Located in Bucaramanga, Cacique Shopping Center is one of the most important retail destinations in the region. With a wide range of stores, restaurants, and services spread across multiple levels, the center faced a key challenge: helping visitors navigate the space easily while enhancing their overall experience.
To address this need, Cacique chose to implement ViaDirect’s digital wayfinding solution, combining state-of-the-art interactive kiosks with powerful 3D mapping software.
Strategically located interactive kiosks
The project included the installation of two horizontal interactive kiosks, designed with robust steel furniture and fully customized to reflect the shopping center’s identity.
Equipped with high-brightness screens and touch technology, these kiosks allow visitors to interact seamlessly with the system, ensuring optimal visibility and performance even in high-traffic environments.
Each kiosk also integrates high-performance components, guaranteeing 24/7 operation and a smooth user experience.
A complete digital experience with multi-level 3D mapping
At the core of the solution is ViaDirect’s wayfinding software, specifically developed to reflect the complexity of the shopping center.
The system includes:
- Multi-level 3D map with approximately 300 destinations
- Intuitive search by name or category (stores, restaurants, services, transport)
- Optimized route calculation based on the user’s location
- Accessible routes for people with reduced mobility (PRM)
- Customized interface aligned with Cacique’s brand identity
Thanks to this technology, visitors can easily locate themselves and reach their destination in just a few seconds.
A dynamic communication platform
Beyond wayfinding, the system also serves as a strategic communication channel for the shopping center, integrating:
- Promotions and special offers
- Events and news
- Multimedia content (images and videos)
This enhances the overall experience while creating new visibility opportunities for brands within the shopping center.
Turnkey implementation
ViaDirect supported Cacique throughout every stage of the project:
- Technical site survey to validate locations and infrastructure
- Nighttime installation to avoid operational disruption
- Hardware and software configuration and integration
- System launch and activation
In addition, the project includes maintenance services, monitoring, and continuous content updates, ensuring optimal long-term performance.
Results: a smoother, more accessible and connected experience
With this implementation, Cacique has achieved:
- Improved navigation and reduced search time
- A more accessible and inclusive experience
- Increased visitor satisfaction
- Enhanced visibility for stores and services
Ultimately, ViaDirect’s solution transforms the shopping experience, aligning it with today’s digital expectations. alineándola con las expectativas digitales de los usuarios actuales.
Looking to transform your shopping center experience?
Discover how a digital wayfinding solution can enhance your visitor experience, optimize your spaces, and unlock new business opportunities.
👉 Talk to our experts and request a personalized demo to see how ViaDirect can adapt to your project.
