A luxurious shopping experience, reimagined
Printemps, the renowned international luxury retailer, elevated the shopping experience at its Doha location with the implementation of ViaDirect’s wayfinding software.
Spanning an impressive 40,000 m², the three-level store offers a curated selection of over 600 premium brands, tailored to the demanding tastes of its customers. To ensure seamless navigation through this expansive retail space, ViaDirect partnered with IMAR Group to install 16 digital wayfinding kiosks.
These interactive kiosks, featuring user-friendly interfaces in both Arabic and English, provide real-time directions and information. Complementing this in-store experience is the ViaDirect Mobile solution, allowing shoppers to extend their journey to their smartphones. By simply scanning a QR code, customers can access personalized itineraries, track their progress, and effortlessly explore every corner of the store.
Through this innovative approach, Printemps Doha has redefined the luxury shopping experience, offering visitors a truly immersive and convenient journey.
