Jem, Singapore’s third-largest suburban shopping center, has partnered with ViaDirect and local partner Ascenstar to improve its visitor experience. With 54,000m² of retail space across 6 floors and 250 retail units, Jem was previously challenging for shoppers to navigate. But with ViaDirect’s wayfinding solution, exploring Jem is now easier.

Jem installed 5 interactive wayfinding kiosks with ViaDirect’s advanced wayfinding software. Strategically placed, these kiosks provide an intuitive interface to help visitors find stores, amenities, and other key locations quickly. This solution transforms how shoppers interact with the space, allowing them to spend less time searching and more time enjoying their visit.

Further enhancing the experience, ViaDirect Mobile integrates QR codes in key areas like floor stickers, posters, and dynamic displays. These QR codes allow visitors to access real-time, geolocation-based navigation from their smartphones. Shoppers can track their position and easily navigate the mall, creating a seamless and efficient journey.

By adopting ViaDirect’s interactive kiosks and mobile solution, Jem has elevated its customer experience, streamlining navigation across its vast space. This solution enhances convenience and contributes to an enjoyable shopping experience.

Ready to Elevate Your Shopping Center Experience?

If you’re a shopping center owner or manager looking to enhance the visitor experience and improve wayfinding, ViaDirect has the solution you need. Our innovative technology ensures a smoother, more efficient experience for your visitors.

Contact us to find out how we can help transform your shopping center into a modern, customer-friendly destination!