{"id":26333,"date":"2026-10-01T20:37:45","date_gmt":"2026-10-01T20:37:45","guid":{"rendered":"https:\/\/viadirect.com\/?p=26333"},"modified":"2026-10-02T15:20:56","modified_gmt":"2026-10-02T15:20:56","slug":"la-vache-noire-kiosques-orientation","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/la-vache-noire-kiosques-orientation\/","title":{"rendered":"La Vache Noire : Connecter le centre commercial \u00e0 son quartier gr\u00e2ce \u00e0 la solution d\u2019orientation ViaDirect"},"content":{"rendered":"\n<p><strong>La Vache Noire<\/strong>, \u00e0 Arcueil (94), est un centre commercial de 120 boutiques et restaurants, avec un jardin sur le toit. G\u00e9r\u00e9 par SCC, il est le deuxi\u00e8me centre du groupe, apr\u00e8s Avant Cap \u00e0 Plan de Campagne, \u00e0 avoir choisi ViaDirect. Depuis 2018, ViaDirect l\u2019\u00e9quipe d\u2019une solution d\u2019orientation interactive et, en septembre 2025, le centre a renouvel\u00e9 ses kiosques et son logiciel pour la troisi\u00e8me fois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce qui distingue ce projet : guider les visiteurs au-del\u00e0 des murs du centre commercial<\/h2>\n\n\n\n<p>La plupart des projets d\u2019orientation s\u2019arr\u00eatent aux portes du centre commercial. \u00c0 La Vache Noire, le logiciel aide \u00e9galement les visiteurs \u00e0 organiser la suite de leur trajet. Ils peuvent consulter en temps r\u00e9el :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les temps de trajet en m\u00e9tro, tramway, RER et bus<\/li>\n\n\n\n<li>Les informations sur le trafic routier<\/li>\n\n\n\n<li>La disponibilit\u00e9 des v\u00e9los en libre-service<\/li>\n\n\n\n<li>Les offres et actualit\u00e9s du centre commercial<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"26319\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152535-1024x576.png\" alt=\"\" class=\"wp-image-26319\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152535-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152535-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152535-768x432.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152535-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152535.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" data-id=\"26323\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152517-1024x578.png\" alt=\"\" class=\"wp-image-26323\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152517-1024x578.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152517-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152517-768x433.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152517-1536x866.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152517.png 1911w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"26322\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152504-1024x575.png\" alt=\"\" class=\"wp-image-26322\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152504-1024x575.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152504-300x168.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152504-768x431.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152504-1536x862.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152504.png 1914w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" data-id=\"26326\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152510-1024x574.png\" alt=\"\" class=\"wp-image-26326\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152510-1024x574.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152510-300x168.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152510-768x431.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152510-1536x862.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152510.png 1911w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un logiciel qui \u00e9volue avec le centre commercial<\/h2>\n\n\n\n<p>La premi\u00e8re version du logiciel proposait une orientation en 3D et des informations en temps r\u00e9el sur les transports. Au fil des ann\u00e9es, la solution a \u00e9volu\u00e9 pour r\u00e9pondre aux besoins du centre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Orientation 3D multicrit\u00e8re et multi-niveaux en temps r\u00e9el<\/strong>, avec recherche et itin\u00e9raires adapt\u00e9s \u00e0 la vue de l\u2019utilisateur<\/li>\n\n\n\n<li><strong>Synchronisation par API<\/strong> des boutiques, destinations et contenus avec le site web du centre, afin que les kiosques, le web et le mobile affichent toujours les m\u00eames informations<\/li>\n\n\n\n<li><strong>Envoi des itin\u00e9raires par SMS<\/strong> et <strong>envoi des promotions par e-mail<\/strong><\/li>\n\n\n\n<li><strong>Offres, programme de fid\u00e9lit\u00e9 et horaires des transports en commun<\/strong> r\u00e9unis dans un m\u00eame module<\/li>\n\n\n\n<li><strong>Supervision \u00e0 distance (VDBox)<\/strong> permettant de suivre en temps r\u00e9el les kiosques et le logiciel, avec une gestion des incidents d\u00e8s le lendemain<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"26307\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/interface-tactile-orientation-centre-commercial-itineraire-jardin-1024x577.jpg\" alt=\"\" class=\"wp-image-26307\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/interface-tactile-orientation-centre-commercial-itineraire-jardin-1024x577.