Large shopping centers evolve constantly. Renovations, tenant changes, and shifting visitor flows make navigation a strategic challenge rather than a one-time project.

It is precisely in this context that ViaDirect deployed its interactive wayfinding solution at Hoog Catharijne, one of the most visited shopping centers in Europe. Beyond a single installation, this project illustrates how digital wayfinding can support complex retail environments over time, adapting to change while maintaining clarity.

Designed for High-Traffic, Multi-Level Retail Environments

With tens of millions of visitors each year, Hoog Catharijne required a navigation system capable of meeting multiple objectives simultaneously.
In particular, the solution needed to:

• Guiding visitors efficiently across multiple floors
• Helping them discover the full commercial offering
• Reducing confusion in a constantly evolving space

ViaDirect’s solution was implemented to deliver clear, intuitive orientation while supporting the operational needs of mall management teams.

Technology Built to Last and Scale

Rather than focusing on short-term innovation, the deployment was designed for durability, performance, and scalability.

The system relies on:

• Centralized device management for remote monitoring and updates
• High-performance media players adapted to continuous public use
• Contactless and smartphone-compatible interaction to extend the experience beyond the screen

This approach allows shopping centers to evolve their digital strategy without replacing their entire infrastructure.

A Software Platform Adapted to Retail Operations

ViaDirect’s interactive directories are structured around real retail use cases and can be continuously updated as the mall changes.

Visitors can access:

• Multi-floor interactive maps with real-time positioning
• Shop, restaurant, and service search by name or category
• Event information, promotions, and practical details
• Parking and access information

Because the content is centrally managed, updates can be deployed quickly, ensuring information remains accurate despite frequent changes.

A Phased and Scalable Deployment Model

At Hoog Catharijne, the solution was rolled out progressively, with additional directories added over time. This phased approach reflects a reality shared by many shopping centers today digital tools must be able to grow alongside the asset.

This flexibility allows mall operators to

• Start with key locations
• Expand coverage as visitor needs evolve
• Align investments with renovation or expansion phases

Local Deployment, Global Expertise

To ensure long-term reliability, ViaDirect combines

• Local deployment and on-site partners
• Centralized supervision and technical support
• Proactive monitoring and maintenance

This hybrid model guarantees operational continuity while maintaining consistent standards across multiple sites and countries.

A Model That Remains Relevant Today

The Hoog Catharijne project demonstrates that effective wayfinding is not about trends, but about sustainable design. Clear navigation, centralized management, and scalable deployment remain critical priorities for shopping centers facing growing complexity and rising visitor expectations.

For mall managers looking to modernize orientation without locking themselves into rigid systems, this project as the others developed along Klépierre continues to serve as a reference as Centre Mayol or shopping centers in Spain.