Printemps, the renowned international luxury retailer, has elevated the shopping experience at its Doha location by implementing ViaDirect’s wayfinding software.
Spanning 40,000 square meters, this three-level department store offers over 600 premium brands, creating a curated shopping experience for every visitor. To make navigation easy and seamless, ViaDirect partnered with IMAR Group to install 16 interactive digital kiosks throughout the store.
These user-friendly kiosks, available in both Arabic and English, provide real-time directions to help shoppers find exactly what they’re looking for.
For those looking to extend their experience, ViaDirect’s mobile solution lets customers scan a QR code and access personalized itineraries on their smartphones. Shoppers can track their progress, navigate through the store, and even discover hidden corners or pop-up stores that might otherwise go unnoticed.
With ViaDirect’s wayfinding software, Printemps Doha offers a truly immersive and convenient shopping journey, elevating customer satisfaction while ensuring effortless navigation through the expansive space.
Whether you’re visiting luxury brands or seeking an easy way to navigate large retail spaces, Printemps Doha, powered by ViaDirect, provides an unparalleled experience.
Interested in enhancing your retail space with seamless wayfinding?
