ViaDirect strengthens its presence in Mexico through a new collaboration with the Citelis Group, a key player in the country’s commercial real estate sector and linked to Latin America’s leading cinema operator, Cinépolis.
This project builds on several implementations already carried out by ViaDirect in the Mexican market. As a result, it confirms the growing adoption of digital wayfinding solutions in shopping centers across the region.
Two strategic shopping centers in Mexico
The solutions are now available in:
- Espacio Las Américas, in Morelia
- Esfera Monterrey, in Monterrey
Both centers offer a diverse mix of retail, dining, and entertainment, where facilitating visitor navigation plays a key role in enhancing the overall experience.
A seamless, mobile-first experience
With ViaDirect Mobile, visitors can access an interactive map with no download required, directly from their smartphone.
In addition, the solution enables:
- Real-time indoor positioning within the center
- Quick search for stores, restaurants, and services
- Step-by-step route guidance
- An intuitive, autonomous, and accessible experience
This approach responds to evolving visitor behaviors, increasingly driven by mobile usage throughout their journey.
A strategic tool to optimize asset performance
Beyond enhancing the visitor experience, digital wayfinding becomes a key tool for shopping center operators.
With ViaDirect Mobile, it is possible to:
- Optimize foot traffic flows within the center
- Redirect visitors toward strategic areas
- Gain real insights into visitor behavior
- Support commercial and marketing decision-making
ViaDirect continues its growth in Latin America
With this project, ViaDirect further strengthens its development in Latin America and its ability to support leading groups in the digital transformation of their assets.
Mexico stands out as a strategic market, where digital wayfinding is playing an increasingly important role in shaping the future of shopping center experiences.
Get in touch with our sales team and discover how ViaDirect can enhance your visitor experience and optimize your asset performance.
