;espace plus facilement et profitent pleinement de l&rsquo;offre disponible.<\/p>\n\n\n\n<p>Les bornes d&rsquo;orientation digitales offrent un moyen simple et interactif de se d\u00e9placer. En effet, elles combinent une carte dynamique avec un itin\u00e9raire guid\u00e9. De cette mani\u00e8re, les visiteurs trouvent leur destination en quelques clics. Par ailleurs, ces outils favorisent une circulation fluide dans l&rsquo;ensemble du centre.<\/p>\n\n\n\n<p>Pour les centres commerciaux, la signal\u00e9tique digitale permet de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Am\u00e9liorer l&rsquo;exp\u00e9rience globale des visiteurs<\/li>\n\n\n\n<li>Rendre la navigation plus intuitive et efficace<\/li>\n\n\n\n<li>R\u00e9duire le nombre de demandes d&rsquo;orientation aupr\u00e8s du personnel<\/li>\n\n\n\n<li>Aider les visiteurs \u00e0 d\u00e9couvrir les boutiques, restaurants et autres points d&rsquo;int\u00e9r\u00eat<\/li>\n\n\n\n<li>Offrir un service digital moderne et innovant<\/li>\n\n\n\n<li>Maintenir les informations et les points d&rsquo;int\u00e9r\u00eat \u00e0 jour<\/li>\n\n\n\n<li>Favoriser des flux de visiteurs plus fluides dans l&rsquo;ensemble du centre commercial<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beaugrenelle : un lieu de shopping embl\u00e9matique \u00e0 Paris<\/strong><\/h2>\n\n\n\n<p>Depuis son ouverture en 2013, Beaugrenelle Paris s&rsquo;est impos\u00e9 comme l&rsquo;une des destinations shopping embl\u00e9matiques de la capitale. Situ\u00e9 en bord de Seine, \u00e0 proximit\u00e9 de la tour Eiffel, le centre commercial rassemble une s\u00e9lection vari\u00e9e de boutiques et de restaurants couvrant la mode, la beaut\u00e9, la maison, la gastronomie et les loisirs.<\/p>\n\n\n\n<p>Avec un large choix de destinations \u00e0 explorer, fournir aux visiteurs des informations claires et accessibles constitue un volet important de l&rsquo;exp\u00e9rience shopping globale.<\/p>\n\n\n\n<p>Afin de renfoncer ses services digitaux et d&rsquo;int\u00e9grer de nouvelles technologies au sein du centre, Beaugrenelle s&rsquo;est associ\u00e9 \u00e0 ViaDirect, sp\u00e9cialiste des solutions d&rsquo;orientation digitales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trois bornes ViaDirect Gazelle install\u00e9es \u00e0 Beaugrenelle<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"1024\" data-id=\"26083\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-577x1024.jpg\" alt=\"\" class=\"wp-image-26083\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-577x1024.jpg 577w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-768x1364.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-865x1536.jpg 865w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-1153x2048.jpg 1153w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-scaled.jpg 1441w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"26077\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-6-1024x577.jpg\" alt=\"\" class=\"wp-image-26077\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-6-1024x577.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-6-300x169.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-6-768x432.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-6-1536x865.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-6-2048x1153.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"1024\" data-id=\"26080\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-577x1024.jpg\" alt=\"\" class=\"wp-image-26080\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-577x1024.jpg 577w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-768x1364.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-865x1536.jpg 865w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-1153x2048.jpg 1153w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-scaled.jpg 1441w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"26092\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-683x1024.jpg\" alt=\"\" class=\"wp-image-26092\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-683x1024.jpg 683w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-200x300.jpg 200w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-768x1152.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-1024x1536.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-1365x2048.jpg 1365w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"1024\" data-id=\"26086\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-577x1024.jpg\" alt=\"\" class=\"wp-image-26086\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-577x1024.jpg 577w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-768x1364.