{"id":27087,"date":"2026-11-12T21:16:57","date_gmt":"2026-11-12T21:16:57","guid":{"rendered":"https:\/\/viadirect.com\/?p=27087"},"modified":"2026-11-12T21:21:38","modified_gmt":"2026-11-12T21:21:38","slug":"encuentro-oceania-bornes-orientation-digitale","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/encuentro-oceania-bornes-orientation-digitale\/","title":{"rendered":"Encuentro Oceania : l\u2019orientation digitale avec ViaDirect"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le centre commercial <strong>Encuentro Oceania<\/strong>, appartenant au groupe Pulso Inmobiliario, est l\u2019un des projets les plus r\u00e9cents de Mexico. Il se situe dans l\u2019arrondissement de Venustiano Carranza, \u00e0 l\u2019intersection de l\u2019Avenida del Pe\u00f1\u00f3n et de l\u2019Avenida Oceania. De plus, il se trouve \u00e0 seulement cinq minutes de l\u2019a\u00e9roport international Benito-Ju\u00e1rez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 sa proximit\u00e9 avec l\u2019a\u00e9roport, le centre accueille des visiteurs du monde entier. Cependant, sa client\u00e8le est principalement mexicaine. En effet, il s\u2019agit du seul centre commercial r\u00e9gional sp\u00e9cialis\u00e9 dans la mode du secteur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec 75 000 m\u00b2 de surface commerciale, Encuentro Oceania r\u00e9unit plus de 200 enseignes. Parmi ses locomotives commerciales figurent IKEA et les 15 salles de cin\u00e9ma Cinemex. Le centre propose \u00e9galement de nombreux restaurants et espaces de loisirs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un projet d\u2019orientation digitale d\u00e8s l\u2019ouverture<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de son inauguration en 2021, Encuentro Oceania a fait le choix de la signal\u00e9tique digitale. Son objectif \u00e9tait d\u2019am\u00e9liorer l\u2019exp\u00e9rience des visiteurs. Le centre souhaitait \u00e9galement faciliter leurs d\u00e9placements dans cet espace de grande envergure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour cela, le centre commercial a choisi la solution ViaDirect. Il a ainsi install\u00e9 des bornes interactives permettant de rechercher facilement les boutiques, les services et les itin\u00e9raires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, Encuentro Oceania est le troisi\u00e8me centre commercial de Pulso Inmobiliario \u00e0 adopter notre technologie. Cette installation t\u00e9moigne de la confiance du groupe envers nos solutions. Elle renforce \u00e9galement un partenariat d\u00e9j\u00e0 bien \u00e9tabli au Mexique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">14 bornes \u00e0 double \u00e9cran dans tout le centre commercial<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"480\" style=\"aspect-ratio: 848 \/ 480;\" width=\"848\" controls src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Video-Pelikan-Encuentro-Oceania.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">ViaDViaDirect a install\u00e9 14 bornes d\u2019orientation digitale sur mesure. Chaque \u00e9quipement dispose de deux \u00e9crans et d\u2019un design inspir\u00e9 de nos mod\u00e8les DoaDo et Pelikan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette configuration r\u00e9unit deux fonctionnalit\u00e9s au sein d\u2019un m\u00eame mobilier :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c9cran inf\u00e9rieur horizontal de 43 pouces :<\/strong> il int\u00e8gre un \u00e9cran tactile Samsung avec un plan 3D interactif. Les visiteurs peuvent explorer les diff\u00e9rents niveaux et trouver facilement leur destination.<\/li>\n\n\n\n<li><strong>\u00c9cran sup\u00e9rieur vertical de 65 pouces :<\/strong> il est \u00e9quip\u00e9 d\u2019un \u00e9cran Samsung 4K d\u00e9di\u00e9 \u00e0 l\u2019affichage dynamique. Il diffuse en continu des publicit\u00e9s, des promotions et des contenus commerciaux.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, les bornes b\u00e9n\u00e9ficient d\u2019une finition noire. Leur logo et leur symbole \u00ab i \u00bb sont r\u00e9tro\u00e9clair\u00e9s par des LED blanches. Ainsi, les \u00e9quipements sont facilement rep\u00e9rables depuis diff\u00e9rents espaces du centre commercial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un logiciel qui guide chaque visiteur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un logiciel qui guide chaque visiteur<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les bornes fonctionnent avec la plateforme ViaDirect V4, personnalis\u00e9e selon les besoins d\u2019Encuentro Oceania. L\u2019interface est \u00e9galement disponible en espagnol et en anglais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le logiciel rassemble plusieurs fonctionnalit\u00e9s pour faciliter chaque visite :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plan 3D interactif :<\/strong> il repr\u00e9sente les diff\u00e9rents niveaux du centre commercial. Il int\u00e8gre \u00e9galement l\u2019indicateur \u00ab Vous \u00eates ici \u00bb et calcule des itin\u00e9raires accessibles aux personnes \u00e0 mobilit\u00e9 r\u00e9duite.