Today’s visitors move naturally between physical and digital environments. They search online before arriving, interact with digital tools on-site, and use their smartphones throughout their visit.
An omnichannel wayfinding strategy connects these different touchpoints to create a seamless navigation experience across kiosks, mobile devices, and the web. Instead of isolated tools, each channel becomes part of the same ecosystem.
From Kiosk to Mobile… and Beyond
Imagine a typical visitor journey.
A visitor arrives at your venue and uses an interactive kiosk to search for a store, restaurant, or service. They view the route on the screen and get the directions instantly.
But instead of memorizing the path, they simply scan a QR code and continue the route directly on their smartphone using ViaDirect Mobile.
Later, they may search for another destination while walking, check store information, or explore the venue map again from their phone.
The experience remains continuous and intuitive.
And in many cases, the journey can even start before the visit, thanks to ViaDirect Web, allowing visitors to explore the venue, plan their trip, and locate services directly from your website.
One Experience Across All Touchpoints
An omnichannel approach connects these three interfaces:
- Interactive kiosks for on-site discovery and guidance
- Mobile navigation for turn-by-turn directions and freedom of movement
- Web maps to explore the venue before arriving
Together, they allow visitors to move effortlessly between devices depending on what is most convenient at each moment.
This unified experience offers several advantages:
• A smoother visitor journey
• Increased engagement with digital maps
• Multiple entry points to access navigation
• Valuable insights into visitor behavior across channels
Extending the Value of Your Current Solution
Many venues already benefit from interactive kiosks as the starting point of their digital wayfinding experience.
By adding ViaDirect Mobile and ViaDirect Web, you can extend navigation beyond the screen and accompany visitors throughout their entire journey—from planning their visit to navigating on-site.
This approach ensures your wayfinding solution is available everywhere your visitors need it.
👉 Interested in extending your current wayfinding solution or discovering how ViaDirect Mobile and Web can complement your project? Contact our sales manager to learn more.
