José María Córdova International Airport, serving Medellín and ranking as Colombia’s second busiest airport, has taken a major step toward digital modernization. To improve passenger flow and orientation inside the terminal, the airport partnered with ViaDirect to implement an interactive wayfinding solution. With more than 5 million travelers annually, the airport needed a tool to help visitors quickly and efficiently reach their destinations.
One digital wayfinding kiosk for seamless navigation
To address this need, the airport installed its first digital wayfinding kiosk, powered by ViaDirect’s exclusive software. Located in the main terminal, the kiosk offers travelers clear, personalized directions. With just a few taps, users can find shops, boarding gates, restaurants, restrooms, and more—dramatically improving their journey through the terminal.
In addition to enhancing mobility, the kiosk also features a dedicated space for digital advertising. This allows the airport to promote campaigns, services, and special offers without compromising the system’s usability.
As part of its communications strategy, the airport produced an official promotional video to highlight the benefits of the new tool. The video showcases how the solution improves both operational efficiency and the passenger experience.
Key features of ViaDirect’s digital kiosk at José María Córdova Airport
- Fully customized design: From menu layout to button shapes and color palette, the software was designed from scratch to reflect the airport’s visual identity.
- 3D interactive maps: Precise navigation within the terminal through user-friendly, visually appealing maps.
- Advertising communication space: Dedicated area for institutional messages or promotional campaigns on the home screen.
- Intuitive guidance to points of interest: Restrooms, gates, shops, and services accessible with just a few taps.
The future of digital wayfinding at José María Córdova Airport
Currently, the airport features one kiosk. However, plans are in place to expand the system by installing more units throughout the terminal. This expansion will bring the benefits of digital wayfinding to even more passengers and further enhance their airport experience.
Want to transform wayfinding at your airport?
Whether you want to optimize passenger flow, better communicate your services, or enhance the overall digital experience, ViaDirect has the ideal solution.
Contact us to learn more.
