Les Terrasses du Port, a shopping center in Marseille, improves its ViaDirect Wayfinding Solution
Les Terrasses du Port is located in the largest business district in southern Europe, Euroméditerranée. Located in a building with a view of the sea, it includes nearly 190 shops and restaurants, spread over the 61,000m2 of the building’s 4 floors. Since its opening, it has become a must-see shopping destination, particularly with its 260-metre long terrace overlooking the sea. To enable visitors to enjoy their time at the center, the mall has wayfinding kiosks to help them find their way around and acquire key information.
Under the management of Hammerson, a major Real Estate company, the shopping center chose in 2014 to equip itself with 9 digital wayfinding kiosks signed by ViaDirect. Currently, Les Terrasses du Port is continuing its project with the improvement of the wayfinding software and the addition of 7 new complementary wayfinding directories.
The solution provided includes the latest version of the wayfinding and information software with an optimal map and user-friendly design. In addition, it includes horizontal furniture from the ViaDirect catalogue bearing the name of the Gazelle. In order to give a more modern dimension to the Gazelle, its sign with the information picto is transparent in appearance and luminous so as to be fully visible while not obstructing the view.
The software of the center after evolution thus proposes the following features…
- 3D map of the shopping centre with multi-level view
- Shop search by alphabetical order and categories
- Display of offers and news
- Consultation of gift card points
- Real-time display of transport journey times
- Subscribe to the centre’s newsletter
- Animated user interface
- Button to access basic services (toilet, parking …)
- Interface in English and French
- Link to promote their mobile application
ViaDirect has also equipped other Hammerson shopping centres in France such as Place des Halles, Espace Saint-Quentin and O’Parinor. If you would like to benefit from the viadirect orientation solution, please make an appointment:
