Fontanar Chía opened in 2015 as a new-generation shopping mall focused on customer experience and the digital transformation of retail spaces. It sits in Chía, in the Cundinamarca region, about 30 km north of Bogotá, and serves a fast-growing urban area.
Cimento runs the mall. This real estate company grew out of an alliance between Guatemala-based group Spectrum and Colombian developer Amarilo, and it has a strong presence in Colombia and Central America.
To help visitors find their way, Fontanar Chía has installed two 3D interactive wayfinding kiosks by ViaDirect. As a result, visitors can navigate the mall, discover stores and restaurants, and locate essential services in a few taps.
Two Pad Kiosks Manufactured in Colombia
Both kiosks use ViaDirect’s classic Pad design and are manufactured locally in Colombia. Each one includes a 43-inch touchscreen protected by tempered glass for added durability.
They are placed on the first and second floors of a mall that has three above-ground levels and one underground level, so visitors can orient themselves from the main circulation areas.
3D Interactive Maps and Wayfinding Across Four Levels
ViaDirect’s solution lets visitors explore all four levels of Fontanar Chía through detailed 3D maps and clear itineraries. It includes:
- 3D interactive maps and itineraries: locate any destination and get step-by-step directions.
- Store and restaurant search: find shops and restaurants by name or category.
- Services and amenities directory: locate the children’s playground, parking areas, transportation services and more.
- Events and promotions: display current events, promotional content and useful visitor information.
- Advertising management: a dedicated advertising window that advertisers can manage directly.
- Accessible itineraries: dedicated routes for people with reduced mobility.
- Multilingual interface: information available in Spanish and English.
Together, these features make it easier for visitors to reach their destination and help the mall deliver a more convenient, engaging experience.ng the shopping mall deliver a more convenient and engaging customer experience.
ViaDirect Colombia: Ongoing Software and Maintenance Support
ViaDirect does not stop at installation. Its Colombian team provides continuous services to keep the solution reliable and up to date:
- Content Management System (CMS): the client updates content directly.
- Daily software support and monitoring: technical issues are detected and handled quickly.
- Software updates: the system always runs the latest version.
- On-site preventive maintenance: long-term operation of the installed equipment.
Improve the Visitor Experience in Your Shopping Mall
Looking to improve wayfinding and visitor experience in your shopping mall? ViaDirect combines interactive 3D maps, intuitive navigation and digital communication tools to help visitors find their way with ease.
