{"id":27037,"date":"2026-11-11T20:24:13","date_gmt":"2026-11-11T20:24:13","guid":{"rendered":"https:\/\/viadirect.com\/?p=27037"},"modified":"2026-11-11T20:34:53","modified_gmt":"2026-11-11T20:34:53","slug":"nicetoile-bornes-interactives-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/nicetoile-bornes-interactives-viadirect\/","title":{"rendered":"Nicetoile : une collaboration durable autour de l&rsquo;orientation digitale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Situ\u00e9 sur la prestigieuse avenue Jean M\u00e9decin, le centre commercial <strong>Nicetoile<\/strong> est une destination shopping incontournable de la C\u00f4te d&rsquo;Azur. Avec ses 21 800 m\u00b2 r\u00e9partis sur plusieurs niveaux, il accueille chaque jour r\u00e9sidents, actifs urbains et touristes internationaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis 2016, <strong>ViaDirect accompagne Nicetoile<\/strong> dans le d\u00e9veloppement de son orientation digitale. L&rsquo;entreprise fournit une solution compl\u00e8te, qui associe logiciel interactif, interface tactile et bornes Gazelle. Gr\u00e2ce \u00e0 cet \u00e9cosyst\u00e8me, le centre propose un parcours visiteur fluide, rapide et intuitif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une collaboration p\u00e9renne et \u00e9volutive<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;histoire entre Nicetoile et ViaDirect illustre la durabilit\u00e9 de nos solutions. Elle t\u00e9moigne \u00e9galement de notre capacit\u00e9 \u00e0 accompagner les \u00e9volutions d&rsquo;un grand centre commercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trois \u00e9tapes majeures marquent cette collaboration :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2016 (\u00c9quipement initial) :<\/strong> ViaDirect installe trois bornes interactives au design exclusif \u00ab Gazelle \u00bb. Leur int\u00e9gration respecte l&rsquo;architecture du centre. Elles facilitent ainsi l&rsquo;orientation des visiteurs dans les galeries.<\/li>\n\n\n\n<li><strong>2022 (Modernisation logicielle et mat\u00e9rielle) :<\/strong> Apr\u00e8s la reprise de la gestion par le groupe <strong>Altarea<\/strong>, le partenariat se poursuit. ViaDirect d\u00e9ploie alors sa solution <strong>Wayfinding Software V4<\/strong>, adapt\u00e9e \u00e0 l&rsquo;identit\u00e9 graphique d&rsquo;Altarea. Nos \u00e9quipes renouvellent \u00e9galement les lecteurs multim\u00e9dias (<em>players<\/em>). Par ailleurs, ViaDirect int\u00e8gre la cartographie 3D interactive de <strong>Visioglobe<\/strong> dans son application via API.<\/li>\n\n\n\n<li><strong>2024 (Cycle de vie et maintenance sur mesure) :<\/strong> Le mobilier conserve son design d&rsquo;origine. Toutefois, les \u00e9crans n\u00e9cessitent une modernisation. Nos \u00e9quipes techniques con\u00e7oivent donc un caisson d&rsquo;adaptation sur mesure. Celui-ci accueille un \u00e9cran haute luminosit\u00e9 de derni\u00e8re g\u00e9n\u00e9ration, sans remplacer toute la structure.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"27053\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144103-1024x576.png\" alt=\"\" class=\"wp-image-27053\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144103-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144103-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144103-767x431.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144103-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144103.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"27056\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144054-1024x576.png\" alt=\"\" class=\"wp-image-27056\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144054-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144054-767x431.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144054-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144054-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144054.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"27051\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144050-1024x576.png\" alt=\"\" class=\"wp-image-27051\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144050-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144050-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144050-767x431.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144050-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144050.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"27052\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144035-1024x576.png\" alt=\"\" class=\"wp-image-27052\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144035-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144035-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144035-767x431.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144035-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144035.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un maillage strat\u00e9gique pens\u00e9 pour le parcours client<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les trois bornes interactives sont implant\u00e9es aux n\u0153uds de circulation strat\u00e9giques du centre :<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Niveau 0 (Parvis Nord) :<\/strong> Accueil direct des flux pi\u00e9tons arrivant par l&rsquo;avenue Jean M\u00e9decin.<\/li>\n\n\n\n<li><strong>Niveau 0 (Acc\u00e8s Mass\u00e9na) :<\/strong> Orientation imm\u00e9diate des visiteurs issus des transports en commun et de la place Mass\u00e9na.