In today’s competitive aviation landscape, improving the passenger experience is a top priority.
Since 2018, in collaboration with JCDecaux, ViaDirect has transformed digital wayfinding at George Bush Intercontinental Airport (IAH) in Houston.
Thanks to the installation of 16 interactive digital kiosks, millions of travelers now benefit from real-time flight information, interactive 3D maps, and personalized itineraries. By improving passenger autonomy, navigating through the airport becomes easier, faster, and less stressful.
A Common Challenge: Navigating Complex Airports
Airports like IAH pose significant orientation challenges. Their large terminals, multiple checkpoints, and commercial zones often generate confusion. That’s why a clear, intuitive, and accessible digital wayfinding solution was deployed.
Key Features of the Wayfinding Solution
🕓 Real-Time Flight Information
Passengers can check gate changes and flight delays instantly, reducing uncertainty and stress along the visitor journey.
🧭 Personalized Itineraries
By scanning their boarding pass, users receive a tailored navigation route, making their airport experience smoother and more efficient.
🗺️ 3D Interactive Maps
Interactive kiosks display intuitive 3D maps showing the airport layout, including gates, stores, restaurants, and services such as ATMs.
♿ Accessibility for All (PRM)
The interface is designed to ensure inclusive digital orientation for all users, including people with reduced mobility (PRM), fully aligned with international accessibility standards.
🎥 Watch how it works in this video:
A Scalable Solution for Other Airports
The IAH implementation is not an isolated case. Due to its positive outcomes, this digital & interactive solution has expanded to other major airports, including Los Ángeles (LAX), Orlando (MCO) and Dallas-Fort Worth (DFW). This growing adoption illustrates a clear trend: airports require efficient, user-centric digital wayfinding solutions adapted to modern passenger expectations.
Why Invest in a Digital Wayfinding System?
✔️ Reduces passenger congestion
✔️ Improves passenger flow
✔️ Lowers the need for on-site assistance
✔️ Enhances satisfaction and comfort
In this sense, indoor wayfinding is not just a technological upgrade. It’s a strategic investment in operational efficiency and service quality.
Ready to Transform Your Airport?
📩 Contact us to discover how we can help you deliver a seamless, modern, and accessible experience for all your passengers.
