VIADIRECT INSTALLS ITS WAYFINDING SOFTWARE IN GRAND LITTORAL, THE BIGGEST MALL IN SOUTH OF FRANCE
The installation in Grand Littoral mall
Klépierre, the 2nd largest real estate investment company in Europe with 178 malls, has chosen ViaDirect to digitize its shopping centers in Europe. After equipping ‘Belle Épine’, ‘Val d’Europe’ and Alexandrium in the Netherlands, ViaDirect installs its information and wayfinding software in Marseille, in the largest southern mall of France. Welcoming 13 million people every year, ‘Grand Littoral’ will be followed by other Klépierre shopping centers in the coming months.
European leader in wayfinding solution, ViaDirect, once again, proves its expertise, both in connected kiosks, as software and maintenance.
SOFTWARE :
The kiosks are equipped with ViaDirect’s information and interactive wayfinding solution. The software and content design are customized to Klépierre’s shopping mall requirements. The application showcases 3 different types of content :
MAP :
- Real-time 3D wayfinding maps and itineraries
- Search stores through alphabet or categories
- Search restaurants and services available in the mall
MALL :
- Good deals (updated through Web Services)
- Advertising of the mall’s mobile application
- Opening hours
INFORMATION AND MOVIES :
- Timetables of the movies available in the ‘Grand Littoral’ cinema
- Road traffic in real-time
- Schedules of public transport
- Car park
