Hammerson, a leading retail property group, has partnered with ViaDirect to elevate the shopping experience at its centers. They have implemented innovative digital wayfinding solutions to make it easier for visitors to navigate and explore these bustling retail destinations.
ViaDirect’s elegant and intuitive wayfinding kiosks are strategically placed throughout Hammerson’s centers, including Terrasses du Port, 3 Fontaines, O’Parinor, and Italie Deux.
Apart from this, by integrating ViaDirect’s iframe solution, Hammerson has enabled visitors to plan their visit in advance from the comfort of their own homes. The interactive map, embedded directly into the center’s website, allows shoppers to discover the range of products on offer, find out where the stores are located, and even map out accessible routes for PRMs.
This web integration of the center’s interactive maps offers many advantages:
- Enrichment of the website
- Highlighting the shopping offer and services on offer
- Preparing and anticipating journeys within the shopping center
- Identification of PRM access points
By implementing these digital tools, Hammerson has enhanced the overall shopping experience, driving foot traffic and boosting customer satisfaction.