<\/li>\n\n\n\n<li><strong>Recherche de boutiques :<\/strong> elle permet de trouver les plus de 200 enseignes par nom, par ordre alphab\u00e9tique ou par cat\u00e9gorie. Les cat\u00e9gories comprennent notamment la mode, les accessoires, la restauration, la technologie et les services.<\/li>\n\n\n\n<li><strong>Acc\u00e8s aux services essentiels :<\/strong> il facilite la consultation des principaux services du centre commercial.<\/li>\n\n\n\n<li><strong>Promotions et \u00e9v\u00e9nements :<\/strong> l\u2019interface affiche les offres et les coupons des enseignes du centre. Les visiteurs peuvent ainsi d\u00e9couvrir les derni\u00e8res actualit\u00e9s commerciales.<\/li>\n\n\n\n<li><strong>Envoi d\u2019itin\u00e9raires par SMS :<\/strong> cette fonctionnalit\u00e9 permet d&rsquo;envoyer directement le parcours sur le t\u00e9l\u00e9phone portable des visiteurs. Ils peuvent ensuite le consulter tout au long de leur visite.<\/li>\n\n\n\n<li><strong>\u00c9cran de veille dynamique :<\/strong> il diffuse des contenus mis en avant lorsque la borne n\u2019est pas utilis\u00e9e.<\/li>\n\n\n\n<li><strong>Informations m\u00e9t\u00e9orologiques :<\/strong> elles sont directement int\u00e9gr\u00e9es \u00e0 l\u2019interface.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 ces fonctionnalit\u00e9s, les visiteurs acc\u00e8dent facilement aux informations dont ils ont besoin. Parall\u00e8lement, le centre commercial dispose d\u2019un canal suppl\u00e9mentaire pour valoriser ses enseignes et leurs promotions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pulso Inmobiliario et ViaDirect : un partenariat de confiance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pulso Inmobiliario est l\u2019un des principaux promoteurs immobiliers du Mexique. Son partenariat avec ViaDirect concerne plusieurs centres commerciaux du pays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outre Encuentro Oceania, le groupe utilise \u00e9galement notre technologie dans les centres Manacar et Encuentro Fortuna. Ces projets t\u00e9moignent de la confiance renouvel\u00e9e de Pulso Inmobiliario envers nos solutions d\u2019orientation digitale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Vous souhaitez moderniser l\u2019orientation digitale de votre \u00e9tablissement ?<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chez ViaDirect, nos experts vous accompagnent \u00e0 chaque \u00e9tape de votre projet. De la conception de la solution \u00e0 sa maintenance op\u00e9rationnelle, nous d\u00e9veloppons des outils adapt\u00e9s aux besoins de chaque \u00e9tablissement.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button is-style-fill has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/viadirect.com\/fr\/contact\/\"><strong><strong><strong><strong><strong>Contactez notre \u00e9quipe<\/strong><\/strong> \u2197<\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment ViaDirect a \u00e9quip\u00e9 le centre commercial Encuentro Ocean\u00eda, \u00e0 Mexico, de 14 bornes d\u2019orientation digitale \u00e0 double \u00e9cran. Cette solution associe plans 3D interactifs, recherche de boutiques, itin\u00e9raires accessibles et affichage dynamique pour am\u00e9liorer l\u2019exp\u00e9rience des visiteurs.<\/p>\n","protected":false},"author":3,"featured_media":27084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[136,330,245,525,207,417,1182,133,317],"class_list":["post-27087","post","type-post","status-publish","format-standard","has-post-thumbnail","category-centres-commerciaux","category-etude","tag-bornes-interactives","tag-centre-commercial-2","tag-experience-client","tag-mexique","tag-orientation-digitale","tag-orientation-indoor","tag-pelikan","tag-satisfaction-client","tag-viadirect-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encuentro Ocean\u00eda : bornes d\u2019orientation 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