Parque la Colina mall in Bogota is now equipped with ViaDirect wayfinding solution.

The 4th ViaDirect mall installation in Colombia is a big and special one to guide and entertain the 4 levels of Parque la Colina shopping center.

The complete package includes 17 giant vertical totems with one 65’’ screen on each side.

One side is a touch screen displaying ViaDirect wayfinding interactive software. On the other side, the totems screens broadcast a roll of commercial videos using Media4Display digital signage software from ViaDirect partner Telelogos.

To be more specific, 2 out of the 17 totems have dual touch screens displaying back and front ViaDirect interactive wayfinding software.

The full installation totals 34 shiny screens attracting and guiding without a doubt visitors and customers of Parque la Colina mall.

Ordered by Parque Arauco real estate and managed by ViaDirect, the huge project is a collaborative effort between Gable and ViaDirect local partners and teams.

Gable, the US specialist of digital signage solutions and technology-driven displays took care of the furniture and hardware while ViaDirect supervised the actual installation in the mall.

ViaDirect, of course, delivered its tailor made wayfinding software for Parque la Colina mall and will take care of the software and technical support.

Present in Colombia, Peru, and Chile, Parque Arauco real estate company owns and operates four shopping center formats: regional, neighborhood, outlet malls, and strip centers. 

Inaugurated in 2016 in Bogota, the 62,500 m2 Parque la Colina is one of the leading shopping malls of Colombia’s 7 million inhabitants capital. It accommodates a social area with several high-quality restaurants and week-end’s live music, an outside 13,263 m2 green park for kids and families, and a Cinemark 5 movie theaters ready for 3D.

ViaDirect software of Parque la Colina…

• 3D interactive map of the 4 levels 62,500 m2 mall
• Chosen itinerary sent on visitor’s cell phone with QR code quick scan
• Optional and accessible user interface display for people with reduced mobility (PRM)
• Step-free itineraries for people with reduced mobility (PRM)
• General search on touch screen QWERTY keyboard
• Retail shops search by categories and alphabetical order
• Detailed search for restaurants (from fast-food to specialties and gastronomic)
• Detailed search for Parque la Colina services: parking, public transportation, infirmary, nursery, ATM…
• Cinemark movie theater program and daily schedules
• Real-time display of offers and events
• Touristic general information
• Satisfaction survey
• User interface in Spanish and English