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/interface-tactile-orientation-centre-commercial-itineraire-jardin-300x169.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/interface-tactile-orientation-centre-commercial-itineraire-jardin-768x433.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/interface-tactile-orientation-centre-commercial-itineraire-jardin-1536x866.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/interface-tactile-orientation-centre-commercial-itineraire-jardin.jpg 1921w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">First Version<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"26310\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152009-1024x577.png\" alt=\"\" class=\"wp-image-26310\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152009-1024x577.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152009-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152009-768x433.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152009-1536x865.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152009.png 1914w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Current Version<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Les kiosques : deux g\u00e9n\u00e9rations, un m\u00eame partenariat<\/h2>\n\n\n\n<p>L\u2019installation comprend <strong>4 kiosques <\/strong>\u00e9quip\u00e9s d\u2019un \u00e9cran 40&Prime; et d\u2019un lecteur NFC. Gazelle associe les derni\u00e8res technologies d\u2019\u00e9cran et de cadre tactile \u00e0 un design fin, robuste et moderne. Pour La Vache Noire, les kiosques ont \u00e9t\u00e9 adapt\u00e9s pour int\u00e9grer une <strong>imprimante thermique permettant d\u2019\u00e9diter des coupons de r\u00e9duction<\/strong>, cr\u00e9ant ainsi un lien direct entre orientation digitale et visites en magasin.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"26316\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-3-1024x768.jpg\" alt=\"\" class=\"wp-image-26316\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-3-1024x768.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-3-300x225.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-3-768x576.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-3-1536x1152.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-3-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"26313\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-2-1024x768.jpg\" alt=\"\" class=\"wp-image-26313\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-2-1024x768.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-2-300x225.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-2-768x576.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-2-1536x1152.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-2-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Fonctionnalit\u00e9s standard ViaDirect \u00e9galement d\u00e9ploy\u00e9es :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Orientation 3D en temps r\u00e9el avec vue multi-niveaux<\/li>\n\n\n\n<li>Carte interactive du centre commercial avec fonctionnalit\u00e9 multitouch<\/li>\n\n\n\n<li>Recherche par th\u00e9matique ou destination<\/li>\n\n\n\n<li>Interface utilisateur anim\u00e9e<\/li>\n\n\n\n<li>Affichage des offres et actualit\u00e9s<\/li>\n\n\n\n<li>Supervision des \u00e9quipements en temps r\u00e9el et gestion des incidents d\u00e8s le lendemain, y compris les week-ends et jours f\u00e9ri\u00e9s<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Les kiosques : con\u00e7u pour les espaces accueillant du public<\/h3>\n\n\n\n<p>L\u2019installation comprend <strong>4 kiosques Gazelle<\/strong> \u00e9quip\u00e9s d\u2019un \u00e9cran 40&Prime; et d\u2019un lecteur NFC. Gazelle associe les derni\u00e8res technologies d\u2019\u00e9cran et de cadre tactile \u00e0 un design fin, robuste et moderne. Pour La Vache Noire, les kiosques ont \u00e9t\u00e9 adapt\u00e9s pour int\u00e9grer une <strong>imprimante thermique permettant d\u2019\u00e9diter des coupons de r\u00e9duction<\/strong>, cr\u00e9ant ainsi un lien direct entre orientation digitale et visites en magasin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>Vous g\u00e9rez un centre commercial et souhaitez en savoir plus sur les solutions d\u2019orientation digitales de ViaDirect ?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/fr\/contact\"><strong>Contactez notre \u00e9quipe \u2197<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment le centre commercial La Vache Noire a renouvel\u00e9 ses kiosques interactifs sur mesure avec le logiciel d\u2019orientation 3D de ViaDirect. Une solution num\u00e9rique compl\u00e8te qui relie les cartes multi-niveaux aux donn\u00e9es des transports en commun en temps r\u00e9el et aux offres des enseignes.<\/p>\n","protected":false},"author":3,"featured_media":26331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[194,136,290,462,109,120,207,133,196],"class_list":{"0":"post-26333","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-amelioration-de-lexperience-visiteur","10":"tag-bornes-interactives","11":"tag-centre-commercial","12":"tag-experience-visiteurs","13":"tag-france","14":"tag-geolocalisation-interieur","15":"tag-orientation-digitale","16":"tag-satisfaction-client","17":"tag-viadirect"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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