{"id":26391,"date":"2026-10-08T22:59:31","date_gmt":"2026-10-08T22:59:31","guid":{"rendered":"https:\/\/viadirect.com\/?p=26391"},"modified":"2026-10-08T23:09:20","modified_gmt":"2026-10-08T23:09:20","slug":"mundo-e-shopping-center-mexico-wayfinding-kiosks","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/mundo-e-shopping-center-mexico-wayfinding-kiosks\/","title":{"rendered":"Centre commercial Mundo E, Mexique : 12 bornes d\u2019orientation interactives 3D, modernis\u00e9es et maintenues au fil du temps"},"content":{"rendered":"\n<p>Mundo E est un centre commercial exploit\u00e9 par <a href=\"https:\/\/grupofrisa.com\/\">Frisa<\/a> (LMF Frisa Comercial). Il se situe \u00e0 Tlalnepantla de Baz, dans la zone m\u00e9tropolitaine de Mexico. Apr\u00e8s l\u2019ouverture de notre bureau r\u00e9gional \u00e0 Mexico, Mundo E est devenu l\u2019un des premiers projets de ViaDirect au Mexique. De plus, Frisa a \u00e9t\u00e9 le troisi\u00e8me op\u00e9rateur de centres commerciaux mexicain \u00e0 nous faire confiance pour l\u2019orientation de ses visiteurs.<\/p>\n\n\n\n<p>Aujourd\u2019hui, ViaDirect accompagne plus de 450 sites dans plus de 35 pays. L\u2019Am\u00e9rique latine constitue notamment l\u2019un de nos march\u00e9s cl\u00e9s. \u00c0 Mundo E, cette exp\u00e9rience se traduit par une solution durable, r\u00e9guli\u00e8rement entretenue et mise \u00e0 jour depuis son installation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que les visiteurs peuvent faire \u00e0 Mundo E<\/h2>\n\n\n\n<p>Les 12 bornes tactiles permettent aux visiteurs de s\u2019orienter rapidement et intuitivement dans le centre commercial. Ils peuvent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rechercher des boutiques, des restaurants, des services et des parkings par cat\u00e9gorie ou par ordre alphab\u00e9tique<\/li>\n\n\n\n<li>Suivre un itin\u00e9raire 3D en temps r\u00e9el jusqu\u2019\u00e0 leur destination<\/li>\n\n\n\n<li>D\u00e9couvrir les promotions en cours et \u00eatre guid\u00e9s directement vers les boutiques concern\u00e9es<\/li>\n\n\n\n<li>Consulter les \u00e9v\u00e9nements organis\u00e9s dans le centre commercial<\/li>\n\n\n\n<li>Scanner un QR code pour acc\u00e9der aux r\u00e9seaux sociaux du centre<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"26363\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/WhatsApp-Image-2025-01-21-at-8.49.16-PM-576x1024.jpeg\" alt=\"\" class=\"wp-image-26363\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/WhatsApp-Image-2025-01-21-at-8.49.16-PM-576x1024.jpeg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/WhatsApp-Image-2025-01-21-at-8.49.16-PM-169x300.jpeg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/WhatsApp-Image-2025-01-21-at-8.49.16-PM-768x1366.jpeg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/WhatsApp-Image-2025-01-21-at-8.49.16-PM-864x1536.jpeg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/WhatsApp-Image-2025-01-21-at-8.49.16-PM.jpeg 899w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"26366\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/WhatsApp-Image-2025-07-16-at-4.24.30-PM-576x1024.jpeg\" alt=\"\" class=\"wp-image-26366\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/WhatsApp-Image-2025-07-16-at-4.24.30-PM-576x1024.jpeg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/WhatsApp-Image-2025-07-16-at-4.24.30-PM-169x300.jpeg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/WhatsApp-Image-2025-07-16-at-4.24.30-PM-768x1366.jpeg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/WhatsApp-Image-2025-07-16-at-4.24.30-PM-864x1536.jpeg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/WhatsApp-Image-2025-07-16-at-4.24.30-PM.jpeg 899w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Une interface pens\u00e9e pour les visiteurs et un \u00e9cran au service du centre commercial<\/h2>\n\n\n\n<p>\u00c0 Mundo E, les bornes remplissent deux fonctions compl\u00e9mentaires. Tout d\u2019abord, lorsqu\u2019elles ne sont pas utilis\u00e9es, elles diffusent des publicit\u00e9s sur l\u2019ensemble de l\u2019\u00e9cran. Les restaurants et les marques du centre commercial peuvent ainsi pr\u00e9senter leurs campagnes. Chaque borne devient alors un espace m\u00e9dia suppl\u00e9mentaire pour l\u2019exploitant et ses enseignes.<\/p>\n\n\n\n<p>En revanche, d\u00e8s qu\u2019un visiteur touche l\u2019\u00e9cran, l\u2019interface ViaDirect s\u2019affiche. Il peut alors rechercher une boutique ou un service et obtenir un itin\u00e9raire adapt\u00e9 \u00e0 sa destination.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"1003\" data-id=\"26373\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175304.png\" alt=\"\" class=\"wp-image-26373\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175304.png 562w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175304-168x300.png 168w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"1003\" data-id=\"26372\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175259.png\" alt=\"\" class=\"wp-image-26372\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175259.png 567w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175259-170x300.png 170w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"1006\" data-id=\"26376\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175254.png\" alt=\"\" class=\"wp-image-26376\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175254.png 564w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175254-168x300.png 168w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Depuis l\u2019\u00e9cran d\u2019accueil, les visiteurs peuvent parcourir les enseignes de A \u00e0 Z ou par cat\u00e9gorie. Ils peuvent \u00e9galement rechercher les transports, les parkings, les caf\u00e9s, les restaurants et les diff\u00e9rents services. Par ailleurs, ils acc\u00e8dent facilement aux promotions et aux \u00e9v\u00e9nements en cours.