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-865x1536.jpg 865w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-1153x2048.jpg 1153w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-scaled.jpg 1441w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>En octobre 2023, Beaugrenelle a install\u00e9 trois bornes d&rsquo;orientation interactives ViaDirect Gazelle au sein du centre commercial.<\/p>\n\n\n\n<p>Ces bornes combinent une carte interactive au logiciel de guidage de ViaDirect, permettant aux visiteurs de rechercher rapidement une destination et d&rsquo;acc\u00e9der \u00e0 l&rsquo;itin\u00e9raire directement depuis la borne.<\/p>\n\n\n\n<p>L&rsquo;interface intuitive permet aux visiteurs de localiser facilement leurs boutiques pr\u00e9f\u00e9r\u00e9es, restaurants et autres points d&rsquo;int\u00e9r\u00eat sans d\u00e9pendre exclusivement de la signal\u00e9tique statique ni solliciter l&rsquo;aide du personnel.<\/p>\n\n\n\n<p>Cette installation offre \u00e9galement \u00e0 Beaugrenelle une solution digitale flexible, capable d&rsquo;\u00e9voluer en m\u00eame temps que son offre commerciale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Faciliter la navigation pour les visiteurs<\/strong><\/h2>\n\n\n\n<p>Le d\u00e9ploiement de la signal\u00e9tique digitale \u00e0 Beaugrenelle favorise un parcours visiteur plus fluide et connect\u00e9.<\/p>\n\n\n\n<p>Au lieu de perdre du temps \u00e0 chercher des panneaux ou \u00e0 d\u00e9terminer l&#8217;emplacement d&rsquo;une enseigne, les visiteurs peuvent simplement chercher leur destination sur la carte interactive et suivre l&rsquo;itin\u00e9raire propos\u00e9.<\/p>\n\n\n\n<p>Pour le centre commercial, cela signifie proposer un service digital utile tout en cr\u00e9ant une exp\u00e9rience plus moderne et fluide pour les visiteurs.<\/p>\n\n\n\n<p>La carte digitale peut \u00e9galement \u00eatre mise \u00e0 jour au fil des \u00e9volutions du centre, garantissant des informations toujours pertinentes sur les boutiques, restaurants et autres points d&rsquo;int\u00e9r\u00eat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Connecter les visiteurs \u00e0 l&rsquo;offre du centre commercial<\/strong><\/h2>\n\n\n\n<p>L&rsquo;orientation ne sert pas seulement \u00e0 guider les personnes d&rsquo;un point A \u00e0 un point B. Dans un centre commercial, elle joue aussi un r\u00f4le majeur pour faire d\u00e9couvrir l&rsquo;offre commerciale.<\/p>\n\n\n\n<p>En rendant les boutiques, restaurants et autres destinations plus faciles \u00e0 trouver, une carte interactive incite les visiteurs \u00e0 explorer davantage le centre et \u00e0 profiter au maximum de leur visite.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Beaugrenelle Improved Visitor Experience | Success Story ViaDirect\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/afqNqQPqsCo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L&rsquo;orientation digitale pour les centres commerciaux<\/strong><\/h2>\n\n\n\n<p>Le projet Beaugrenelle d\u00e9montre comment les bornes d&rsquo;orientation interactives peuvent devenir partie int\u00e9grante de l&rsquo;exp\u00e9rience globale d&rsquo;un centre commercial moderne.<\/p>\n\n\n\n<p>En associant navigation intuitive, cartes interactives et informations \u00e0 jour, la signal\u00e9tique digitale aide les centres commerciaux \u00e0 simplifier le guidage tout en offrant aux visiteurs une exp\u00e9rience plus connect\u00e9e et engageante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>Vous souhaitez am\u00e9liorer la navigation et l&rsquo;exp\u00e9rience visiteur au sein de votre centre commercial ?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\"><strong>D\u00e9couvrez les solutions d&rsquo;orientation interactives de ViaDirect et cr\u00e9ez un parcours plus fluide pour vos visiteurs.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/fr\/contact\">Parle avec notre \u00e9quipe <strong>\u2197<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En octobre 2023, le centre commercial Beaugrenelle \u00e0 Paris a install\u00e9 trois bornes d&rsquo;orientation ViaDirect Gazelle pour faciliter le guidage et renforcer son exp\u00e9rience visiteur digitale.