Centro Mayor Shopping Mall, located in Bogotá, Colombia, is one of the largest shopping centers in Latin America. To improve the visitor experience and reduce confusion, the mall partnered with ViaDirect, the world leader in digital and interactive wayfinding solutions.
The goal? Modernize how users access information and navigate the space.
A digital orientation solution designed for over 25 million annual visitors
After conducting a visitor survey, Centro Mayor Shopping Mall discovered a major issue. Many people were getting lost and had trouble finding stores, services, and shopping offers. To solve this and improve the shopping experience without generating frustration, the mall searched for a trusted partner. They found it in ViaDirect, your expert in digital wayfinding solutions.
To serve more than 25 million visitors annually, the mall implemented ViaDirect’s digital wayfinding system, including:
- 3 “Gazelle” interactive kiosks, installed at strategic locations}
- The ViaDirect Mobile solution, accessible via QR Code without the need for app downloads
These tools not only provide indoor orientation and geolocated routes, but also share real-time updates on events, promotions, and essential amenities such as ATMs and restaurants.
Mobile map: Navigate from your smartphone
Recognizing the growing use of smartphones in Colombia, Centro Mayor deployed the ViaDirect Mobile Map. Visitors simply scan a QR Code placed around the mall to access the interactive map, explore itineraries, and navigate the building — all without assistance or a paper map.
This mobile solution offers a fully customized interface with your colors, reinforcing brand identity while making orientation quick and effortless.
Results: Greater accessibility, faster navigation
With ViaDirect’s advanced orientation software, Centro Mayor Shopping Mall has seen measurable improvements in:
- Real-time navigation across stores, services, and facilities
- Visitor independence and satisfaction, especially for people with reduced mobility (PRM)
- Operational efficiency and customer service response times
- Reduced confusion and congestion across high-traffic areas
The mall now benefits from a modern, intuitive digital orientation system that enhances the overall visitor journey.
Like Centro Mayor, want to enhance your visitors’ journey?
They trust us: Join the growing number of global projects powered by ViaDirect, your expert in digital and interactive wayfinding solutions.
Whether you need interactive kiosks, a mobile map, or a fully integrated orientation software, we provide consulting, installation, and maintenance services tailored to your needs.
Let’s improve your visitors’ experience together.
