Designing an Innovative Digital Signage Experience to Enhance Navigation and Customer Engagement
Deployed extensively in the heart of Paris at Forum des Halles (12 totems), this new smart furniture, exclusively designed for and with Westfield, offers a new approach to navigation and customer flow management within the shopping center.
A Duo of Screens for Two Uses
The MapWall is a vertical totem containing a large landscape screen for display and a «controller,» a 10-inch touchscreen that operates the top screen.
Highly visible from a distance and appearing static, the map and store list can be simultaneously viewed by multiple visitors. Those who wish can search for stores on the controller, with the route being displayed on the large screen’s map.
This duo of screens and its original design allows for serving different types of audiences simultaneously: passersby who are trying to locate themselves or validate their direction, and those looking for specific stores or routes. This marks the end of queues in front of traditional kiosks, which can only be used by one person at a time.
Features and Synchronization
Connected to Westfield’s APIs and thus to its digital ecosystem, ViaDirect’s MapWall also provides access to news, promotions, and movie showtimes.
An automatic and daily synchronization of content facilitates the management of updates for the center.
Originally designed as a fixed tool, ViaDirect’s solution for Forum des Halles is now enhanced with its new product, ViaDirect Mobile.Simply scanning a QR code from the kiosk or from any location where the QR code is displayed allows the user to be easily guided on their smartphone.
The MapWall, more than just a kiosk, symbolizes ViaDirect’s commitment to offering a customer-centric service, thus setting the standard for navigation solutions. Hugo Rey, Regional Director & General Manager at Unibail-Rodamco-Westfield, shared his enthusiasm for the MapWall, stating:
If you are looking to enhance your shopping center’s navigation system and create a more interactive, personalized experience for visitors, now is the perfect time to invest in this transformative digital signage solution.
Contact us today to discuss how we can tailor a personalized experience for your business, and join the forefront of innovation in customer engagement!