<\/p>\n","protected":false},"author":3,"featured_media":26096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[343,545,136,330,118,207,133,317,1115],"class_list":{"0":"post-26099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-accessibilite","10":"tag-borne-dorientation","11":"tag-bornes-interactives","12":"tag-centre-commercial-2","13":"tag-france-3","14":"tag-orientation-digitale","15":"tag-satisfaction-client","16":"tag-viadirect-2","17":"tag-visitor-experience-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Centre commercial Beaugrenelle | Bornes d&#039;orientation ViaDirect<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Beaugrenelle \u00e0 Paris utilise les bornes interactives pour simplifier la navigation et enrichir l&#039;exp\u00e9rience visiteur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centre commercial Beaugrenelle | Bornes d&#039;orientation ViaDirect\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Beaugrenelle \u00e0 Paris utilise les bornes interactives pour simplifier la navigation et enrichir l&#039;exp\u00e9rience visiteur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/\" \/>\n<meta property=\"og:site_name\" content=\"ViaDirect\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-04T20:05:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-04T20:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/article-images-beaugrenelle.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ViaDirect Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"ViaDirect Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/\"},\"author\":{\"name\":\"ViaDirect Admin\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f\"},\"headline\":\"Centre Commercial Beaugrenelle : Bornes d&rsquo;orientation digitales \u00e0 Paris\",\"datePublished\":\"2026-09-04T20:05:26+00:00\",\"dateModified\":\"2026-09-04T20:27:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/\"},\"wordCount\":727,\"publisher\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/article-images-beaugrenelle.jpg\",\"keywords\":[\"Accessibilit\u00e9\",\"Borne d'orientation\",\"Bornes interactives\",\"Centre Commercial\",\"France\",\"Orientation Digitale\",\"Satisfaction client\",\"ViaDirect\",\"Visitor Experience\"],\"articleSection\":[\"Centres commerciaux\",\"\u00c9tude de cas\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/\",\"url\":\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/\",\"name\":\"Centre commercial Beaugrenelle | Bornes d'orientation ViaDirect\",\"isPartOf\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/article-images-beaugrenelle.jpg\",\"datePublished\":\"2026-09-04T20:05:26+00:00\",\"dateModified\":\"2026-09-04T20:27:20+00:00\",\"description\":\"D\u00e9couvrez comment Beaugrenelle \u00e0 Paris utilise les bornes interactives pour simplifier la navigation et enrichir l'exp\u00e9rience visiteur.\",\"breadcrumb\":{\"@id\":\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#primaryimage\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/article-images-beaugrenelle.jpg\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/article-images-beaugrenelle.jpg\",\"width\":612,\"height\":408,\"caption\":\"One of three ViaDirect Gazelle wayfinding kiosks installed at Beaugrenelle Shopping Center in Paris.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viadirect.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Centre Commercial Beaugrenelle : Bornes d&#8217;orientation digitales \u00e0 Paris\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viadirect.com\/fr\/#website\",\"url\":\"https:\/\/viadirect.com\/fr\/\",\"name\":\"ViaDirect\",\"description\":\"Leaders in wayfinding solutions\",\"publisher\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viadirect.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/viadirect.com\/fr\/#organization\",\"name\":\"Viadirect\",\"url\":\"https:\/\/viadirect.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg\",\"width\":508,\"height\":511,\"caption\":\"Viadirect\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/viadirectiledesmedias\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f\",\"name\":\"ViaDirect Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-100x100.png\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-100x100.png\",\"caption\":\"ViaDirect Admin\"},\"url\":\"https:\/\/viadirect.com\/fr\/author\/viadirect-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Centre commercial Beaugrenelle | Bornes d'orientation ViaDirect","description":"D\u00e9couvrez comment Beaugrenelle \u00e0 Paris utilise les bornes interactives pour simplifier la navigation et enrichir l'exp\u00e9rience visiteur.