Encuentro Oceanía, part of Pulso Inmobiliario Group, is one of the newest shopping centres in Mexico City. It is located in the Venustiano Carranza borough, at the intersection of Avenida del Peñón and Oceanía. Moreover, it is just five minutes from Benito Juárez International Airport.
Thanks to its proximity to the airport, the centre welcomes visitors from around the world. However, its main audience is Mexican. In fact, it is the only regional fashion shopping centre in the area.
With 75,000 m² of retail space, Encuentro Oceanía brings together more than 200 brands. Its anchor stores include IKEA and 15 Cinemex movie theatres. In addition, the centre offers numerous restaurants and entertainment areas.
A digital wayfinding project from day one
For its opening in 2021, Encuentro Oceanía chose digital signage. Its goal was to improve the visitor experience. It also wanted to make navigation easier throughout its large premises.
To achieve this, the shopping centre selected ViaDirect’s solution. As a result, it introduced interactive kiosks to help visitors find shops, services and directions.
Furthermore, Encuentro Oceanía is the third Pulso Inmobiliario shopping centre to adopt our technology. This installation reflects the group’s trust in our solutions. It also strengthens an established partnership in Mexico.
14 double-screen kiosks throughout the shopping centre
ViaDirect installed 14 custom-made digital wayfinding kiosks. Each device features two screens and a design inspired by our DoaDo and Pelikan models.
This configuration combines two functions in a single unit:
- 43-inch horizontal lower screen: features a Samsung touchscreen with an interactive 3D map. Visitors can explore the different levels and easily find their destinations.
- 65-inch vertical upper screen: features a Samsung 4K display dedicated to digital signage. It continuously showcases advertisements, promotions and commercial content.
In addition, the kiosks feature a black-painted finish. Their logo and information symbol are backlit with white LEDs. This makes the devices easy to identify from different areas of the shopping centre.
Software that guides every visitor
The kiosks run on the ViaDirect V4 platform, customised to meet Encuentro Oceanía’s needs. The interface is also available in Spanish and English.
The software brings together several features to make every visit easier:
- Interactive 3D map: displays the shopping centre’s different levels. It also includes a “You are here” indicator and calculates accessible routes for visitors with reduced mobility.
- Store search: helps visitors find more than 200 stores by name, alphabetical order or category. Categories include fashion, accessories, restaurants, technology and services.
- Essential services: provides quick access to key shopping centre services.
- Promotions and events: displays offers and coupons from the centre’s brands. This allows visitors to discover the latest commercial highlights.
- SMS route sharing: sends directions directly to visitors’ mobile phones. They can then access their route throughout their visit.
- Dynamic screensaver: displays featured content whenever the kiosk is not in use.
- Weather information: integrates weather updates directly into the interface.
Thanks to these features, visitors can easily access the information they need. At the same time, the shopping centre gains an additional channel to showcase its brands and promotions.
Pulso Inmobiliario and ViaDirect: a trusted partnership
Pulso Inmobiliario is one of Mexico’s leading real estate developers. Its partnership with ViaDirect spans several shopping centres across the country.
In addition to Encuentro Oceanía, the group also uses our technology at Manacar and Encuentro Fortuna. These projects demonstrate Pulso Inmobiliario’s continued trust in our digital wayfinding solutions.
Looking to modernise digital wayfinding in your venue?
At ViaDirect, our experts support you at every stage of your project. From solution design to ongoing maintenance, we develop tools tailored to each venue’s needs.