<\/li>\n\n\n\n<li><strong>Niveau -1 (Liaison parking) :<\/strong> Prise en charge des usagers d\u00e8s la sortie des zones de stationnement et des bornes de recharge pour v\u00e9hicules \u00e9lectriques.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque mobilier embarque une unit\u00e9 de contr\u00f4le connect\u00e9e permettant une supervision proactive et une assistance technique \u00e0 distance assur\u00e9e par le p\u00f4le Service Desk de ViaDirect.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"27045\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-576x1024.jpg\" alt=\"\" class=\"wp-image-27045\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-1152x2048.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"1024\" data-id=\"27042\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-1-765x1024.jpg\" alt=\"\" class=\"wp-image-27042\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-1-765x1024.jpg 765w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-1-224x300.jpg 224w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-1-768x1028.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-1.jpg 968w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Des fonctionnalit\u00e9s pens\u00e9es pour l&rsquo;usager et l&rsquo;exploitant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;interface graphique, configur\u00e9e sur mesure selon la charte d&rsquo;Altarea, propose un ensemble complet de services digitaux :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guidage 3D multi-niveaux :<\/strong> Calcul d&rsquo;itin\u00e9raires en temps r\u00e9el prenant en compte les escalators et ascenseurs, adapt\u00e9 \u00e0 tous les publics (y compris PMR).<\/li>\n\n\n\n<li><strong>Moteur de recherche multicrit\u00e8re :<\/strong> Acc\u00e8s direct \u00e0 l&rsquo;offre commerciale par ordre alphab\u00e9tique (A-Z), par univers produit ou par cat\u00e9gorie de restauration.<\/li>\n\n\n\n<li><strong>Services &amp; Mobilit\u00e9 :<\/strong> Renseignements pratiques sur les parkings, les transports publics ni\u00e7ois et les infrastructures avoisinantes.<\/li>\n\n\n\n<li><strong>Vitrine promotionnelle :<\/strong> Espaces d&rsquo;affichage dynamiques d\u00e9di\u00e9s aux campagnes saisonni\u00e8res (Soldes, Carnaval de Nice, f\u00eates de fin d&rsquo;ann\u00e9e), au programme de fid\u00e9lit\u00e9 et \u00e0 la carte cadeau du centre.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gestion dynamique des contenus et r\u00e9activit\u00e9 technique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un dispositif d&rsquo;orientation n&rsquo;est efficace que si son contenu refl\u00e8te fid\u00e8lement la r\u00e9alit\u00e9 du centre. ViaDirect assure une mise \u00e0 jour continue de la base de donn\u00e9es : int\u00e9gration rapide des nouvelles enseignes, adaptation des horaires exceptionnels et habillage \u00e9v\u00e9nementiel des interfaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La transition transparente d&rsquo;une fonci\u00e8re \u00e0 une autre et les mont\u00e9es de version logicielles successives confirment l&rsquo;engagement de ViaDirect : concevoir des solutions mat\u00e9rielles p\u00e9rennes, des logiciels \u00e9volutifs et un support op\u00e9rationnel r\u00e9actif sur le long terme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vous envisagez de moderniser la signal\u00e9tique digitale de votre espace commercial ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nos experts vous accompagnent de la conception \u00e0 la maintenance op\u00e9rationnelle.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button is-style-fill has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/viadirect.com\/fr\/contact\/\"><strong><strong>Contactez nos \u00e9quipes \u2197<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partenaire historique de Nicetoile, ViaDirect d\u00e9ploie une solution d&rsquo;orientation interactive \u00e9volutive au service des visiteurs : logiciel V4, plan 3D dynamique et accompagnement technique continu sous la gestion d&rsquo;Altarea.<\/p>\n","protected":false},"author":3,"featured_media":27048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[1173,136,1175,330,1176,118,188,120,1177,207,133,1174,449],"class_list":["post-27037","post","type-post","status-publish","format-standard","has-post-thumbnail","category-centres-commerciaux","category-etude","tag-altarea","tag-bornes-interactives","tag-cartographie-3d","tag-centre-commercial-2","tag-experience-visiteur","tag-france-3","tag-gazelle","tag-geolocalisation-interieur","tag-nice","tag-orientation-digitale","tag-satisfaction-client","tag-visioglobe","tag-wayfinding-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nicetoile modernise ses bornes interactives | ViaDirect<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment ViaDirect accompagne Nicetoile avec des bornes interactives, un plan 3D et une orientation digitale \u00e9volutive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viadirect.com\/fr\/nicetoile-bornes-interactives-viadirect\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nicetoile modernise ses bornes interactives | ViaDirect\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment ViaDirect accompagne Nicetoile avec des bornes interactives, un plan 3D et une orientation digitale \u00e9volutive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viadirect.com\/fr\/nicetoile-bornes-interactives-viadirect\/\" \/>\n<meta property=\"og:site_name\" content=\"ViaDirect\" \/>\n<meta property=\"article:published_time\" 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