Located in the HafenCity district of Hamburg, Westfield Überseequartier stands as one of Europe’s most ambitious urban regeneration projects.
Developed by Unibail-Rodamco-Westfield, this landmark destination goes far beyond a traditional shopping center. Spanning over 419,000 m², it brings together retail, hospitality, offices, leisure, and cultural spaces, creating a vibrant, mixed-use urban environment.
Within this dynamic setting, ensuring a smooth and intuitive visitor journey is essential.
A comprehensive digital wayfinding ecosystem
To simplify navigation across its 94,000 m² retail space, Westfield has implemented a complete digital wayfinding solution powered by ViaDirect.
The deployment includes:
- 13 interactive kiosks equipped with ViaDirect software
- A mobile wayfinding map, accessible via QR code
- A scalable software platform tailored to URW standards
This omnichannel approach ensures that visitors can easily orient themselves—whether on-site or on their own devices.
Simplifying navigation at every touchpoint
The interactive kiosks enable visitors to:
- Instantly find the best route to their destination
- Explore stores, services, and amenities
- Access the latest news, offers, and promotions
Complementing this, the mobile map extends the experience beyond the kiosk. Visitors can:
- Access the interactive map anywhere in the center
- Generate personalized routes based on their location
- Quickly locate stores and points of interest
Together, these tools create a seamless, connected journey, reducing friction and improving overall satisfaction.
A proven approach across major Westfield destinations
This project is part of a broader collaboration with Unibail-Rodamco-Westfield, where ViaDirect solutions are already enhancing visitor experiences in several flagship destinations.
Discover how digital wayfinding is transforming navigation in other major centers:
- How Westfield La Part-Dieu Makes Visitor Navigation Easier with Digital Technology
- Technology that guides visitors at Euralille
- Interactive kiosks to enhance navigation and customer engagement at Forum des Halles
Delivering a smarter, more intuitive experience
By integrating digital wayfinding into this large-scale project, Westfield Überseequartier reinforces its ambition to offer a best-in-class visitor experience.
This deployment highlights how technology can:
- Optimize visitor flow in complex environments
- Enhance accessibility and autonomy
- Support commercial engagement within the space
👏 A big thank you to Westfield for their trust in integrating ViaDirect’s solutions at the heart of this flagship destination. If you’re interested in deploying a similar project, contact us.
