{"id":26993,"date":"2026-11-05T17:45:28","date_gmt":"2026-11-05T17:45:28","guid":{"rendered":"https:\/\/viadirect.com\/?p=26993"},"modified":"2026-11-05T18:12:23","modified_gmt":"2026-11-05T18:12:23","slug":"espace-saint-quentin-renouvellement-bornes-2025","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/espace-saint-quentin-renouvellement-bornes-2025\/","title":{"rendered":"Espace Saint-Quentin et ViaDirect : plus de cinq ans de partenariat au service de l\u2019orientation digitale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Situ\u00e9 \u00e0 Montigny-le-Bretonneux, en \u00cele-de-France, Espace Saint-Quentin est un centre commercial qui ne cesse de se r\u00e9inventer. Il s&rsquo;\u00e9tend sur 180 000 m\u00b2 et regroupe environ 130 enseignes. On y retrouve notamment des marques de mode, de sant\u00e9, de beaut\u00e9 et de restauration, telles que Carrefour, H&amp;M, Father and Sons, IZAC, Starbucks et Burger King. Le site se distingue \u00e9galement par son concept de village commercial, qui associe galerie couverte, parking et rue pi\u00e9tonne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette \u00e9volution repose notamment sur les investissements d&rsquo;Altarea, propri\u00e9taire du centre. Le groupe a engag\u00e9 plusieurs travaux de modernisation, notamment au niveau des sols, des plafonds et des all\u00e9es. En parall\u00e8le, Espace Saint-Quentin fait confiance \u00e0 ViaDirect depuis 2021 pour am\u00e9liorer le parcours digital de ses visiteurs. En 2025, les deux partenaires ont franchi une nouvelle \u00e9tape avec le renouvellement complet du parc de bornes interactives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mai 2021 : un premier d\u00e9ploiement<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"26944\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-1-768x1024-1.jpg\" alt=\"\" class=\"wp-image-26944\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-1-768x1024-1.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-1-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-1-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-1-1536x2048.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-1-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"765\" data-id=\"26947\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-2-1024x765.jpg\" alt=\"\" class=\"wp-image-26947\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-2-1024x765.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-2-300x224.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-2-767x573.jpg 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-2-1536x1147.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-2-2048x1530.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La solution ViaDirect a \u00e9t\u00e9 mise en service \u00e0 Espace Saint-Quentin le 27 mai 2021. Ce premier d\u00e9ploiement associait des bornes interactives Gazelle, une application mobile et une cartographie Visioglobe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif du projet \u00e9tait de proposer au centre commercial la derni\u00e8re version du logiciel ViaDirect, tout en pr\u00e9servant ses besoins sp\u00e9cifiques, notamment l\u2019utilisation des cartes de fid\u00e9lit\u00e9. La solution d\u2019orientation comprenait les fonctionnalit\u00e9s suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une orientation en temps r\u00e9el dans un environnement 3D avec une visualisation multi\u00e9tage.<\/li>\n\n\n\n<li>Un plan interactif multitouch du centre commercial.<\/li>\n\n\n\n<li>L\u2019affichage des offres commerciales et des actualit\u00e9s.<\/li>\n\n\n\n<li>Une connexion \u00e0 un service web pour r\u00e9cup\u00e9rer les donn\u00e9es des cartes de fid\u00e9lit\u00e9.<\/li>\n\n\n\n<li>Une interface utilisateur anim\u00e9e.<\/li>\n\n\n\n<li>L\u2019int\u00e9gration de la cartographie Visioglobe.<\/li>\n\n\n\n<li>Une interface disponible en fran\u00e7ais et en anglais.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2025 : un renouvellement complet des bornes interactives<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"646\" data-id=\"26952\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-3.jpg.png\" alt=\"\" class=\"wp-image-26952\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-3.jpg.png 417w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-3.jpg-194x300.png 194w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"769\" data-id=\"26950\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-2.jpg.png\" alt=\"\" class=\"wp-image-26950\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-2.jpg.png 432w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-2.jpg-169x300.png 169w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"769\" data-id=\"26951\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-5.jpg.png\" alt=\"\" class=\"wp-image-26951\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-5.jpg.png 432w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-5.jpg-169x300.png 169w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quatre ans plus tard, le centre commercial et Altarea ont fait le choix de renouveler l&rsquo;ensemble de l&rsquo;installation. Lanc\u00e9 autour des mois de juin et juillet 2025, le projet a port\u00e9 sur les \u00e9quipements, le mobilier et les logiciels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Mat\u00e9riel et mobilier<\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retrait des anciennes bornes.<\/li>\n\n\n\n<li>Installation de 4 bornes Gazelle avec un m\u00e2t blanc translucide, en orientation paysage.<\/li>\n\n\n\n<li>Installation d&rsquo;un caisson mural de 32 pouces avec un encadrement int\u00e9gr\u00e9 au niveau de l&rsquo;accueil, en remplacement de l&rsquo;ancien \u00e9cran de 40 pouces.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Logiciel et cartographie<\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"26967\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/00-Screensaver-3-1024x576.png\" alt=\"\" class=\"wp-image-26967\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/00-Screensaver-3-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/00-Screensaver-3-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/00-Screensaver-3-768x432.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/00-Screensaver-3-1536x864.