Located in the heart of Paris, just steps from Gare Saint-Lazare, Passage du Havre now features a ViaDirect digital wayfinding kiosk.
This installation reflects the mall’s commitment to offering a modern, seamless, and accessible shopping experience for all visitors.
A Strategic Location in One of Paris’s Busiest Districts
Passage du Havre sits between two major retail hubs. On one side, it connects to Gare Saint-Lazare. On the other, it leads to Galeries Lafayette and Printemps.
As a result, the mall benefits from a constant flow of both local shoppers and international visitors.
Originally opened in 1997 and renovated in 2012, the center is owned by Eurocommercial Properties, an Amsterdam-based company managing nearly 30 shopping destinations across Europe.
An Elegant and Functional Installation at Passage du Havre
To maximize visibility, we installed the ViaDirect Gazelle kiosk near the escalators leading to the second floor.
Its sleek design and illuminated “i” signage make it easy to spot. At the same time, the 43’’ multitouch screen ensures a smooth and intuitive experience.
With just a few taps, visitors can locate any of the 44 stores across the mall’s two levels and 14,000 m².
A Complete Digital Wayfinding Experience
Powered by ViaDirect’s advanced software, the kiosk provides a full set of features designed to simplify navigation:
- Search by store name or alphabetical order
- Search by category (fashion, beauty, food, health, and more)
- Step-by-step directions to any destination
- Accessible routes for people with reduced mobility (PRM)
- Information on available services
- Displays of promotions and special offers
- Nearby public transportation information
- Interface available in French and English
As a result, visitors can move through the mall quickly and with confidence.
A long-term partnership built on innovation
Over the years, Passage du Havre has continued to trust ViaDirect.
In addition to the kiosk, the mall has adopted new tools such as the web map, which allows visitors to access the interactive plan online.
Today, this collaboration goes even further. A new visual update aligns the interface with the mall’s latest brand identity. Therefore, the digital experience remains fresh, consistent, and engaging.
Supporting Retail Destinations Across Europe
From Paris to major shopping centers across Europe, ViaDirect delivers innovative and customizable wayfinding solutions.
Moreover, our ecosystem goes beyond kiosks. It includes mobile maps and web interfaces, all connected through an intuitive CMS.
As a result, content can be updated easily, either by the client or by our support team.
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