ViaDirect is proud to announce its first collaboration with Thor Urbana, one of Mexico’s leading real estate development groups, renowned for creating exceptional lifestyle and retail destinations.
As of February 2025, four flagship shopping centers have been equipped with a new digital wayfinding solution, with a fifth installation scheduled later this year.
A Tailored Digital Experience Across 4 Key Locations
- Marina Puerto Cancún — Cancún
- Landmark GDL — Guadalajara
- The Park SLP — San Luis Potosí
- Town Square Metepec — Metepec
Each destination now offers an interactive mobile map accessible by scanning a QR code no app download required. Visitors can navigate in real time and easily locate shops, restaurants, events, and services throughout the center.
Shopping Centers as Lifestyle Destinations
In Mexico, shopping centers are more than retail spaces, they’re vibrant lifestyle hubs inspired by their North American counterparts. They are places to stroll, dine, gather, and enjoy leisure time.
Town Square Metepec perfectly illustrates this vision with its open-air design, green spaces, and welcoming atmosphere. The digital wayfinding solution integrates seamlessly into this environment, helping visitors explore and make the most of their experience.
A Smart Solution for Visitors and Managers
By adopting this solution, Thor Urbana not only improves the visitor journey but also gains access to a centralized management platform for its portfolio of properties. Among its key advantages:
- Interactive maps tailored to each shopping center
- Intuitive smartphone access via QR codes
- Indoor geolocation and route calculation
- Centralized content updates across multiple sites
- Compatibility with interactive kiosks
Looking Ahead: Expansion at Marina Puerto Cancún
The partnership continues to grow in 2025 with the upcoming deployment at Marina Puerto Cancún, further strengthening Thor Urbana’s position as an innovator in Mexico’s retail landscape.
Bring Innovation to Your Property
Want to enhance your visitors’ experience and simplify operations across your shopping center? Partner with ViaDirect to implement interactive wayfinding solutions tailored to your venue. Contact us today to explore how we can support your next project.