<\/p>\n\n\n\n<p>L\u2019interface est disponible en espagnol et en anglais. Elle int\u00e8gre aussi un mode d\u2019accessibilit\u00e9 qui adapte l\u2019affichage aux besoins des utilisateurs.<\/p>\n\n\n\n<p>Une fois la destination s\u00e9lectionn\u00e9e, la carte 3D affiche l\u2019itin\u00e9raire depuis la borne. Elle indique \u00e9galement l\u2019\u00e9tage \u00e0 rejoindre et pr\u00e9cise si la destination se trouve au m\u00eame niveau. De plus, les visiteurs peuvent envoyer leur itin\u00e9raire sur leur t\u00e9l\u00e9phone pour poursuivre leur parcours en mobilit\u00e9.<\/p>\n\n\n\n<p>Enfin, la date, l\u2019heure et la m\u00e9t\u00e9o locale restent visibles en haut de l\u2019\u00e9cran. L\u2019ensemble de l\u2019interface reprend ainsi l\u2019identit\u00e9 visuelle de Mundo E pour offrir une exp\u00e9rience coh\u00e9rente avec l\u2019univers du centre commercial.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"1006\" data-id=\"26382\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175310.png\" alt=\"\" class=\"wp-image-26382\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175310.png 568w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175310-169x300.png 169w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"1009\" data-id=\"26385\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175322.png\" alt=\"\" class=\"wp-image-26385\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175322.png 567w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175322-169x300.png 169w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"565\" height=\"1006\" data-id=\"26379\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175345.png\" alt=\"\" class=\"wp-image-26379\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175345.png 565w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/04\/Captura-de-pantalla-2026-10-08-175345-168x300.png 168w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Des bornes con\u00e7ues sur mesure et fabriqu\u00e9es avec un partenaire local<\/h2>\n\n\n\n<p>Chaque borne est \u00e9quip\u00e9e d\u2019un \u00e9cran tactile vertical de 55 pouces, choisi pour sa facilit\u00e9 d\u2019utilisation et sa lisibilit\u00e9 optimale. Les \u00e9quipements ont \u00e9t\u00e9 con\u00e7us sur mesure et fabriqu\u00e9s au Mexique par notre partenaire Kolo. Cette collaboration permet d\u2019assurer une intervention rapide pour la maintenance mat\u00e9rielle tout en valorisant le savoir-faire local.<\/p>\n\n\n\n<p>Lorsqu\u2019elles sont inactives, les bornes diffusent des contenus publicitaires. D\u00e8s qu\u2019un visiteur touche l\u2019\u00e9cran, l\u2019interface d\u2019orientation ViaDirect s\u2019ouvre. Le centre b\u00e9n\u00e9ficie ainsi d\u2019un outil d\u2019orientation pratique et d\u2019un espace suppl\u00e9mentaire pour diffuser ses propres messages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une solution maintenue \u00e0 jour : migration logicielle et maintenance<\/h2>\n\n\n\n<p>Une solution d\u2019orientation n\u2019est utile que si elle reste op\u00e9rationnelle et \u00e9volue dans le temps. Depuis son d\u00e9ploiement, l\u2019installation de Mundo E b\u00e9n\u00e9ficie des mises \u00e0 jour et de la maintenance assur\u00e9es par les \u00e9quipes de ViaDirect :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2022 :<\/strong> migration du logiciel de la version 3 vers la version 4 de la plateforme ViaDirect.<\/li>\n\n\n\n<li><strong>2023 \u00e0 2024 :<\/strong> remplacement progressif des composants sur les 12 bornes, notamment les \u00e9crans, les lecteurs multim\u00e9dias, les cadres tactiles et les \u00e9quipements r\u00e9seau, afin de maintenir les performances de chaque unit\u00e9.<\/li>\n\n\n\n<li><strong>Janvier 2026 :<\/strong> inspection et maintenance sur site, avec v\u00e9rification des structures des bornes, nettoyage et contr\u00f4le de la connexion Internet et du c\u00e2blage.<\/li>\n<\/ul>\n\n\n\n<p>Cet accompagnement continu, assur\u00e9 par ViaDirect et son \u00e9quipe locale, garantit une exp\u00e9rience fiable aux visiteurs et contribue \u00e0 pr\u00e9server l\u2019investissement de l\u2019exploitant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>Vous recherchez une solution d\u2019orientation pour votre centre commercial ?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>ViaDirect con\u00e7oit des solutions d\u2019orientation interactives adapt\u00e9es aux sp\u00e9cificit\u00e9s de chaque site.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/contact\"><strong>Contact our team \u2197<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Mundo E, au Mexique, a fait \u00e9voluer l\u2019exp\u00e9rience de ses visiteurs gr\u00e2ce \u00e0 12 bornes interactives d\u2019orientation 3D, alliant navigation intuitive, publicit\u00e9 digitale et maintenance \u00e0 long terme assur\u00e9e par ViaDirect.<\/p>\n","protected":false},"author":3,"featured_media":26370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[545,136,330,120,525,207,133,317],"class_list":{"0":"post-26391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-borne-dorientation","10":"tag-bornes-interactives","11":"tag-centre-commercial-2","12":"tag-geolocalisation-interieur","13":"tag-mexique","14":"tag-orientation-digitale","15":"tag-satisfaction-client","16":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Centre commercial Mundo E : 12 bornes interactives d\u2019orientation<\/title>\n<meta name=\"description\" content=\"12 bornes 3D guident les visiteurs de Mundo E au Mexique. 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