Parque Arboleda, a premier shopping destination in Pereira, Colombia, is owned by the Chilean property company Parque Arauco. Spanning over 41,000 square meters, this vibrant center offers a diverse range of shopping, dining, and entertainment options, including a mix of local and international brands.
In 2022, ViaDirect embarked on an exciting project by installing 5 multi-screen Pélikan kiosks, which featured:
- A 75’’ screen on the back for classic advertising displays.
- A 43’’ screen on the front for dynamic content related to the center, such as events and seasonal campaigns.
- A 43’’ touch screen that is inclined and accessible for individuals with reduced mobility, equipped with ViaDirect’s orientation software.
In 2024, to further enhance the shopping experience, Parque Arboleda introduced ViaDirect’s mobile solution, which allows visitors to access the digital map of the center directly on their smartphones, without the need of downloading. Within this, visitors can even track their location on the map with a blue GPS dot indicating their position to make it easier to locate.
Additionally, to provide a seamless shopping experience even before arriving at the center, customers can explore the center’s layout and locate their favorite stores through the ParquePlus mobile site, which integrates ViaDirect’s 3D map. This allows shoppers to plan their visit in advance, saving time and enhancing their overall experience.
