Located in Monterrey, Paseo San Pedro stands out for its wide commercial and gastronomic offer. In order to enrich the visitor experience and boost circulation, the shopping center entrusted ViaDirect to implement a comprehensive digital wayfinding project.
The objective: connecting visitors with the entire shopping center
In the past, most visitors stayed around the main entrances, which limited traffic towards the central areas. For this reason, Paseo San Pedro and El Palacio de Hierro, one of its anchor stores, launched an innovative project that allows visitors to discover the full offer and move around with greater ease.
A digital solution to improve circulation at Paseo San Pedro
The project included a combined strategy of kiosks and content. As a result, the following were installed:
- 6 interactive kiosks: 3 with ViaDirect software, model Gazelle, dedicated to wayfinding, and 3 Lémurien kiosks with M4D license for advertising
- Strategic placement at entrances, central areas, and parking zones
- Dynamic real-time content with maps, store directories, promotions, and services
Results: a smoother and more connected experience
Thanks to this digital solution, the shopping center has achieved measurable results:
✔️ Increased circulation towards the central areas
✔️ Faster and easier navigation for visitors
✔️ Optimized visibility for stores and services
In this way, Paseo San Pedro now offers a modern, intuitive, and attractive experience. Moreover, each visit becomes a more complete and connected journey for shoppers.
👉 Do you want to transform your visitors’ experience with digital wayfinding solutions?
Contact us and discover how ViaDirect can help you optimize circulation and increase brand visibility.