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/","og_locale":"fr_FR","og_type":"article","og_title":"Centre commercial Beaugrenelle | Bornes d'orientation ViaDirect","og_description":"D\u00e9couvrez comment Beaugrenelle \u00e0 Paris utilise les bornes interactives pour simplifier la navigation et enrichir l'exp\u00e9rience visiteur.","og_url":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/","og_site_name":"ViaDirect","article_published_time":"2026-09-04T20:05:26+00:00","article_modified_time":"2026-09-04T20:27:20+00:00","og_image":[{"width":612,"height":408,"url":"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/article-images-beaugrenelle.jpg","type":"image\/jpeg"}],"author":"ViaDirect Admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"ViaDirect Admin","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#article","isPartOf":{"@id":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/"},"author":{"name":"ViaDirect Admin","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f"},"headline":"Centre Commercial Beaugrenelle : Bornes d&rsquo;orientation digitales \u00e0 Paris","datePublished":"2026-09-04T20:05:26+00:00","dateModified":"2026-09-04T20:27:20+00:00","mainEntityOfPage":{"@id":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/"},"wordCount":727,"publisher":{"@id":"https:\/\/viadirect.com\/fr\/#organization"},"image":{"@id":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#primaryimage"},"thumbnailUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/article-images-beaugrenelle.jpg","keywords":["Accessibilit\u00e9","Borne d'orientation","Bornes interactives","Centre Commercial","France","Orientation Digitale","Satisfaction client","ViaDirect","Visitor Experience"],"articleSection":["Centres commerciaux","\u00c9tude de cas"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/","url":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/","name":"Centre commercial Beaugrenelle | Bornes d'orientation ViaDirect","isPartOf":{"@id":"https:\/\/viadirect.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#primaryimage"},"image":{"@id":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#primaryimage"},"thumbnailUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/article-images-beaugrenelle.jpg","datePublished":"2026-09-04T20:05:26+00:00","dateModified":"2026-09-04T20:27:20+00:00","description":"D\u00e9couvrez comment Beaugrenelle \u00e0 Paris utilise les bornes interactives pour simplifier la navigation et enrichir l'exp\u00e9rience visiteur.","breadcrumb":{"@id":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#primaryimage","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/article-images-beaugrenelle.jpg","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/article-images-beaugrenelle.jpg","width":612,"height":408,"caption":"One of three ViaDirect Gazelle wayfinding kiosks installed at Beaugrenelle Shopping Center in Paris."},{"@type":"BreadcrumbList","@id":"https:\/\/viadirect.com\/fr\/centre-commercial-beaugrenelle-bornes-orientation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/viadirect.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Centre Commercial Beaugrenelle : Bornes d&#8217;orientation digitales \u00e0 Paris"}]},{"@type":"WebSite","@id":"https:\/\/viadirect.com\/fr\/#website","url":"https:\/\/viadirect.com\/fr\/","name":"ViaDirect","description":"Leaders in wayfinding solutions","publisher":{"@id":"https:\/\/viadirect.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/viadirect.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/viadirect.com\/fr\/#organization","name":"Viadirect","url":"https:\/\/viadirect.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg","width":508,"height":511,"caption":"Viadirect"},"image":{"@id":"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/viadirectiledesmedias"]},{"@type":"Person","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f","name":"ViaDirect Admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-100x100.png","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-100x100.png","caption":"ViaDirect Admin"},"url":"https:\/\/viadirect.com\/fr\/author\/viadirect-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/posts\/26099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/comments?post=26099"}],"version-history":[{"count":0,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/posts\/26099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/media\/26096"}],"wp:attachment":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/media?parent=26099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/categories?post=26099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/tags?post=26099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}