In the heart of Paris, just steps away from Gare Saint-Lazare, ViaDirect has installed one of its digital wayfinding kiosks at Passage du Havre. The project reinforces the mall’s commitment to offering visitors a seamless, modern, and accessible shopping experience.
A Strategic Location in One of Paris’s Busiest Districts
Passage du Havre connects two major commercial areas: the Gare Saint-Lazare district and the pedestrian route leading to Galeries Lafayette and Printemps. Thanks to this prime location, the mall attracts a steady flow of Parisians and international visitors every day.
Originally opened in 1997 and fully refurbished in 2012, the mall is owned by Eurocommercial Properties. An Amsterdam-based company that manages nearly 30 retail destinations across France, Italy, Sweden, and Belgium.
An Elegant and Functional Installation at Passage du Havre
Placed in front of the escalators leading to the second floor, the ViaDirect Gazelle kiosk stands out with its elegant design and clear “i” for Information signage. Its 43’’ multitouch screen enables shoppers to easily locate and navigate to any of the 44 stores spread over two levels and 14,000 m².
A Complete Digital Wayfinding Experience
Powered by ViaDirect’s advanced wayfinding software, a 3D interactive map and a complete set of features to enhance the visitor journey:
- Search by store name or alphabetical order
- Search by category (fashion, beauty, jewelry, food, health, and more)
- Step-by-step itineraries to reach each destination quickly
- Accessible routes for people with reduced mobility (PRM)
- Information about available services
- Displays of sales, promotions, and loyalty offers
- Public transportation connections nearby
- Interface available in French and English
Supporting an Effortless Visitor Journey at Passage du Havre
With this installation, Passage du Havre ensures that every visitor, whether local or international, first-time or frequent, can find their favorite stores effortlessly. In addition, the system improves visitor satisfaction, optimizes the flow of people within the mall, and reduces the demand on staff for wayfinding assistance.
A Proven Solution for Retail Destinations
From Paris to shopping centers across Europe and beyond, ViaDirect continues to deliver innovative, customizable, and accessible wayfinding solutions that enhance the shopping experience. Moreover, the entire ViaDirect ecosystem—kiosks, mobile maps, and web interfaces—can be updated easily through our intuitive CMS or managed directly by our support team.
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