In 2020, ViaDirect strengthened its presence in the Netherlands with the deployment of five interactive kiosks at Markthal. The project was delivered in collaboration with Klépierre, one of Europe’s leading shopping center operators, managing more than 100 destinations across the continent.
This milestone reinforced ViaDirect’s growing partnership with Klépierre. The collaboration already includes flagship assets such as Centre Mayol and Hoog Catharijne. The Markthal project further established ViaDirect as a trusted digital wayfinding partner in the Dutch market.
A landmark destination powered by smart guidance
Markthal is a vibrant urban destination where architecture, fresh markets, gastronomy, and city life come together. It welcomes thousands of visitors every day. Its dynamic layout makes intuitive navigation essential to ensuring a seamless experience.
Integrating ViaDirect’s interactive wayfinding solution brought clarity to this high traffic environment. The technology helps structure visitor flows while improving orientation throughout the venue.
The five kiosks feature ViaDirect’s advanced interactive software, including:
• Touch enabled 3D maps
• Intelligent store and category search
• Detailed restaurant and service information
• Direct access to promotions, opening hours, and events
Each element was designed to reduce friction. Visitors can quickly find what they need and focus on enjoying the destination.
Real time information for smarter journeys
The solution goes beyond in mall navigation. It also integrates real time data to improve the overall journey.
Visitors can access:
• Parking availability
• Traffic conditions
• Public transport information
These data driven touchpoints enhance both pre visit planning and on site navigation. The result is a smoother and more intuitive experience.
Continuous innovation: UI redesign and map refresh
The collaboration with Klépierre continues to evolve. ViaDirect recently completed:
• A full UI redesign
• A refresh of the interactive map
This upgrade ensures that the digital interface remains aligned with visitor expectations and design standards. It also reflects on site updates and operational changes. Markthal continues to invest in modernization and visitor centric services.
A shared ambition across Europe
With this implementation and subsequent upgrade, Markthal strengthened its position as a forward thinking destination. At the same time, ViaDirect consolidated its role as a long term technology partner for Klépierre across Europe.
The partnership is driven by a shared ambition. Technology should guide visitors naturally and quietly in the background. The goal is simple: simplify navigation, enhance comfort, and improve everyday experiences.
Interested in Implementing a Similar Solution?
Would you like to learn more about this case study or explore how a digital wayfinding solution could enhance your shopping center?
Contact our sales team to discuss your project and discover how ViaDirect can help you improve visitor flow, increase engagement, and modernize your customer experience.
