Located in the heart of Toulon, near the Mayol rugby stadium, the Neptune Convention Center, and Cours Lafayette, Centre Mayol welcomes over 9.5 million visitors annually. To enhance orientation and improve accessibility, the shopping mall—part of the Klépierre Group—has implemented ViaDirect’s mobile wayfinding solution.
A mobile map for all visitors, including those with reduced mobility
Following the successful deployment at Grand Littoral and other Klépierre properties, Centre Mayol now offers a modern and intuitive mobile map. By simply scanning a QR code, visitors can access the interactive platform directly from their smartphones.
The mobile map allows visitors to:
- Enjoy a personalized itinerary to their destination
- Easily search for any of the 104 stores or 11 restaurants
- Filter by category or alphabetical listing
- Follow step-by-step directions with geolocation
For people with reduced mobility (PRM), the platform includes a dedicated accessibility mode. When activated, this feature calculates shortest, elevator-friendly, obstacle-free routes, ensuring a seamless and inclusive navigation experience across the center’s 46,000 m².
A solution already trusted by Klépierre across Europe
ViaDirect’s mobile wayfinding is already deployed in different Klépierre shopping centers across different countries, including France and Spain.
Ready to upgrade your shopping center’s navigation experience?
ViaDirect’s digital wayfinding solutions offer mobile-first, accessible, and customizable navigation tools to help centers improve visitor satisfaction, increase store visibility, and modernize customer service.
➡️ Get in touch with our team to discover how we can support your venue’s digital transformation.
