Located in the heart of Lyon, Westfield La Part-Dieu is one of the largest shopping centres in France. It is also a key destination for shopping, leisure, and dining.

As part of its digital transformation strategy, Unibail-Rodamco-Westfield (URW) continues to deploy innovative solutions across its shopping centres. The goal is to enhance the visitor experience.

At Westfield La Part-Dieu, ViaDirect has installed an interactive VDMapWall kiosk. This installation is also complemented by a mobile interactive map. Together, these solutions provide a smooth and intuitive digital wayfinding experience.

Simple and intuitive digital wayfinding

Thanks to the ViaDirect VDMapWall, visitors can consult an interactive map of the shopping centre. This allows them to quickly locate stores, restaurants, and services.

The touch interface enables visitors to:

• Easily search for a store or service
• Get clear directions to their destination
• Check the centre’s news and promotions
• Access cinema schedules and showtimes

The interface is available in French and English, making it accessible to both local and international visitors.

An interactive map accessible on smartphones

To extend the navigation experience beyond the interactive kiosk, Westfield La Part-Dieu also offers a mobile map that visitors can access directly from their smartphones.

Thanks to a strategically placed QR code inside the shopping centre, visitors can instantly open the interactive map on their phone, without downloading an app.

They can then:

• Access the centre map at any time
• Search for a store or restaurant
• Follow directions directly on their smartphone

This solution creates a continuous wayfinding experience, from the interactive kiosk to the visitor’s phone.

An enhanced visitor experience

With this installation, Westfield La Part-Dieu strengthens its digital wayfinding system and makes navigation easier in one of the busiest shopping centres in France.

By combining an interactive kiosk and a mobile map, the centre now offers visitors multiple access points to find their way and fully enjoy their visit.

Would you like to improve visitor navigation in your shopping centre?
👉 Contact our team to discover how our digital wayfinding solutions can transform the visitor experience in your destination.