Parque Arboleda, a premier shopping destination in Pereira, Colombia, is owned by the Chilean property company Parque Arauco. Spanning over 41,000 square meters, this vibrant center offers a diverse range of shopping, dining, and entertainment options, including a mix of local and international brands.
2022 the start of an adventure
In 2022, ViaDirect embarked on an exciting project by installing 5 multi-screen Pélikan kiosks, designed to be multi-faceted and multi-purpose is composed of:
- A 75’’ screen on the back for classic advertising displays.
- A 43’’ screen on the front for dynamic content related to the center, such as events and seasonal campaigns.
- A 43’’ touch screen that is inclined and accessible for individuals with reduced mobility, equipped with ViaDirect’s wayfinding software.
In 2024, to further enhance the shopping experience, Parque Arboleda introduced ViaDirect’s Mobile solution, which allows visitors to access the digital map of the center directly on their smartphones, without the need to download any app. Through a simple QR code scan, visitors can access the entire ViaDirect wayfinding system. Within this, they can even track their location on the map with a blue GPS dot indicating their position, making it easier to navigate and locate desired destinations.
Additionally, to provide a seamless shopping experience even before arriving at the center, customers can explore the center’s layout and locate their favorite stores through the ParquePlus mobile site, which integrates ViaDirect’s 3D map. This allows shoppers to plan their visit in advance, saving time and enhancing their overall experience.
With ViaDirect’s kiosks, mobile, and web solutions, visitors at Parque Arboleda have all the tools they need for effortless navigation. If you’re interested in enhancing your project with similar digital wayfinding solutions, contact our team to discuss your vision.
