A Global Partnership Since 2017, Strengthened in Iberia with Customized Mobile Solutions

The collaboration between ViaDirect and the Klépierre group began in 2017 on a global scale, giving rise to a technological alliance focused on enhancing the visitor experience in shopping centers through digital wayfinding solutions. In 2024, this relationship took another step forward with the renewed trust of Klépierre Iberia, which chose ViaDirect Mobile to digitize wayfinding in several of its shopping centers in Spain.

Klépierre Iberia chooses ViaDirect Mobile for key shopping centers in Spain

Since 2024, iconic shopping centers such as:

• La Gavia (Madrid)
• Plenilunio (Madrid)
• Maremagnum (Barcelona)
• Nueva Condomina (Murcia)
• Meridiano (Tenerife)

have implemented the latest version of ViaDirect Mobile, relying on a solution that is accessible from any smartphone via QR code, requires no downloads, and is fully adapted to each commercial environment.

A customized interface for each shopping center

Each project has been developed with a tailor-made approach, featuring a graphic interface, routes, languages, and functionalities adapted to the visual identity and unique characteristics of each shopping center. This flexibility has been key to offering a consistent and effective experience across all Klépierre Iberia locations.

Innovation focused on the visitor experience

The latest version of ViaDirect Mobile introduces enhancements that elevate wayfinding to a new level:

• Alphabetical search for stores, restaurants, and services
• Product location using AI, enabling more precise searches
• Real-time display with GPS geolocation on the map
• Accessible itineraries thanks to PRM (Persons with Reduced Mobility) mode
• Route modifications directly on the map, with a cleaner and more agile design

Technology that transforms the shopping journey

With these tools, Klépierre Iberia not only meets today’s visitor expectations but also positions itself as a leader committed to accessibility, digitalization, and the continuous improvement of its spaces.

Want to know how ViaDirect can transform your shopping center?

Our sales team is ready to help you explore how ViaDirect Mobile can adapt to the needs of your space.

Contact us to schedule a demo or receive more personalized information.