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/00-Screensaver-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" data-id=\"26962\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111958-1024x571.png\" alt=\"\" class=\"wp-image-26962\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111958-1024x571.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111958-300x167.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111958-768x428.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111958-1536x856.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111958.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"26965\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111944-1024x575.png\" alt=\"\" class=\"wp-image-26965\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111944-1024x575.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111944-768x431.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111944-300x168.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111944-1536x862.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111944.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"26974\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111936-1024x576.png\" alt=\"\" class=\"wp-image-26974\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111936-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111936-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111936-767x431.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111936-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111936.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"26980\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111927-1024x575.png\" alt=\"\" class=\"wp-image-26980\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111927-1024x575.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111927-300x168.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111927-768x431.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111927-1536x862.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111927.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"26983\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111922-1024x577.png\" alt=\"\" class=\"wp-image-26983\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111922-1024x577.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111922-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111922-767x432.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111922-1536x866.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111922.png 1911w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"26959\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-112010-1024x576.png\" alt=\"\" class=\"wp-image-26959\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-112010-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-112010-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-112010-767x431.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-112010-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-112010.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Refonte de l&rsquo;interface utilisateur.<\/li>\n\n\n\n<li>Passage de la cartographie Visioglobe \u00e0 la cartographie propri\u00e9taire de ViaDirect sur les bornes.<\/li>\n\n\n\n<li>D\u00e9ploiement du plan ViaDirect Mobile, permettant aux visiteurs de retrouver la m\u00eame exp\u00e9rience d&rsquo;orientation directement sur leur smartphone.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Un partenariat qui \u00e9volue avec le centre commercial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Des premi\u00e8res bornes Gazelle et de l&rsquo;application mobile d\u00e9ploy\u00e9es en 2021 au renouvellement du parc et \u00e0 l&rsquo;int\u00e9gration de la cartographie ViaDirect en 2025, Espace Saint-Quentin illustre l&rsquo;importance de faire \u00e9voluer sa solution d&rsquo;orientation au m\u00eame rythme que son environnement commercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les visiteurs b\u00e9n\u00e9ficient ainsi d&rsquo;un environnement moderne et optimis\u00e9, qui facilite leurs d\u00e9placements et contribue \u00e0 une exp\u00e9rience client de qualit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous g\u00e9riez un centre commercial, un a\u00e9roport, un h\u00f4pital ou un campus, la m\u00eame approche s&rsquo;applique : proposer une exp\u00e9rience d&rsquo;orientation qui \u00e9volue avec votre site et s&rsquo;adapte \u00e0 tous les \u00e9crans, des bornes interactives aux smartphones de vos visiteurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00eat \u00e0 faire \u00e9voluer votre solution d&rsquo;orientation ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Votre parc de bornes interactives commence \u00e0 vieillir ou vous pr\u00e9voyez une r\u00e9novation ? Notre \u00e9quipe peut vous accompagner dans la d\u00e9finition de la solution la plus adapt\u00e9e \u00e0 votre \u00e9tablissement, du renouvellement des bornes au d\u00e9ploiement d&rsquo;un plan accessible sur mobile et sur le web. <strong>Contactez l&rsquo;\u00e9quipe ViaDirect<\/strong> pour \u00e9changer sur votre projet et demander une d\u00e9monstration personnalis\u00e9e.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button is-style-fill has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/viadirect.com\/fr\/contact\/\"><strong><strong><strong>Contactez notre \u00e9quipe \u2197<\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Des premi\u00e8res bornes Gazelle install\u00e9es en 2021 au renouvellement du parc en 2025 avec Altarea : de nouvelles bornes, la cartographie propri\u00e9taire de ViaDirect et le d\u00e9ploiement du plan ViaDirect Mobile.<\/p>\n","protected":false},"author":3,"featured_media":26991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[343,136,330,118,120,207,133,1135,317,206],"class_list":["post-26993","post","type-post","status-publish","format-standard","has-post-thumbnail","category-centres-commerciaux","category-etude","tag-accessibilite","tag-bornes-interactives","tag-centre-commercial-2","tag-france-3","tag-geolocalisation-interieur","tag-orientation-digitale","tag-satisfaction-client","tag-software-interactif","tag-viadirect-2","tag-viadirect-mobile-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bornes d\u2019orientation en centre commercial : Espace Saint-Quentin<\/title>\n<meta name=\"description\" content=\"Avec ses 180 000 m\u00b2 et 130 enseignes, Espace Saint-Quentin fait confiance \u00e0 ViaDirect depuis 2021. 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