A visit to Ain Sebaa Zoo is more than a walk through pathways. Instead, it invites visitors to travel across continents, dive into diverse ecosystems, and encounter extraordinary species. At Parc Zoologique Aïn Sebaâ (PZAS), the adventure now begins in the palm of the visitor’s hand, thanks to a mobile wayfinding experience that guides every step.
DO-IT, Ain Sebaa Zoo, and ViaDirect developed this project together. By combining local expertise, operational know-how, and digital wayfinding technology, the partners transformed the way visitors explore the park.
A shared vision for smarter navigation
From the outset, the partners shared a clear objective: make navigation at Ain Sebaa Zoo more intuitive and engaging. As a result, they launched an interactive mobile map with built-in GPS that reimagines the visitor journey.
The solution simplifies orientation and creates a smoother, smarter, and more engaging way to navigate the zoo, discover animal habitats, and access key amenities.
Designed for everyone, built for performance
From the start, the team set an ambitious yet simple goal: create a digital companion that works for everyone visiting Ain Sebaa Zoo. Therefore, the solution had to remain intuitive, fast to access, and dependable on any smartphone.
To achieve this, the team built the mobile map on the zoo’s own cartographic base. Consequently, the platform delivers high precision, strong stability, and outstanding performance—even during peak visiting hours and heavy usage.
Instant access, zero friction
Getting started couldn’t be easier. Throughout Ain Sebaa Zoo, QR codes placed on signage and printed maps allow visitors to open the experience instantly.
- No downloads are required.
- No accounts need to be created.
- Navigation starts immediately.
A world-class park, organized by worlds
To make exploration more intuitive, Ain Sebaa Zoo is divided into three major thematic zones, each representing different regions and ecosystems of the planet. Within each zone, emblematic species are showcased, while visitors follow a clear and natural flow through the park.
Nearly 50 points of interest bring the mobile map to life, including:
- 45 animal habitats with dedicated information pages,
- 1 restaurant,
- 1 shop,
- 2 kiosks,
- 2 large picnic areas,
- and 1 educational farm.
This combination of navigation and content ensures visitors always know where they are, what surrounds them, and how to reach their next stop with ease.
Accessible, multilingual, and reliable
To ensure inclusivity, the mobile map at Ain Sebaa Zoo is available in French as the primary language and Arabic as a secondary language. Consequently, the experience is accessible to a wide and diverse audience.
Just as importantly, the client values the effortless access and overall simplicity of the solution. At the same time, the platform runs smoothly and reliably across all device types, which represents a significant operational advantage, especially during peak visiting hours.
A smarter way to explore, powered by a long-term partnership
With this project, Ain Sebaa Zoo takes a decisive step toward a more modern, autonomous, and visitor-centered experience.
Beyond the technology itself, this deployment highlights the strength of the long-standing partnership between ViaDirect and DO-IT. Beginning in 2014, with the first installation delivered in 2016, the collaboration has since led to multiple successful projects. Over time, these initiatives have combined DO-IT’s expertise in digital integration and local deployment with ViaDirect’s specialization in digital wayfinding and mobile navigation.
Together, large-scale venues continue to be transformed into spaces that feel easier to understand, easier to navigate, and ultimately more enjoyable to explore.
Interested in a similar project?
If you are looking to enhance visitor experience through mobile wayfinding, digital maps, or intuitive navigation solutions, then our team would be happy to discuss your project.
👉 Get in touch with our sales team to explore how ViaDirect can support your venue.
