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FOR THE FIRST TIME, VIADIRECT EXPORTS ITS SOLUTION TO SWEDEN EQUIPPING THE EMPORIA SHOPPING MALL

23 May 2017
Malmö, SWEDEN

ViaDirect equips Emporia center (Klépierre)

Located in the heart of the Öresund key region, Emporia mall is now equipped with 6 ViaDirect interactive directories.

Since 2015, Klépierre has chosen ViaDirect to digitize its shopping centers in Europe with interactive and wayfinding directories. Belle Epine shopping mall, Val d’Europe, Alexandrium, Grand Littoral, Mérignac Soleil, Créteil Soleil, Jaude and Bourse are already equipped.

The ViaDirect digital signage has been installed in Emporia mall to guide and inform visitors through 80000m² retail space.

THE FURNITURE
6 wayfinding kiosks with a barcode and NFC readers have been installed at Emporia mall. Entirely made of Corian, the kiosks are exclusively designed for Klépierre group. They equipped the latest display and multitouch technologies.

OUR SOFTWARE

The interactive directories ViaDirect are dedicated to the mall’s needs and customized for KIépierre’s shopping centers: The application showcases 3 different types of content:

Map:

  • 3D multi-floor interface guiding customers in real time
  • Shops Research by name or categories
  • Restaurants and services research

Mall:

  • Good deals
  • Mall’s mobile application promotion
  • Opening hours
  • Gift card information
  • Events

Information:

  • Car parks

ViaDirect has developed a partnership network in the Netherlands, trained by our teams with ViaDirect procedures and receiving support from our Parisian technical platform. ViaDirect’s supervision team covers up the whole countries getting directories and guarantees the best maintenance.